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Magnite ClearLine

Online Advertising

Working With Buyers Isn’t The Only Way For SSPs To Stand Out From Competitors

BY Anthony Vargas// May 15th, 2023

In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart.
Tagged in:
- Amobee
- andrew casale
- Audigent
- Cadent
- Chegg
- Chris Kane
- content curation
- CTV
- DataXu
- Drew Stein
- DSP
- Emry Downinghall
- EMX
- featured
- google
- groupm
- GroupM Premium Marketplace
- index exchange
- Jounce Media
- kyle dozeman
- Magnite
- Magnite ClearLine
- Mike Chowla
- OpenPath
- openx
- PMP
- pubmatic
- PubMatic Activate
- Roku
- Samuel Youn
- SPO
- SSP
- the trade desk
- Unwind Media
- yahoo
PODCAST: The Big Story

The Big Story: SPO Spring Cleaning

BY Sarah Sluis// May 12th, 2023

Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX.
Tagged in:
- Activate
- Cadent
- EMX
- Magnite
- Magnite ClearLine
- podcast
- pubmatic
- SPO
- supply chain
- supply path optimization
- The Big Story
- the trade desk
Online Advertising

The Trade Desk Says It Isn’t Competing With SSPs – It’s Taking On Inefficiency

BY Anthony Vargas// May 11th, 2023

CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it was a fabrication of the trade press.
Tagged in:
- Blake Grayson
- CTV
- Disney
- featured
- GroupM Premium Marketplace
- jeff green
- Laura Schenkein
- Magnite ClearLine
- NBCU
- OpenPath
- Paramount
- PubMatic Activate
- the trade desk
- TTD Koa
- TTD Kokai
- UID2

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