TV upfronts

Netflix flubbed its second-ever livestream, and blames it on a bug. But the fail raises a critical question about where Netflix belongs in the streaming wars.

The MRC reinstating its accreditation of Nielsen’s national ratings might improve the measurement giant’s standing in the TV currency race.

Comcast-owned ad buying platform AudienceXpress upgraded its targeting chops, including more data for audience segmentation and new conquesting capabilities.

The TV industry is on the path toward better measurement – but buyers are still lacking basic standards. The industry needs to get its act together if it plans to transact on new video currencies at the upfronts this year, says Kelly Metz, managing director of advanced TV activation at Omnicom Media Group.

Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year.

It ain’t easy being a broadcaster these days. Or a TV tech company. TV budgets are getting cut, the streaming wars are raging, and the axe of supply-path optimization is hovering.

Netflix and Disney are both building out a new ad revenue stream to court advertisers ahead of the upfronts.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google’s Performance Max is a black box that uses automation to serve ads across the Google portfolio, and there’s no arguing that it’s a powerful tool. But PMax also invites tinfoil hat theories about how Google might be serving […]

The NewFronts are old news. Now it’s all about the upfronts, which are old. But don’t forget about the podcast upfronts, which are newer than the NewFronts but named after the TV oldfronts … or upfronts. Okay. Now that we’ve cleared that up, tune in for frontline reporting from the upfronts (TV and podcast varieties).

If the NewFronts is where buyers flirt with newer media channels and streaming services, the upfronts, which wrapped up this week, is where things start to get serious, as legacy broadcasters showcase their new content in the hopes that advertisers will put a ring on it – but this year, pretty much all of the major programmers had streaming on the brain.