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»npario

Forrester Sizes Up DMP Vendors With New Wave Report

Today's DMPs clearly stand out from each other and from other parts of the digital marketing landscape, according to the Forrester Wave DMP Q3 2013 report. Forrester Principal Analyst Joanna O'Connell profiled seven players that are pushing the envelope. More than as a result of competition from each other, the increasing use of mobile devices – and... Continue reading »
by David Kaplan // August 21st, 2013 //
»
 

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