Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Settling The Score The US Securities and Exchange Commission charged Comscore and its former CEO, Serge Matta, with engaging in a fraudulent scheme to inflate its revenue and making false or misleading statements to investors and auditors. Read the SEC release. Between 2014 and […]
When Snap first acquired Placed in 2017, it teased the prospect of proving to buyers how Snap Ads translate into store visits and real-world results. Yet over the next two years, before Snap sold Placed to Foursquare last week, Snap never highlighted the Placed technology in its pitch to media buyers; Placed was never integrated […]
Snap is seeing a nice bump from performance advertisers. The platform said Tuesday that its revenues from direct-response buyers doubled over the past year, although it did not break out a figure. Total revenue grew 39% year over year to $320 million, beating analyst expectations of $307 million. Snap’s success with performance advertisers is driven […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Safety Some marketers have complained about Snapchat brand safety issues now that it’s transitioned to a self-serve ad platform. Last week, an ad directed to a fake news story about Chrissy Teigen promoting weight loss pills, Digiday reports. And last year, an ad […]
Building Stories on Instagram and Snapchat is a Sisyphean effort for many marketers. After 24 hours, it all disappears. Brooklyn-based software company Mish Guru is trying to alleviate some of brands’ well-documented pain points with Stories. Its new Instagram Story Builder, which launched in November, helps gather user-generated content (UGC) tagged to a brand. It […]
It’s been a tough year for Snap, as its stock tanks and its executive team flees the ship. Despite growing revenue 43% in Q3 to a record $298 million, Snap’s stock hit an all-time low in September of $10 per share. Snapchat is also bleeding daily active users after rolling out an unpopular redesign and facing increasing competition from Instagram. “Snap is struggling to […]
The TV ad buying ecosystem is getting even messier, according to GroupM’s second-annual “State of Video” report, released Thursday. Some of the report’s revelations are familiar: Linear TV ratings are still dropping and, as eMarketer predicted in September, Amazon is a “likely third force” in the struggle for ad spend between Facebook and Google. GroupM […]
Snapchat saw promising gains for its advertising platform in earnings reported Thursday. The company reported a record-high $298 million in revenue, with 43% year-over-year growth, and quarterly jumps in average revenue per user (ARPU) from $2.21 to $2.62 in North America and $0.66 to $0.85 in Europe. But Snapchat is still bleeding daily active users […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Stars Video ad spend in the United States will grow to $27.8 billion, about 25% of all digital ad spend, by 2020, according to eMarketer’s latest forecast. That’s a 30% growth spurt from 2017. Facebook will emerge as the big winner in the […]
Snapchat introduced ecommerce advertising capabilities on Thursday, including a product catalog ad format called Collection Ads, a performance marketing agency partner program and more than 40 shopping partners, including eBay and Wish. “This is the first time we’re addressing the needs of a specific vertical, as opposed to previously building general products for advertisers,” said […]
