Data figured centrally in Barack Obama’s 2008 and 2012 campaign operations. Hillary Clinton is running a similar playbook. Mitt Romney and Ted Cruz both leaned heavily on technology-enabled voter analysis. But Donald Trump isn’t interested in the data-gathering infrastructure many see as a necessary piece of modern presidential campaigning. “I’ve always felt it was overrated,” […]
Blood in the water brings sharks, and high CPMs bring bots. And political spenders, who often outbid brands on targeted inventory, are uniquely vulnerable to digital fraud and bots. “All the ingredients that typically happen for fraud are a part of the political marketplace,” said Mark Schlosser, senior sales director at the ad fraud security […]
When Reuters reported last month that the Koch brothers’ organization, Freedom Partners, would sit out the remainder of the primary, the reason given was a worry that “spending millions of dollars attacking Trump would be money wasted, since they had not yet seen any attack on Trump stick.” Political insiders now expect a change in […]
Google, Facebook and Twitter have become powerful platforms for political candidates, and each has earned a line item on every campaign’s media plan. But it may require another election cycle before smaller players can break into the big time. In 2015, Borrell Research predicted $1.1 billion would be spent by political buyers on digital media […]
Have you ever wondered why presidential candidates only “suspend” their campaigns, even when they’re dropping out? It isn’t pride, it’s just good business. When the candidate is gone, the campaign’s valuable tech and data assets remain. Gov. Scott Walker’s campaign, for instance, ended suddenly and in considerable debt, which it helped pay down by selling or renting its proprietary data. Mark […]
Unlike earned digital media, which is reinventing political campaigns, presidential candidates tend to view digital video as support for their flashy TV advertising. “The hope for digital, in my opinion,” said John Randall, VP of digital at the right-leaning agency CRAFT, “is that by 2020 we don’t even see a difference between TV and online or mobile video ads. But […]
Republican presidential hopeful Dr. Ben Carson has been surging in the polls, by a strict reading the only current rival to Donald Trump. Carson has approached the election from a fundamentally different perspective, said Ken Dawson, president of Eleventy Marketing Group, which received more than $400,000 from the Carson campaign for “web services” in the […]
