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»Snap Ads

Snap And Placed: An Acquisition That ‘Slipped Through The Cracks’?

When Snap first acquired Placed in 2017, it teased the prospect of proving to buyers how Snap Ads translate into store visits and real-world results. Yet over the next two years, before Snap sold Placed to Foursquare last week, Snap never highlighted the Placed technology in its pitch to media buyers; Placed was never integrated... Continue reading »
by Allison Schiff // June 5th, 2019 //
»
VidMob Rolls Out A Self-Serve Campaign Manager For Snap Ads

Snapchat is settling into ad tech, and so are its partners. Video production and editing startup VidMob, one of five Creative API partners that Snapchat announced in late January, launched a self-serve platform on Thursday that lets advertisers and publishers create, manage and buy Snap Ads within a single interface. The platform combines Snapchat’s recently released... Continue reading »
by Allison Schiff // February 23rd, 2017 //
»
Snapchat Dips Its Toes In Programmatic, But Advertisers Want To See More

On Thursday – amid strengthening rumors of an IPO – Snapchat finally released its anticipated ads API to enable better automation, targeting and measurement. It is running with nine partners. Advertisers can buy Snap Ads – full-screen, sound-on, vertical video ad units – programmatically on the platform. “Advertisers [can now] glean insights and better optimize... Continue reading »
by Alison Weissbrot // October 7th, 2016 //
»
 

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