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Bots And Fraudsters Are Feasting On Political Ad Dollars

Blood in the water brings sharks, and high CPMs bring bots. And political spenders, who often outbid brands on targeted inventory, are uniquely vulnerable to digital fraud and bots. “All the ingredients that typically happen for fraud are a part of the political marketplace,” said Mark Schlosser, senior sales director at the ad fraud security... Continue reading »

by James Hercher // May 10th, 2016 //
»
 

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