Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR, You Listening? One year into GDPR, ad tech is facing headwinds in Europe. Data protection authorities in seven markets are looking into the legality of real-time bidding, which they argue is a “wide-scale and systemic” violation of the law. Spain, The Netherlands, Belgium […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Check Is In The Mail Google’s Gmail service provides an immense trove of ecommerce data, and even in-store purchase data when customers have a receipt sent to their account. You can check out your own “Purchases” history page. Google doesn’t use information from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sizmek Rumbles Amazon is circling a deal for the Sizmek ad server business, as the ad tech company closes its bankruptcy review, Bloomberg reports. Amazon has built out a strong ad platform business that spans the demand-side and supply-side. Does it need an ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WarnerMedia Touts AT&T Data WarnerMedia had its first upfront under the new AT&T brand. “Now that we’re owned by AT&T, this upfront will be followed by a terrible reception,” quipped Conan O’Brien, kicking off a star-studded presentation. WarnerMedia assured media buyers in attendance that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Order Up Dynamic Yield, the personalization technology McDonald’s acquired in March for $300 million, will help the fast-food chain customize its menus to store customers and app users. But the platform will also position McDonald’s to compete with digital giants – namely Amazon – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Balancing Act Google’s pivot to privacy will be about “threading a balance,” head of advertising Prabhakar Raghavan told CNET. Google has to weigh user privacy protections with the concerns of the advertising ecosystem and avoid acting anti-competitively. With new controls on data collection […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Honey Dish Amazon’s ad revenue growth rate is slowing, but neither investors nor ad partners are concerned. “Year-over-year growth rates are slowing in line with what you would expect for a maturing platform,” Kevin Packler, VP and director of Amazon Services at The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Comscore In Flux “I want to acknowledge that the company has undergone some significant changes in the past five weeks,” interim Comscore CEO Dale Fuller told investors on Wednesday. It was an understatement. It’s been just over a month since Fuller took the reins […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Small Step For Google, Giant Leap For Pods Amid its privacy-focused announcements, Google said at its I/O conference that it would begin indexing podcasts in its search results. Google’s search engine will surface relevant podcast episodes based on the content of the podcast, not […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Affiliate With Me Amazon is in talks with major US publishers including BuzzFeed, The New York Times and New York Media about expanding their affiliate businesses overseas. The ecommerce giant already pays publishers affiliate revenues in the United States, but sees huge opportunity in […]
Google surprised investors on its quarterly earnings last week when it reported roughly $1 billion less revenue than expected and a significant deceleration of its advertising growth rate. On the one hand, Google is still immensely profitable and its business is so large that a smaller growth rate is still huge. Google’s raw ad revenue […]
Shopify powers digital marketing for many of the savviest direct-to-consumer (DTC) brands. In addition to its foundational ecommerce services, Shopify provides DTC marketers with a range of creative and media buying tools through an automated chatbot named Kit. It also connects merchants to major media platforms such as Instagram, Amazon, Google and Facebook through a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chrome On The Tightrope Google’s Chrome browser will introduce a dashboard tool allowing users granular control over cookies and data collection, The Wall Street Journal reports. The new feature could roll out as soon as this week. Reports of Chrome cookie updates have swirled […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Flip Of A Stablecoin Facebook is developing a less volatile type of cryptocurrency called a stablecoin, that would be backed by consumer credit, payments and ecommerce companies. Users would spend stablecoins on products or peer-to-peer payments. Facebook would benefit because it could connect […]
Regulation Nation The Federal Trade Commission is in negotiations on a settlement deal with Facebook that would install a federally-approved privacy official at the highest ranks of the company and launch an independent privacy oversight committee. CEO Mark Zuckerberg would be responsible for enforcing privacy at the company, and Facebook will still have to pay […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Alphabet’s Bad Quarter What was behind Alphabet’s big Q1 revenue miss? In the absence of a satisfactory explanation from management, Bloomberg considers five possibilities: (1) Google maxed out of the number of search ads it can serve to mobile devices; (2) YouTube users are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Serves You Right Google’s dominance in the buy-side ad-server market could be slipping. There are “literally dozens” of RFPs in the North American market right now as advertisers ponder the impact of Google’s GDPR compliance policies – which is to say, its promise to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 360-Degree Shield Google is upping its brand protections in three key areas. First up, Ads.txt will become the default setting for new campaigns starting in August. Next, once App-ads.txt gains critical mass over the next few months, Google DV360 will stop buying unauthorized inventory […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh, What A Tangled WebKit WebKit, the open-source browser technology behind Apple’s Safari, released a beta update for its Intelligent Tracking Prevention (ITP) policy that caps first-party cookie use to one day if the company sending or receiving traffic can track users across sites. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Agent Amazon Amazon is on a charm offensive to bring in more agencies and non-endemic brands, like financial services companies or auto manufacturers that don’t sell on its platform today. Amazon is doing a roadshow pitching its data and OTT chops to help create […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wicked Curve AT&T is “bending the content cost curve,” CEO Randall Stephenson told investors on the company’s quarterly earnings call on Wednesday. And Xandr is a key part of that plan. Costs are rising for TV programming and network carriage deals. But AT&T […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Remember Oath? Verizon Media Group, the company formerly known as Oath, is shrinking as the telco shifts its focus and most of its resources to 5G. The media group, which is made up of Verizon’s acquisition and merger of AOL and Yahoo, saw revenues […]
On Tuesday, the IAB Tech Lab explained how it would start phasing out the decade-old Video Player Ad-Serving Interface (VPAID) spec in favor of a new specification – snappily dubbed Secure Interactive Media Interface Definition (SIMID) – that specifically supports interactive video ads. The IAB Tech Lab, which has been working on a VPAID replacement since 2017, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Krafty Move Kraft Heinz CEO Bernardo Hees will leave the company at the end of July, to be replaced by the CMO of Anheuser-Busch InBev, Miguel Patricio, the CPG brand said Monday. It’s a notable change of pace for the CEO of a top […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called Into Question The Supreme Court will hear arguments this week in a case disputing plans for the 2020 census. The current administration introduced a census question on whether the survey taker is or is not a citizen. It would be the first decade […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Over the last few years, there has been a steady trend toward complexity on the sell side. The growth of programmatic unleashed an explosion of innovation, with new vendors emerging to solve […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oops, Facebook Did It Again Facebook has harvested 1.5 million email contacts without user knowledge or consent since May 2016. The company said the data was “unintentionally uploaded” through a security feature that asked users to enter their email addresses to verify their identity, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let The Games Begin? There are only nine years until the 2028 Summer Olympics in Los Angeles. Better start planning. NBCUniversal is, at least. NBCU, which has been producing Olympics broadcasts for 30 years, has a unique marketing twist in 2028. The International Olympic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Of A BAM Lot BAMTech, recently rebranded as Disney Streaming Service, gets knocked because Disney took a $469 million writedown on its investment early this year after spending billions to acquire a controlling interest. Yet there’s a lot of upside there. “Everyone loves […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Smart Bricks US retailers are upgrading their in-store tech to keeping the most transactions in brick-and-mortar locations, and head off Amazon’s growth. Apps or facial-recognition tech help people breeze through checkout. Interactive mirrors recommend outfits. Beacons and Bluetooth ping promos to phones and connect […]
