On its Q4 earning call this week, Criteo announced the start of a three-year global partnership with GroupM, shared an update on the IPONWEB deal, got frank about the privacy impacts of ATT and made the case for moving away from a focus on take rate.
Is Criteo building an “anti-Google machine” with its proposed $380 million acquisition of IPONWEB? Criteo CEO Megan Clarken and Todd Parsons, chief product officer, weigh in and explain the vision. In short: the open web needs a hero.
Criteo is buying IPONWEB, the engineering company that built most of the underlying infrastructure for the ad tech ecosystem. The deal represents a huge chess move on the part of Criteo. So, what does Criteo get from acquiring the company responsible for building the foundation of programmatic advertising as it exists today?
Is ad tech’s cookieless future bright or bleak? “We are about to find out,” said Boris Mouzykantskii, CEO and co-founder of IPONWEB, speaking onstage at AdExchanger’s Programmatic IO event in New York City on Monday. About to find out we are. Ready or not, third-party cookies will eventually be tossed onto the dust heap of […]
Retargeting might be considered a legacy business, but it held strong for Criteo – and actually grew – during the first quarter of this year. On Criteo’s Q1 earnings call Wednesday, CEO Megan Clarken pointed to the resilience of retargeting as a driver of the company’s growth. Not that retargeting’s rebound wasn’t also somewhat of a surprise. […]
After reporting its fourth quarter results on Wednesday, Criteo’s stock popped by more than 17% and hit a 52-week high. Criteo’s stock has gone up more than 300% over the past year. Criteo, whose revenue grew by 1% in Q4 to $661 million, is taking a clear-eyed approach to the end of third-party cookies, Criteo […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting Up Shop Shopify landed a partnership with Walmart so that merchants that use the ecommerce software can sell on Walmart’s online marketplace. It’s a logical tie-up: Walmart wants to rapidly scale the brands and SKUs in its marketplace and Shopify can offer small […]
Nielsen recently expanded its partnership with consumer data specialist Experian to cover the former’s Online Campaign Ratings with additional layers of demographic data. The new data represents progress, but some publishers are concerned. Media sellers fault both Nielsen and its audience measurement rival comScore, with its validated Campaign Ratings (vCE), for not keeping up with data-management […]
