Technology

Smart, a publisher ad server and exchange, is growing out of its supply-side roots with the acquisition of the DSP Liquid M, the company said on Wednesday. Terms of the deal were not disclosed. Liquid M is a relatively small DSP, with a little over $10 million in revenue this year and 20-25 employees, according […]

Marketers aren’t switching off of their DMPs – yet. But they’re considering solutions that are less cost-heavy and more integrated with paid media. DMPs from Oracle, Salesforce and Adobe have always been the most-used platforms in previous Advertiser Perceptions reports, and they still are in the research firm’s latest report, released Wednesday. But their favor […]

Running a programmatic exchange requires PubMatic to process around 800 billion bids a day and 80 million bids a second – which generates 100 terabytes of compressed data per day. And this number has only risen as header bidding multiplies the number of daily bid requests. Data analysis in real time instead of a day […]

The next version of the IAB Tech Lab’s open-measurement SDK (1.3) debuted on Tuesday, with support for in-app audio, more granular brand safety controls and a fix for impression counting discrepancies between vendors. But despite progress on the supply side, “very few DSPs are making use of OpenRTB signals for open measurement,” said Joe Ranzenbach, […]

On Monday, Activision Blizzard Media, the advertising and media arm within Activision Blizzard (parent company to juggernaut game studio King), launched King’s Council, a panel comprised of around 5,000 of its most engaged and active players across the United States and the United Kingdom. The purpose is to conduct user research and to test ad […]

Data management platforms (DMPs) were once painted as a panacea for all of a marketer’s data needs – from collection, to harmonization to segmentation and syndication. But marketers have since cooled on the technology, concluding that it‘s too disjointed to perform many of the functions promised. Marketers tell AdExchanger they have struggled to achieve ROI, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Sell Facebook has told advertisers it won’t need to change its web-tracking services to comply with the California Consumer Privacy Act (CCPA), on the grounds that its use of data to target ads doesn’t constitute “selling” data. Starting January, when the law comes […]

Amazon Publisher Services (APS) will remove dataxu from its Fire TV third-party DSP service, according to sources with knowledge of the change. APS opened its Fire TV inventory to third-party DSPs for the first time five months ago with integrations with The Trade Desk and dataxu. Less than two months after dataxu was acquired by […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lucie Laurendon, senior product marketing manager at Smart. Google’s surprising move to a first-price unified auction was met with cautious optimism and doses of skepticism. Dropping last-look advantage in Google Ad Manager’s second-price auction […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Is Google planning its own version of Safari’s Intelligent Tracking Prevention? Never say never. Google is less than two months away from instituting a policy change within the next iteration of Chrome that will severely limit cross-site cookie sharing, and most ad tech companies seem blithely unaware. Starting Feb. 4, and to coincide with the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Safari’s Google Assist Apple cranked up its Intelligent Tracking Prevention (ITP) controls yet again, this time in ways that make it harder to classify users based on web content and site data. Read the WebKit blog post about the updates. All cross-site tracking requests […]

Dish runs a scaled addressable advertising business. But its process to decide whether to run a linear or addressable ad was highly manual. Staff used spreadsheets and spent two to three weeks just to schedule a single week of advertising. And managing yield – like figuring out whether an addressable or demo-based linear ad should […]

Verizon Media, the telco giant’s ad tech and content unit, added digital out-of-home (DOOH) supply to its SSP on Tuesday. The SSP launch completes Verizon’s full-stack DOOH offering, having launched a DSP solution for outdoor media buys earlier this year. Verizon also has a network called Verizon Digital Signage, a collection of 3,000 interactive screens […]

Eyeota co-founder Kristina Prokop is returning to lead the data company as CEO. She replaces Kevin Tan, who led the company as CEO for the company’s first decade. He stepped down for an undisclosed reason, but will remain on the board. “There are different talents and types of leadership needed at different stages of the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Politically Incorrect Facing major pushback on its policy, Facebook is considering labeling political ads to indicate whether or not they have been fact-checked. Neither Democrats nor Republicans are pleased with the solution, feeling it could hurt their ability to reach and mobilize voters, The […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tom Chavez built two successful ad tech companies (Rapt and Krux) and sold them to two large strategics (Microsoft and Salesforce). In this episode, he talks about those experiences and his new venture studio, Super{set}. Super{set} is not […]

The IAB on Thursday released its California Consumer Privacy Act (CCPA) compliance framework, the legal and technical mechanism for using ad-targeting data or first-party publisher data in programmatic advertising. It also released a legal agreement meant to accompany the compliance framework. Get it all here. The finished framework comes only two weeks after it first […]

Mobile data company Ogury raised $50 million in Series C funding on Thursday with an eye on international expansion and consumer privacy-related R&D. The round, led by existing investor Idinvest Partners, brings the company’s total funding to $92 million over the last six years, and follows a $21 million extension of its Series B in […]

When Facebook, Google or Instagram approve of an engagement-boosting tactic, they usually describe it with positive words, such as “organic” or “authentic.” Tactics they forbid, however – generally unilaterally and sometimes without warning – are characterized as “unnatural” and whoever uses them is a “schemer” or an “offender.” Most news articles covering these guideline changes unquestioningly adopt […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMO++ Unilever has promoted Conny Braams to Chief Digital and Marketing Officer, replacing legendary CMO Keith Weed. Formerly EVP of Unilever Middle Europe, Braams is taking on the position during a time of rapid change in the marketing org. Unilever CEO Alan Jope, a […]

Ad industry, you can get off your tenterhooks: Google is going to adopt the IAB Tech Lab’s technical specs for compliance with the California Consumer Privacy Act (CCPA). The specs, which create a US privacy string not dissimilar to the Transparency and Consent Framework (TCF) developed by IAB Europe in the run up to GDPR, […]

Compliance tools are coming out of the woodwork with less than a month to go until the California Consumer Privacy Act (CCPA) goes into effect on Jan. 1. The latest is a consent management platform from LiveRamp released on Wednesday, which the data onboarding company built using technology it acquired from Europe-based CMP Faktor in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Sports Dollars Amazon’s ad strategy for the England Premier League game, which it live streamed Tuesday night, sheds light into how the company is thinking about monetizing live sports. Amazon cut the amount of ad space during the game to 13 minutes per […]

Google’s Display and Video 360 demand-side platform is in a tough fight as offerings from Amazon and The Trade Desk equal or exceed Google’s usage rates, according to Advertiser Perceptions’ quarterly tracking report. The report surveys 314 media executives, split between brands and agencies, about their opinions of the major buying platforms. The report tracks […]

Amazon has become the indisputable number three digital ad platform, after Google and Facebook. But while the possibility of Amazon’s advertising business unseating the duopoly has been percolating, can it really surpass either Google or Facebook as an ad industry titan? The numbers are … discouraging, at least in the short term. Google is just […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joseph Ranzenbach, director of product management, mobile and video, at Integral Ad Science. The Open Measurement initiative was created to solve for an industry-level challenge: Consumer attention had gone mobile […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Politics Google’s and Facebook’s political advertising policies have been at the center of a heated debate over election ads. Smaller platforms like Twitter and Pinterest have said they will block political ads, but have discovered how complicated political ad policies can be. Twitter […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Chicken With TV The success of Popeyes’ recent chicken sandwich launch, which started with a runaway viral Twitter thread, manifested itself in the form of a 10.2% sales boost in its restaurants. The company let that social media wave ride out organically, pulling […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…