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Emily Essner, CMO of Saks explains why Saks Fifth Avenue made an unusual move to split its ecommerce business and physical stores into two separate companies.

The Super Bowl has always been a promotional pageantry for brands – but this year’s ads were unique in that they clearly reflected recent cultural shifts in the US, including streaming.

Paramount’s Q4 finances were bleak. To turn things around, the broadcaster is introducing new streaming bundles and price hikes.

The FTC’s only remaining Republican commissioner just resigned — and political polarization is putting the agency in a pickle.

Considering Roku decided to start manufacturing smart TVs in the middle of a looming recession, its Q4 results probably could have been worse.

The question “How do you define a data clean room?” no longer has a subjective answer.

While other ad platforms, including Google and Meta, saw spend declines, The Trade Desk beat the ad market again by growing 24% year over year in Q4.

When ENGINE Media Exchange and its parent company, Big Village, filed for bankruptcy last week, it came as a shock to many in the digital ad industry. But it probably shouldn’t have.

Third-party cookie deprecation in Chrome has been delayed so many times it’s become a punchline. But progress in the Android Privacy Sandbox is proceeding apace.

Although inflation affects everyone, the degree to which it impacts people is “very personal,” says Courtney Hilbert, senior director of analytics at Merkle. Understanding which customers are most negatively impacted by inflation (as opposed to moderately impacted or merely annoyed) should inform a brand’s communication strategy. By the fall of 2021, the question of how […]