Technology

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Curb Appeal Google introduced curbside pickup sales for retailers. The tool is in beta, so stores must sign up for Google’s “store pickup” program, run live local inventory ads and have items guaranteed in stock. Stores can still have text saying they offer curbside […]

Pinterest would’ve had a pretty decent first quarter if it wasn’t for … the coronavirus, of course. But engagement is at an all-time high, and the immediacy of what people are searching for is changing, said Arthur Sevilla, Pinterest’s head of global vertical strategy. The shift first became noticeable in early April. “It’s gone from […]

The Federal Trade Commission is recruiting ad tech experts. Specifically, the FTC is looking for two people to gather and analyze information on digital advertising markets to inform how the agency and other policymakers think about policy development and enforcement as they consider potential consumer threats. Usually, the agency relies on a stable of economists […]

The Trade Desk earned $160.7 million in Q1 2020, up by a third from a year ago, with connected TV ads powering its growth and its growth prospects this year, according to the company’s earnings report Thursday. Linear television had been decelerating at a steady 3-4% clip for the last five years, said The Trade […]

Rubicon Project is laying off 8% of its combined staff this quarter to reduce short-term costs in response to its merger and the coronavirus pandemic. Originally, Rubicon Project and Telaria expected to achieve $15 million to $20 million in cost synergies post-merger, but the coronavirus pandemic led the newly combined company to increase cost-cutting to […]

When Xandr launched in 2018, it had a grand vision to be the data-driven platform and ad marketplace for the TV industry. But from the start, industry insiders were skeptical that plan would ever come to fruition, and few were surprised when Xandr announced last week it would fold into WarnerMedia. “We kind of thought […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cadreon No More  IPG Mediabrands rebranded Cadreon to Matterkind. The unit will focus on addressable media by leveraging Acxiom data and Kinesso technology to target across channels. Matterkind claims to offer “an expanded and enhanced suite of addressable activation solutions and advisory services” that […]

When Adam Blitzer, EVP and GM of three Salesforce clouds (Marketing, Commerce and Community) co-founded marketing automation platform Pardot in 2007, the Great Recession was just around the corner and real estate was damned cheap. Pardot the startup snagged the top floor of a 34-story office building in Atlanta for $4 a square foot and […]

Although Google Ad Manager’s policy changes make it a frequent subject of criticism among some publishers, in practice publishers don’t cite these changes as negatively impacting their businesses, according to Advertiser Perceptions’ latest survey of the SSP market. The report polled 150 digital ad sales and operations professionals at sites with more than 3 million […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Berkowitz, solutions architect at Jounce Media. In the age of supply-path optimization (SPO), marketers are more deeply evaluating how their bids reach publishers, and many brands and agencies are […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Warned  Facebook could lose its MRC accreditation. The MRC warned Facebook that it might lose its seal after failing to address concerns about inflated video ad metrics that arose in 2016 and led to an audit in 2019, The Wall Street Journal reports. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DR FTW Brands are pulling back, but direct response marketers are making up some of the loss. Facebook, Google and Snap called out DR advertisers as a bright spot during Q1 earnings, while brand advertising declined. The roughly $40 billion app-install market was “likely […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Bad (Ads) Google blocked 2.7 billion ads from being served last year – more than 5,000 ads per minute – and suspended almost 1 million advertiser accounts for policy violations. Plus 1.2 million publisher accounts were terminated over violations. That’s according to Google’s […]

No company in the world is better positioned than Amazon to emerge from the coronavirus pandemic stronger. Most advertising companies suffered a painful contraction in March. But Amazon’s advertising revenue was up by about 40% in Q1 compared to the year before, accounting for most of the $3.9 billion Amazon earned in its “Other” business […]

AT&T said Thursday it will combine TV ad tech division Xandr with WarnerMedia. Xandr Chief Business Officer Kirk McDonald will continue to lead the group and report into WarnerMedia Chief Revenue Officer Gerhard Zeiler. Zeiler reports to John Stankey, AT&T’s new CEO. “Xandr and WarnerMedia have always worked hand-in-hand to benefit our incredible advertising partners,” McDonald said in a statement. […]

One month ago, 24% of ad buyers had paused their campaigns, according to an IAB survey on how COVID-19 has impacted spend. That number has since increased to 37% of buyers, according to the trade org’s latest survey. Overwhelmingly, those who are now pausing their spend had not yet decided whether or not to do […]

Publicis Groupe released an outcomes-based solution on Thursday aimed at midsize companies (MSBs) that provides a money-back guarantee. “If the desired KPI isn’t met, we’ll refund 100% of the client’s entire investment,” said Bryan Kennedy, CEO of Epsilon, which is powering the solution, called The Pact, for its new parent company. There are around 200,000 […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For TV  Amazon beefed up its ad-supported OTT ranks with the hire of Maggie Zhang, former EVP of video research and insights at Dentsu Aegis Network. At Amazon, Zhang will develop reach and measurement products for Prime Video advertisers in a role that […]

With just over two months to go until the July 1 enforcement of the California Consumer Privacy Act, privacy professionals are zooming to get ready. Literally. Julia Shullman, chief privacy officer and general counsel at TripleLift, has lost track of the number of CCPA prep calls and video chats she’s been on since the coronavirus […]

2020 hasn’t exactly gone as planned. As the newly appointed president of the IAB, David Cohen barely had time to shake hands with the rest of the leadership team before the nationwide onset of social distancing and working from home. Meanwhile, IAB Tech Lab President Dennis Buchheim, a frequent flyer who normally spent his time […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cashing In The new hottest thing on Instagram is … giving away cash. Facebook and Google ads are a slow, expensive way to accrue followers. With cash giveaways, brands acquire hundreds or thousands of new users in one swoop. Influencers provide a list of […]

Alphabet had a surprisingly strong performance in Q1 2020, with revenues up 13% from last year to a total of $41.2 billion, according to the company’s earnings report on Tuesday. YouTube revenue passed $4 billion in Q1, up from $3 billion a year ago. But Google is preparing for a much tougher Q2. “Q1 was […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danilo Tauro, global media manager at Procter & Gamble. The top demand-side platforms (DSPs) have grown substantially in the last few years, boosted in part by the growing integration of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Play Wins Apple and Google have taken heavy flak for their 30% revenue cut for apps downloaded from their respective app stores. But the two powerhouse mobile operators may have won the war last week, when Epic, the game developer behind the megahit […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Cuts Google plans to reduce marketing investments for the second half of 2020 by up to half, CNBC reported. A selective hiring freeze has also been imposed for both full-time and contractual employees. “We are reevaluating the pace of our investment plans for […]

Google will require advertisers to submit personal identification or business documents that prove who they are and what country they operate in, the company announced on Thursday. The process will start in the United States and then expand globally, but it will take a few years before the new business verification program is complete, according […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Branding The Game Brands are jumping into Nintendo’s newest Animal Crossing game. Highsnobiety and 100 Thieves are recreating their clothing collections so people can dress up avatars, and even non-apparel brands such as Twitter and Xbox have branded in-game clothing. Getty images lets players […]

With no live sports on the schedule, AT&T lost nearly 900,000 paid subscribers across its premium TV business, which includes DirecTV, U-verse and AT&T TV. That’s nearly double the number of Q1 2019 paid subscriber losses, which were around 544,000. Total pay TV revenue was $10.5 billion, down 7.2%. Sports have long been considered paid […]

Holding companies are being hit hard by the pandemic, and IPG is no exception. The company reported Wednesday that Q1 2020 net organic growth was 0.3% YoY to $1.97 billion, compared to 6.4% growth during the same period a year ago. Revenue was negatively impacted by account losses and the coronavirus pandemic in certain regions, […]

AB InBev – parent to more than 500 brands, including Budweiser, Bud Light, Stella Artois and, of course, Corona – is the largest global beer company in the world, and it’s got sizable data silos to match. But until recently it had no way to connect them, said Lucas Borges, senior global mar tech manager […]