Joe Mullin, a reporter for IP Law & Business, has provided insight on his blog regarding a patent violation lawsuit that is making its way through the courts and affects many of the larger advertising technology companies including Yahoo (ad exchange Right Media’s owner), Google (DoubleClick’s Ad Exchange), ContextWeb (ADSDAQ), and Specific Media. The gyst […]
It appears the advertising world is starting to get physical about the pending integration of Google and Yahoo advertising – a deal brokered amidst Yahoo!’s flirtation with Microsoft regarding acquisition of the struggling Sunnyvale company. As Erica Morphy details in her E-Commerce Times article, traditional advertisers, agencies and its lobbying arm, the Association of National […]
It would seen that the few advertising exchange blogs that exist took a summer hiatus but yesterday, Right Media’s blog came alive (courtesy of Becca Bullack in Publisher Solutions?) with an announcement regarding a new ad network partner, Meta Network, which has plugged into the exchange. For the little publisher, the Meta Network opportunity will […]
Yesterday, online ad exchange contender and Redwood City, California-based, Turn Inc., announced a new round of investment totaling $15 million. Led by Focus Ventures and joined by Norwest Venture Partners (NVP), Trident Capital, and Shasta Venture, Turn has now received more than $37 million in equity investment since its inception – yet another signal that […]
Ad exchanges received a plug today in the New York Times when Stephanie Clifford wrote an article entitled “Leftover Ad Space? Exchanges Handle The Remnant” about companies looking to take advantage of the efficiencies of exchanges by building tools that enable online advertising traders much the same way traders stock exchanges depend on tools and […]
The creative, vertical ad network, Glam Media, has once again reinvented itself with yesterday’s announcement regarding the first vertical ad exchange. From the press release: “GlamX Ad Exchange enables advertisers to target by audience, content and placement effectively connecting publishers, advertisers, agencies and networks in one innovative platform.” OK, well, still sounds like an an […]
Feeling it couldn’t be left out of the advertising exchange party, Microsoft, acquired tiny AdECN for what some suggest is in the $50-75 million range. In the wake of previous advertising exchange platform purchases such as Google’s $3.1 billion acquisition of DoubleClick which included its exchange and Yahoo!’s $700 million purchase of RightMedia and RMX, […]
Google has bought DoubleClick for a breathtaking $3.1 billion in a transaction that is expected to find regulatory approval after a hard slog. With DoubleClick’s huge display ad serving business, it made sense for mighty Google to swing for the fences in that Google’s display business is almost non-existent. The DART ad serving system will […]
Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling tools that many marketers don’t even realize they’re using.
The SAIL initiative compensates publishers when AI scrapes their content and guarantees the outputs adhere to the same cultural standards they apply to their own coverage.
Brands can’t just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what to do when AI gets it wrong.
The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market.
The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But sometimes, life can still imitate art.
The CMS migration helped unify TIME’s fragmented content data after years of platform transitions under multiple owners. This enabled TIME to launch its own AI search product and convert archival content into AI-friendly “markdown” pages.
