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»Cookieless Future

Criteo’s Q1: Testing Into Cookieless, Knuckling Down On Commerce

Criteo is preparing for the end of third-party cookies. That’s what you do. But third-party cookies aren’t dead yet. “Our ability to attract and retain customers for our clients does not have to rely on third-party operating system signals,” Criteo CEO Megan Clarken told investors earlier this week during the company’s first-quarter earnings call. “However,”… Continue reading »

by Allison Schiff // May 6th, 2022 //
»
If Publishers Want To Stay Competitive, They Need To Prepare For The Cookieless Future Today

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Tran, chief strategy officer, Teads.  In preparation for the cookieless future, publishers have made strong improvements to their business models. Some are focusing on higher-quality content, while others are collecting first-party data from… Continue reading »

by AdExchanger Guest Columnist // April 13th, 2022 //
»
Amy Fox, VP of product, Blis
Not To Change The Topic, But A Cookieless Future Is About More Than Just What Google Does

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amy Fox, VP of product at Blis. New year, same industry struggle: the death of third-party cookies.  Just when things started to feel a bit less overwhelming, Google announced another… Continue reading »

by AdExchanger Guest Columnist // February 2nd, 2022 //
»
Prog IO: Stop Whining And Start Adapting To A Cookieless World

Is ad tech’s cookieless future bright or bleak? “We are about to find out,” said Boris Mouzykantskii, CEO and co-founder of IPONWEB, speaking onstage at AdExchanger’s Programmatic IO event in New York City on Monday. About to find out we are. Ready or not, third-party cookies will eventually be tossed onto the dust heap of… Continue reading »

by Allison Schiff // October 29th, 2021 //
»
Advertiser Perceptions Cookieless Future Report Captures A “Snapshot” Of Industry Evolution

Just before Google Chrome postponed its phaseout of third-party cookies until late 2023, publishers and advertisers were both optimistic and unprepared, according to Advertiser Perceptions’ latest Cookieless Future Report. Based on surveys and interviews taken in April and May of this year, the report practically comes from a different age – but the data is… Continue reading »

by James Hercher // July 20th, 2021 //
»
 

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