Technology

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Short? Facebook updated its misinformation policy to include vaccine-related content, as the company continues fighting against claims that it isn’t doing enough to protect its billions of users. The Wall Street Journal reports that the social networking giant will over the coming weeks […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Merger Kepler Group has acquired UK-based Infectious Media for an undisclosed sum. Read the release. The combined global programmatic agency company has 400 professionals across London, Singapore, New York, Philadelphia, Chicago, San Francisco and Costa Rica. The firms’ combined client roster includes Hasbro, […]

“On TV & Video” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com. Jukin Media trawls the social universe for the most shareable video content from everyday people that it can […]

This article is sponsored by Criteo. As brands have reevaluated how they communicate in unprecedented times, agencies have spent the better part of 2020 adapting their strategies to fit into this new reality. Understanding changes in consumer behavior, improving the consumer experience and fostering industrywide collaboration have each emerged as key initiatives in service of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wondery To Behold Amazon is in talks to buy podcast production network Wondery, reports The Wall Street Journal, at a value of more than $300 million. According to WSJ sources, Wondery predicts its revenue will exceed $40 million in 2020, with 75% of […]

As consumers increasingly use their living room TVs to watch streaming content via CTV and apps, NBCUniversal has pushed the needle forward with video ad server FreeWheel in what it described as a “landmark” move that will transform the way that NBCU clients buy linear TV advertising from the company. The company said Wednesday that […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to […]

This article is sponsored by Xandr. In about a year, more than 56 million US households will be cord cutters or cord nevers, making CTV and OTT a must-have medium for advertisers to tell their stories at scale. Coupling this with programmatic’s ease of transacting and flexibility, CTV and OTT programmatic ad spend is on […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All About Antitrust Facebook and Google’s legal woes are expected to get worse as federal and state antitrust authorities prepare to file new lawsuits against the tech giants. The Wall Street Journal reports that authorities are readying as many as four more cases targeting […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Is Back It’s been a loooong, dark year for publishers, but there has been at least one bright spot: Snapchat. Digiday reports that publishers are netting higher revenue for their Discover content within Snapchat, both year over year as well as quarter over […]

Too bad there isn’t a Black Friday deal on Facebook inventory – because it’s getting pricey. Following a massive 38% spike in CPMs on Facebook between September and the week before the election, prices dipped back to more normal levels during the first week in November before climbing back up again, according to digital agency […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s CTV Boom Amazon may be a little late to the CTV advertising game, but it’s catching up quick thanks to its troves of shopper data and the built-in base of brands already selling on its platform, The Drum reports. Most of Amazon’s CTV […]

Wyclef Jean has seen up close the devastation that the COVID-19 pandemic has had on Black-owned businesses. The three-time Grammy Award–winning musician and founding member of acclaimed hip-hop group the Fugees said that his friends, Medjine and John “Jube” Altino, struggled to keep their business, Vibez Juice & Vegan Cafe in Jersey City, NJ afloat. […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Bier, chief privacy officer at Adstra Data. The DOJ’s antitrust suit, together with 11 state’s attorneys general, contains surprising revelations about the extent of Google’s alleged illegal search Monopoly. In […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sand An alliance of digital marketing companies filed a complaint with the UK’s competition authority on Monday calling for the regulator to block Google from implementing the technologies within the Chrome Privacy Sandbox. The sandbox houses Google’s proposals for third-party […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Rosewell, founder and CEO at 51Degrees. Since Google announced Privacy Sandbox, it’s used the World Wide Web Consortium (W3C) to shepherd the industry toward an outcome that benefits very few. […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin O’Sullivan, director of business development, EMEA at Amobee. Supply-path optimization is too often considered shorthand for a wrecking ball mentality that turns off SSPs and publishers in order to consolidate […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. Facebook Although maybe not as exciting as the upcoming Mike Tyson fight against Roy Jones Jr., Apple and Facebook have been trading blows this week over which one of them exploits their users more. Business Insider reports that Apple landed the first […]

Zeta Global has hoovered up a lot of ad tech over the last two years, acquiring Sizmek’s DSP, Rocket Fuel’s DMP, IgnitionOne’s DSPand PlaceIQ’s managed media business. The spree was a departure for the 12-year-old marketing cloud, traditionally known for its CRM and data solutions. How’s the rollup strategy working out? CEO David Steinberg joins […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Make A Deal HuffPost finally has a home. After being on the market for quite some time, the Verizon-owned publisher was acquired by BuzzFeed on Thursday in an all-stock deal that unites two of the larger players in digital media, The Wall Street […]

Guess telcos really aren’t that into ad tech after all. On Thursday, Norwegian telco Telenor sold cross-device company Tapad to Experian in a transaction advised by LUMA Partners. Experian is acquiring 100% of Tapad for a cash consideration of roughly $280 million. Not too shabby for an ad tech company getting sold in 2020. Tapad’s […]

Nielsen is developing an identity resolution solution to help advertisers measure audiences across platforms after third-party cookies and other mainstay identifiers go ta-ta. “We’ve been working aggressively on our cross-platform journey for the last couple of years,” said Mainak Mazumdar, Nielsen’s chief data officer. “But we accelerated this when we started to see what was […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.   Today’s column is written by Daniel Macdonald, VP investments and partnerships at Xaxis. The trend toward CTV has accelerated in recent months as more people consume ad-supported streaming content at home. Yet, advertisers trying to reach those viewers can […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Halves Not Apple is about to make a lot of smaller developers happy. Starting next year, Apple will lower its commission from 30% to 15% on sales for developers that generate less than $1 million in revenue through the App Store, including on […]

It’s supply-side platform week for Unified ID 2.0. On Tuesday, PubMatic signed onto the initiative, one day after Magnite and Index Exchange signaled their support for the open source project. The goal of Unified ID 2.0 is to create a standard identifier for the ad industry using hashed emails as a replacement for third-party cookies. […]

Ad verification company DoubleVerify said Tuesday it is launching a tool in January that will help advertisers take a more nuanced approach to their brand suitability needs. DoubleVerify said it is rolling out the “next evolution” of its brand safety and suitability solution, Brand Suitability Tiers, which will allow advertisers, publishers and platforms to speak […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nielsen Gets The Nod Vizio is tapping Nielsen to measure its advanced TV campaigns as the CTV space heats up. Read the release. Vizio Ads, the company’s advertising business, will use Nielsen’s Digital Ad Ratings to help advertisers better measure and optimize digital audience […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president at VRTCAL. A good compromise, “Seinfeld” co-creator Larry David once joked, is one where both parties are dissatisfied. Between ad tech’s buy side and sell side, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Betting On Ecom Sayonara, retail. Walmart is selling the Tokyo-based chain Seiyu after previously unloading its operations in the United Kingdom and Argentina. As The Wall Street Journal reports, the retail giant threw in the proverbial towel after 18 years in Japan, selling most […]