Technology

The remote work experiment caused by COVID-19 will transform agencies. Automation will become even more integral to agency workflows as consumer media habits shift, changing the nature of talent and services. Highly office-driven cultures will shift to a more remote, distributed workforce, as companies reduce their real estate holdings to drive efficiencies during the economic […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Digital Election  The 2020 campaign is happening online. Trump has recreated the appeal of his rallies on the “Trump 2020” app, which highlights programming from right-leaning news organizations. His team also hosts nightly webcasts on Facebook and Twitter. Trump’s outlandishness and media dominance […]

The recent string of relatively strong Q1 ad tech performances continued on Thursday, when LiveRamp announced revenue grew 35% year over year to $106 million. The toughest quarter is still to come. LiveRamp CEO Scott Howe cautioned investors that Q2 could show a sequential decline in revenue and potentially be net-zero or negative in terms […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On Again, Office Again Agencies are starting to plan for office returns. Omnicom is developing a three-phase return strategy based on local government guidelines, Campaign reports. Phase one involves returning offices to 25% occupancy with social distancing rules in place, such as wearing masks, […]

AppLovin’s acquisition of Machine Zone last week turned heads. Shouldn’t it be MZ acquiring AppLovin? But the deal makes perfect sense when you consider that Machine Zone is only the most recent – albeit the largest – content deal for AppLovin, which has made strategic investments in mobile game studios regularly for the last two […]

Acxiom and Matterkind (née Cadreon) are tightening their partnership with a new addressable media solution for Acxiom clients released Thursday. For the first time, brands will be able to work with Acxiom for addressable media buying through the Addressable Advertising service. The media buys will be powered by Matterkind. More than 2,000 brands already work […]

A couple of years ago, Amazon Kindle asked Nativex, one of its app monetization partners, to strike hypercasual game publishers from its media plan. But Nativex demonstrated that the hypercasual audience is primarily female and 25+ with a predilection for e-reading – and that Kindle campaigns have really good conversions when targeting that audience. “We’re […]

Project management software maker Basecamp does not mess with Facebook and Google. “We vote with our dollars for the world we want to see, and we don’t want to see a world ruled by a handful of companies,” said head of marketing Andy Didorosi. Basecamp avoids online consumer tracking, which is “creepy,” Didorosi said. Facebook […]

Some marketers are disillusioned with data management platform technology, but Adobe is still actively investing in its DMP. On Wednesday, Adobe added a feature to Audience Manager that allows marketers to associate unknown users with segments based on their propensity to take a certain action. The feature, which was in beta for roughly a month, […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, founder of The Unwinder.  Life is a series of natural and spontaneous changes. Don’t resist them; that only creates sorrow. Let reality be reality. Let things flow naturally forward.- Lao Tzu A […]

With almost two months of nationwide lockdowns under our belts and a round of quarterly earnings reports, Wall Street’s sentiment around digital media and ad tech companies is … surprisingly positive. Companies that rely on advertising are supposed to be among the most prone to recessions and market panic, since advertising is historically tied to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Day Of Reckoning The Justice Department is plodding ahead with an investigation into Google’s dominance of online advertising, including allegations that the tech giant abuses its control over search advertising to harm competitors, two people familiar with the investigation told The New York Times. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Copyright Or Wrong Google’s content removal system is being gamed by bad actors to remove legitimate news stories that are damaging to companies’ and individuals’ reputations. The 1998 Digital Millennium Copyright Act stipulates that online content aggregators aren’t responsible for copyright violations as long […]

Consumer electronics sales are usually a bellwether of consumer confidence and the broader economy. But this year, all bets are off. Although worldwide mobile phone shipments have been declining for several years largely due to market penetration and higher prices, the drop in 2020 is expected to be far more extreme, down to 1.57 billion […]

The coronavirus pandemic has led advertisers to rapidly switch directions, adjusting media buys and ad creative on the fly as the market changed overnight. “Automation feels like a necessity,” says Tara Walpert Levy, VP of agency and brand solutions at Google. “Both to try to help people capture any profitable growth they can, and to […]

IAB Europe is extending technical support for V.1 of the Transparency and Consent Framework (TCF) to give publishers more time to adjust to the updated version in light of COVID-19. The new deadline is Aug. 15. This is the second and final extension, and it doesn’t impact a company’s ability to implement the new version, […]

Chrome said Thursday that it will start limiting the data and computing resources a display ad can use before the ad will be considered abusive and is blocked. Chrome product manager Marshall Vale wrote in a blog post that the decision will “save our users batteries and data plans.” Read the post. This announcement targets […]

AppLovin is set to snap up Machine Zone. Put another way, a mobile ad startup is acquiring one of the largest mobile gaming companies in the world. Terms of the deal, announced Thursday, were not disclosed, and the acquisition is subject to approvals. MZ’s valuation was reportedly around $6 billion in 2015. Machine Zone has […]

Hear the birds chirping? No, not those birds. On Monday, the Worldwide Web Consortium (W3C) working group for digital advertising standards had its first call where it discussed a new privacy proposal by Criteo called SPARROW (Secure Private Advertising Remotely Run On Webserver), according to three sources who participated. The SPARROW proposal is a response […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Add To Cart Online grocery shopping is exploding. More than a third of Americans bought groceries online for the first time in the last month, and they have spent more on grocery delivery each week as lockdowns drag on, The New York Times reports. […]

Tencent had a monster start to the year, with overall ad revenue bolstered by its gaming division (natch). But it’s being super cautious about its outlook for the second quarter compared with others in the gaming space as people return to work and have less time to game their hearts out. While Activision Blizzard and […]

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here.   While everyone in politics is figuring out on the fly how COVID-19 will affect US elections this year, it seems already […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Me Some Slack Advertisers are trying to get out of their TV deals as the pandemic timeline lengthens. Brands including GM, Pepsi, Domino’s and General Mills are trying to cancel commitments to broadcast and cable networks, threatening to upend the deal-making process, The […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Philippson, co-founder and CEO at Dataseat. Apple will host its annual WWDC conference next month. While the physical event has been canceled, many of the previews for software that […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Curb Appeal Google introduced curbside pickup sales for retailers. The tool is in beta, so stores must sign up for Google’s “store pickup” program, run live local inventory ads and have items guaranteed in stock. Stores can still have text saying they offer curbside […]

Pinterest would’ve had a pretty decent first quarter if it wasn’t for … the coronavirus, of course. But engagement is at an all-time high, and the immediacy of what people are searching for is changing, said Arthur Sevilla, Pinterest’s head of global vertical strategy. The shift first became noticeable in early April. “It’s gone from […]

The Federal Trade Commission is recruiting ad tech experts. Specifically, the FTC is looking for two people to gather and analyze information on digital advertising markets to inform how the agency and other policymakers think about policy development and enforcement as they consider potential consumer threats. Usually, the agency relies on a stable of economists […]

The Trade Desk earned $160.7 million in Q1 2020, up by a third from a year ago, with connected TV ads powering its growth and its growth prospects this year, according to the company’s earnings report Thursday. Linear television had been decelerating at a steady 3-4% clip for the last five years, said The Trade […]

Rubicon Project is laying off 8% of its combined staff this quarter to reduce short-term costs in response to its merger and the coronavirus pandemic. Originally, Rubicon Project and Telaria expected to achieve $15 million to $20 million in cost synergies post-merger, but the coronavirus pandemic led the newly combined company to increase cost-cutting to […]

When Xandr launched in 2018, it had a grand vision to be the data-driven platform and ad marketplace for the TV industry. But from the start, industry insiders were skeptical that plan would ever come to fruition, and few were surprised when Xandr announced last week it would fold into WarnerMedia. “We kind of thought […]