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»The Data Trust

What Becomes Of A Campaign's Data Assets When A Presidential Run Is Suspended?

Have you ever wondered why presidential candidates only “suspend” their campaigns, even when they’re dropping out? It isn’t pride, it’s just good business. When the candidate is gone, the campaign’s valuable tech and data assets remain. Gov. Scott Walker’s campaign, for instance, ended suddenly and in considerable debt, which it helped pay down by selling or renting its proprietary data. Mark... Continue reading »

by James Hercher // March 1st, 2016 //
»
 

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