Technology

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Facebook Unfriend How at-risk is Facebook, really, from the flurry of brands suspending ad campaigns? Facebook has weathered worse. Its market cap plummeted $43 billion in one day in 2018, after reports of the Cambridge Analytica data violations, but bounced back within two […]

Supply-path optimization (SPO) has become a selling point for agencies looking to bring value and savings to clients in programmatic. An SPO strategy allows buyers to cut out players in the programmatic supply chain that don’t add value, such as resellers or exchanges that sell only duplicative inventory, while simultaneously funneling more spend toward exchanges […]

The increase in time spent with games during the pandemic wasn’t an aberration. People are still gaming, even with the onset of nicer weather and the fitful reopening of the economy. French game studio Gameloft saw a significant uptick in new players throughout March and April, which continued steadily into May with the arrival of […]

The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. “It felt descriptive of the brand mission,” said Magnite CEO Michael Barrett. Meant to evoke magnetism and the “-ite” of a mineral, Magnite will also change its […]

Amazon’s media businesses are worth far more than investors think – approximately $500 billion, or 38% of the company’s market cap, according to investment bank Needham & Company. This week on AdExchanger Talks, Needham Managing Director Laura Martin talks about why. In a June 16 research note, Needham estimates that the lion’s share of Amazon’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ducks In A Row The US Justice Department’s antitrust investigation of Google is coming to a close. By the end of July, the DOJ seeks to have final documents and data from competitors that have allegedly been hurt by Google’s dominance in online advertising, […]

  The holding company MDC Partners was already struggling before COVID-19 decimated the US economy. But a proposed merger by Stagwell Group, first reported by AdAge late Thursday, demonstrates how the pandemic likely accelerated the end of MDC’s run as an independent public company. MDC Partners and Stagwell Group did not respond to requests for […]

More big names are joining the Facebook ad boycott, including Unilever, Verizon and Honda, and Mark Zuckerberg is doing damage control. On Friday, Zuck went live on his Facebook page to outline how Facebook is preparing for the 2020 presidential election, cracking down on voter suppression and trying to regulate hate speech on its platform. […]

Programmatic agency veteran Adam Heimlich has a new venture whose goal is to be a thorn in the side of the mega ad platforms. Chalice is a new marketing and data science consultancy that helps brands create custom algorithms to use with their demand-side platforms, rather than relying on the one-size-fits-all AI provided by Google […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying For News Google will license news content from publishers to populate its Google Assistant app and Android phones – so users can swipe from the homescreen to see news updates. The product will launch later this year with news companies from Germany, Brazil […]

Apple didn’t kill its ad ID this week, which some see as a cause for cautious optimism. But others view Apple’s move to require an opt-in to use its IDFA as the harbinger of, well, a coming apocalypse for mobile ad tech. Limit Ad Tracking (LAT) is now essentially Apple’s default position on app tracking. […]

Did Apple deal a death blow to the IDFA, the identifier used by the mobile ecosystem to understand app audiences? Not yet – but according to senior editor Allison Schiff, the tech giant certainly shined a light on it at its developer conference Monday. As Allison reported, Apple didn’t end the IDFA as some speculated […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ahead Of The Game Facebook was the designated beneficiary earlier this week when Microsoft gave up on the video game streaming platform Mixer, diverting its traffic and accounts to Facebook Gaming. But the big winner here could be Twitch. Mixer lured popular streamers with […]

Google bolstered its deep linking offering on Wednesday by enabling from YouTube ads, Hotel ads, Gmail ads and ads in Discovery, which is the main section of the Google app. Previously, it had only been available in search, display and Shopping ads. The line between apps and the mobile web has been blurring for years, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Angelina Eng, vice president of measurement and attribution at IAB and IAB Tech Lab. In less than two years, many publishers, advertisers, data vendors and technology platforms will need to reevaluate […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I have always considered a programmatic monoculture to be one of the biggest threats to digital advertising. A lack of diversity in experience, backgrounds and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Check Is In The Email Online events are a fraction as valuable as real-world equivalents, but publishers are hosting them more and more as a way to build up authenticated email databases. “That is now the starting point of conversations with publishers,” Tessa […]

Google’s tech fees have long been a source of speculation in an ad industry where hidden fees are common. Google attempted to put to rest questions about its fees in a pair of blog posts Tuesday that shared the take rates for its buying portals, Google Ads and Display & Video 360, as well as […]

The global pandemic made PubMatic CEO Rajeev Goel think long term. The ad exchange – with a balance sheet strong enough to enable long-term decisions – has added 10% to its headcount while many of its peers made cuts. “I have a view – I don’t know that it’s shared by most people – that […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching For Something? Breaking into the search engine category is hard, borderline impossible. But one familiar name is taking a new approach. Sridhar Ramaswamy, Google’s former SVP of ads and commerce, co-founded a search engine called Neeva that doesn’t collect user data or sell […]

    Even Google can’t avoid the vicious impact of COVID-19 on the ad industry. The ad giant’s net US digital ad revenue will decline by 5.3% this year to $39.6 billion, according to eMarketer, even as it projects the digital ad market as a whole to grow 1.7% to $134.7 billion. As a result, […]

Apple didn’t explicitly kill off its ad ID during its Worldwide Developers Conference on Monday as some expected, but it sure looks like it’s laying the groundwork. Sandwiched between flashy announcements about the Apple Watch, macOS Big Sur and surround-sound AirPods, Apple dropped a bombshell for third-party mobile ad tech. Starting with iOS 14, which […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. There’s a lot to admire about restaurateur David Chang. He’s accomplished, innovative, highly creative and, these days, reflective. He rose from humble beginnings to attain “underground” […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aprés-Zagorski Mark Zagorski is leaving Rubicon Project at the end of June, the company announced on Thursday. It’s hardly surprising. Zagorski was CEO of Telaria before its absorption by Rubicon, and he has been COO and president since then. “Thanks to Mark’s leadership, we […]

Preparing for the end of the cookie isn’t just the job of tech companies building alternate solutions. It’s also the job of the agency. “If you’re not taking advantage of this time, you’re doing yourself a disservice,” said Liane Nadeau, SVP and head of precision media at Digitas. While there’s still 18 months left before […]

Lon Otremba, CEO of the native programmatic platform Bidtellect, checks in from Delray Beach, Florida, as America begins its gradual reopening. But any excitement is muted with the possibility of a COVID-19 resurgence – the virus after all hasn’t gone away despite our best wishes. And are consumers even ready to resume their normally scheduled […]

At long last, Google released its sellers.json file. And the world was 5% grateful, in line with the level of completeness of Google’s file. This week on The Big Story, the AdExchanger team welcomes Jounce Media founder Chris Kane to talk about what’s missing in Google’s seller.json file. And senior editor Sarah Sluis, who spoke […]

Apple seems poised to clamp down on the rampant, unauthorized use of its mobile ad ID, the IDFA. Earlier this week, Apple added a new screen to the user interface within App Store Connect, the portal that developers use to upload and manage the distribution of their apps. The screen, discovered in the wild and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Goes Boom TikTok made between $200 million and $300 million in advertising worldwide last year, and this year it’s aiming to generate $500 million in the United States alone, The Information reports. Optimistic forecasts and sales goals are far from reliable predictors of […]

The IAB Tech Lab is shuttering the DigiTrust cookie-sharing program as of the end of July, the group said Wednesday. DigiTrust was a platform for SSPs and publishers to sync cookies with DSPs, thus improving match rates and web latency. The non-profit org spun out of an IAB working group in 2014, and the IAB […]