Technology

The Trade Desk is making its first bid for ubiquity for the Unified ID 2.0. Through a partnership with LiveRamp, announced on Tuesday, publishers will be able to access Unified ID 2.0, which is being built by The Trade Desk, through LiveRamp’s Authenticated Traffic Solution (ATS), and buyers will be able to transact using LiveRamp’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Upfront Tax Advertisers might be holding out on their TV commits, but that delay will likely cost them, according to Tim Peterson of Digiday. Because of the pandemic, TV advertisers are clamoring to buy based on a calendar year rather than the traditional upfront calendar, […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Max Knight, VP of analytics services at Amobee. Ask connected TV (CTV) advertisers what supply-path optimization (SPO) means and you’ll hear a hodgepodge of answers that include selecting exchange partners, avoiding resellers and making […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The slow progress toward a solution to the cookie problem is partly due to “too many cooks in the kitchen,” says Hugo Loriot, a partner at You & Mr Jones-owned data agency fifty-five. “There are too many stakeholders […]

The ad industry is partially pinning its hopes on email as legacy identifiers get knocked off one by one. But hashed IDs, including emails and phone numbers, collected elsewhere cannot be used as a replacement for app tracking on iOS 14. That’s true whether or not the hashed identifiers were collected with consent. In its […]

“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Michael Lehman, SVP of global supply at TripleLift. Industry analysts project two advertising firsts this year: Political ad spend will reach $7 billion in 2020, and the 14-day period […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPG’s Roth To Step Down IPG honcho Michael Roth will step down from his CEO position at the end of the year, to be replaced by current COO Philippe Krakowsky. Roth will become executive chairman of the board. According to The New York Times, Krakowsky […]

And that’s a wrap. Thanks to everyone who attended AdExchanger’s Programmatic IO digital conference this month. Over six days in October, more than 45 speakers took to the virtual stage (ahem, their sofas and kitchen tables) to drop knowledge bombs, including deep dives on the future of identity in addressable advertising. Here’s your rundown. Focus […]

This week the big stories are all Google, all the time. First, the Department of Justice uncorked its long-awaited antitrust lawsuit against the tech giant. As previously speculated by multiple news outlets, the DOJ’s case homes in on Google’s search business. In this episode of The Big Story, the AdExchanger team talks about why the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Farrell, senior director of integrated digital strategy at Sidecar. Advertising on Amazon requires you to balance both offensive and defensive tactics. The overall goal is to appear alongside competitors and […]

For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, and the preliminary results are in. The proposal, dubbed FLoC – aka, “federated learning of cohorts” – calls for using on-device machine learning to group people based on their common browsing behavior as an alternative to third-party […]

Do a word search of the Justice Department’s antitrust lawsuit against Google, filed on Tuesday, and you won’t find … a single reference to DoubleClick, YouTube or DV360. As expected, the focus of the DOJ’s long-awaited filing, the result of an investigation that began well over a year ago, is squarely on Google’s alleged (gotta […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Malik Roberts, technical solution lead at Ad-Lib. As consumers, our data is becoming more private and less accessible. We’re becoming more difficult to track as we move around the internet, consume […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Aksman, chief strategy officer at BrightLine. Unlike in the tech-inhibited world of pre-connected TV, CTV has the power to unlock precise measurement and targeting at scale. In most US households today, TV content is […]

After a disappointing debut in June, Google released an updated version of its sellers.json file Thursday afternoon. Sellers.json is a mechanism developed by the IAB Tech Lab that buyers can use to verify which exchanges and SSPs are authorized to sell a publisher’s inventory. Google’s expanded file now includes information for 1.2 million publishers, and […]

Day Four of AdExchanger’s Programmatic.IO Digital conference brought the goods with perspectives from up and down the supply chain. There was insight into P&G’s media spending strategy, a deep dive on how The New York Times reconciles ad sales with the buildout of a team, a knowledge drop on how identity infrastructure works – and […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DAR She Blows Nielsen’s Digital Ad Ratings and Total Ad Ratings products can now measure YouTube and YouTube TV inventory when streamed through connected TV platforms. As MediaPost points out, Nielsen’s two ad ratings solutions can already measure YouTube and YouTube TV inventory on PCs, laptops […]

It’s time for an exciting new acronym: CDP. But what makes it exciting? Is it the promise – delivered for only the thousandth time this decade – that marketers can finally unify their customer data? No, what makes it exciting is $3.2 billion (in stock). That’s how much Twilio paid to grab the CDP Segment […]

Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left. The new version of Google Analytics, released on Wednesday, was in beta for more than a year, and will now be the default experience for all users. The updated product includes privacy controls to help […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What We Talk About When We Talk About Breakups We’ve all speculated about what a Google breakup might look like. A divestment of its display ads business? Shearing off YouTube? Maybe – or it could be farewell for Google’s browser. According to three anonymous sources who spoke […]

The House’s antitrust report on big tech, released last week, described the lopsided power dynamic at the W3C, where several “market participants” interviewed by the subcommittee said that they felt “bullied” by Google. The report claims that Google uses Chrome’s dominance in the browser market to “effectively set standards for the industry.” First, Chrome has […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andy Monfried, founder and CEO at Lotame. Standing for something is much harder and braver than being against it. I’ve been thinking about this a lot lately as it pertains to many aspects of […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christophe Collet, CEO at S4M. When was the last time you heard A/B testing and IDFA in the same sentence? The former is traditional ad campaign testing methodology going back […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Data Do It Or Data Don’t? Smart TV manufacturer Vizio is suing MediaMath for no less than $900,000 in unpaid bills, Digiday reports. Vizio wants an audit of MediaMath’s gross revenue to figure out how much the specific sum actually is. The suit claims that MediaMath […]

This week on the Big Story, we look at trust in the market as cataloged by LUMA Partners, and the antitrust case against Facebook, Google, Apple and Amazon, as cataloged by a House Judiciary subcommittee. LUMA VP Conor McKenna swings by to lead us through Q3 M&A activity in a wide-ranging conversation that looks at […]

What do cats, dogs, BOPIS, contextual advertising, in-housing, open web standards, identity graphs and astrology have in common? All I can say is that we covered a lot of ground during Day Two of AdExchanger’s Programmatic.IO digital event on Wednesday. Read on for your recap. (And here’s what we got up to on Day One.) […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hola, Jellyfish Indie agency Jellyfish expanded its tentacles in Latin America on Wednesday with the acquisitions of digital media companies Reamp and San Pancho. This marks the latest move by Jellyfish to grow into a global network. The price tags weren’t disclosed, but Jellyfish’s workforce grew […]