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»meta-DSP

GroupM Discovers Frequency Capping Is A Data Integration Challenge

Being proficient at programmatic means nothing if an advertiser can’t nail the ad-delivery basics, such as proper frequency caps. But the reality is that advertisers rely on myriad solutions, including DSPs, DMPs and ad servers, to execute a single campaign, and the lack of consistency in KPIs can hurt frequency management – the main culprit… Continue reading »

by Kelly Liyakasa // July 12th, 2017 //
»
GroupM Acquires The Exchange Lab To Combat Digital Buying Fragmentation

GroupM’s purchase of The Exchange Lab, a provider of marketing services and technology that connects multiple DSPs, comes at a time when agencies must tackle digital media fragmentation. While GroupM – WPP’s media-buying umbrella – faces walled gardens and siloed platforms, the Exchange Lab has a tool called Proteus, designed to provide a single interface… Continue reading »

by James Hercher // December 18th, 2015 //
»
 

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