IAB Tech Lab’s First Data Clean Room Standard Is Open For Public Comment
The question “How do you define a data clean room?” no longer has a subjective answer.
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Can AVOD Netflix Beat Ad-Free Out The Gate?; The End Of Instant Articles
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ARPU Kidding Me? Netflix released details about its ad-supported tier last week. One interesting tidbit dropped by Chief Operating Officer Greg Peters is that Netflix expects the $6.99-per-month, ad-supported plan to be “neutral to positive” in terms of average revenue per user, compared to […]