Home Ad Exchange News Data Regs Could Affect Brick And Mortars; Amazon Unveils Ad Supported Audio

Data Regs Could Affect Brick And Mortars; Amazon Unveils Ad Supported Audio


Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Smart Bricks

US retailers are upgrading their in-store tech to keeping the most transactions in brick-and-mortar locations, and head off Amazon’s growth. Apps or facial-recognition tech help people breeze through checkout. Interactive mirrors recommend outfits. Beacons and Bluetooth ping promos to phones and connect to mobile IDs. But retailers run different risks with data collection than ecommerce and social media companies. Some key committee members in the House and Senate have vowed to include brick-and-mortar retailers in a federal privacy law, The Wall Street Journal reports. But the bigger risk could be with consumers. “I have facial recognition for my iPhone but it makes more sense because it’s something personally for me, you know?” said one Sephora shopper. “But if a store is using my face, what else are they going to use it for? You don’t know.” More.

Cue The Music

Amazon has become a bigger player in the streaming audio business with the launch of a free, ad supported music service. The ecommerce giant is reportedly offering to pay record labels per stream, regardless of how much ad revenue it makes, Billboard reports. Amazon previously offered a music streaming service, Prime Music, as part of its Prime bundle. The launch of a standalone ad supported option demonstrates Amazon’s growing power in the music market and puts it in direct competition with Spotify, which doesn’t have Amazon’s deep pockets for expensive licensing fees.  More.

AT&T Sells Hulu Stake

AT&T has sold its 9.5% Hulu stake back to the streaming video company for $1.43 billion – valuing Hulu at $15 billion. In a statement, Hulu CEO Randy Freer said: “We thank AT&T for their support and investment over the past two years and look forward to collaboration in the future. WarnerMedia will remain a valued partner to Hulu for years to come as we offer customers the best of TV, live and on demand, all in one place.” AT&T will use the money from the transaction to reduce its debt, the release said. More.

Consultant-See You Later

Ad agency holding companies have their problems right now, but the industry overstates the threat of consultancies like Accenture and Deloitte, said Nigel Vaz, the new global CEO of Publicis Sapient. Vaz says the big consultancies are never in on key account pitches. “Because they don’t have the scale, the reach, the perception to do that,” he tells The Drum. “It is really interesting because their narrative would make you believe that Accenture Interactive is now the largest digital agency.” He says the challenge for agencies isn’t actually competitive. “It is actually the same challenge that our clients are having, which is consumer behaviour is basically making FMCGs, or auto companies, think about how to reduce cost.” More.

But Wait, There’s More!

You’re Hired!

Must Read

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.