Home The Big Story The Big Story: The Ills Of The World, And Of The Internet

The Big Story: The Ills Of The World, And Of The Internet

The Big Story podcast

The Big Story this week (this month, rather) remains the impact of the Coronavirus on media, marketing and global economies.

The team examines how the pandemic and ‘social distancing’ affects the advertising industry, which is notoriously built around personal relationships and networking. As Allison Schiff notes, many ad deals come about extemporaneously, whether it’s sitting next to someone at a conference or a handshake intro made by mutual acquaintances.

With no conferences and no handshakes, will ad tech deal-making pipelines run dry?

But don’t worry, we’re also getting into the weeds on some of the thorniest issues facing publishers and ad tech. News companies including BuzzFeed, Insider Inc. and News Corp. are seeing an uptick in vendor outreach, as ad tech and data companies try to sink their teeth into publishers’ first-party cookies. Publishers are far more wary now than a decade ago, when vendors would tag pages willy-nilly with the promise of a slightly better CPM.

One such ad tech vendor is LiveRamp, which is pushing its Authenticated Traffic Solution as a way to wean publishers (and its own identity graph) from cookies to more stable identifiers like an email address. Can LiveRamp survive the cookie apocalypse? And if LiveRamp can’t – who can?

Must Read

Comic: TFW Disney+ Goes AVOD

Disney Expands Its Audience Graph And Clean Room Tech Beyond The US

Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.