Despite the ballyhoo over cord cutting, data from Forrester Research shows there’s no widespread move by consumers to cut television services in favor of Internet streaming, at least for now. The reprieve is certainly good news for broadcasters, and also gives marketers some breathing room to straighten out their digital video strategies. Forrester’s report showed […]
As more people use multiple devices like a smartphone and tablet to carry out their activities, businesses need to adapt to new methods of engagement consumers increasingly expect, according to a new study from Forrester Research. Based on a survey of approximately 61,000 adults, 90% of the respondents who own multiple connected devices said they […]
With its 6.3-inch screen, it is easy to mistake the new Samsung Galaxy Mega smartphone for a tablet. It isn’t even the largest smartphone — the Sony Xperia Z Ultra has a 6.4-inch screen. As the gap between smartphones and tablets shrinks, combined with the growing hype around wearable devices, the demand for tablets is […]
In a new report, Forrester Research senior analyst Joanna O’Connell identified the pros and cons of three of the most common techniques for targeting consumers across platforms: cookie-based targeting, person-based targeting and inference-based targeting. In terms of cookies, O’Connell noted that the usefulness of the third-party cookie is “finally showing signs of strain … in […]
Today’s DMPs clearly stand out from each other and from other parts of the digital marketing landscape, according to the Forrester Wave DMP Q3 2013 report. Forrester Principal Analyst Joanna O’Connell profiled seven players that are pushing the envelope. More than as a result of competition from each other, the increasing use of mobile devices – and […]
Based on a survey of more than 5,000 people in Canada, France, Germany, the UK and the US, Forrester Research predicts 905 million people, up from 15 million in 2010, will be using tablets by 2017. Tablets, write Forrester analysts JP Gownder and Michael O’Grady, have “exceeded the status of mass market to become what […]
Walls between channel-specific and traditional retail marketing roles are beginning to crumble, according to new data outlined in Forrester Research’s “Commerce Technology And Platform Investment Trends – 2013” report. With online retail spend in the US forecasted to grow 9.9% between 2012 and 2017 and digital channels (online, mobile and tablet) estimated to account for 10% […]
In its year of existence Facebook’s ad exchange has earned a reputation as an ATM machine for Facebook, and even something of a savior during the company’s rocky post-IPO period. But comments by COO Sheryl Sandberg throw that image into some doubt. During yesterday’s earnings call, she noted, “FBX is actually a very small part […]
More than 5,000 people from 27 countries came together in Salt Lake City for the annual Adobe Digital Marketing Summit, where they have heard about Adobe’s latest news from top executives, seen how clients and brands from a wide range of industries leverage these tools, and discussed trends and challenges facing marketers today. The Last Millisecond: In Marketing […]
Online video ad platform TubeMogul is expanding into Canada, as spending on streams continues its years-long double-digit gains. Still, the space is still held back by a lack of standard measurements. The online video ad dollars being funneled through real-time bidding platforms remains a relative drop in the overall $30 billion dollar U.S. digital ad […]
