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»Jay Prasad

Are The NewFronts Suited To Our Fragmented Media Landscape?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief strategy officer at VideoAmp. Since the debut of the NewFronts several years ago, media channels have proliferated, new content formats have bloomed and we use technology to consume content anywhere. Thus,... Continue reading »
by AdExchanger // May 1st, 2017 //
»
Where Do The Upfronts Stand In The Coming Era Of Audience-Based Buying?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief business officer at VideoAmp. As consumers become more and more screen-agnostic in the next few years and networks increasingly turn to year-round premieres and first-run episodes, there’s just no way that... Continue reading »
by AdExchanger // January 30th, 2017 //
»

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