The United States advertising market is inching up to the quarter-trillion dollar mark. Total ad spend in the United States will reach $244 billion this year, a 6.2% bump from 2018, according to GroupM’s annual media forecast. That’s a very strong growth rate – the highest since 2000 – but it could also be the […]
Google’s Display and Video 360 demand-side platform is in a tough fight as offerings from Amazon and The Trade Desk equal or exceed Google’s usage rates, according to Advertiser Perceptions’ quarterly tracking report. The report surveys 314 media executives, split between brands and agencies, about their opinions of the major buying platforms. The report tracks […]
Amazon has become the indisputable number three digital ad platform, after Google and Facebook. But while the possibility of Amazon’s advertising business unseating the duopoly has been percolating, can it really surpass either Google or Facebook as an ad industry titan? The numbers are … discouraging, at least in the short term. Google is just […]
Google is officially getting out of the managed services business in the United States, the company said earlier this month. The company shared the news at its Google Marketing Partners summit, an event that caters to agencies, consultants and other service providers. Google has long offered managed services across Google Display & Video 360, Search […]
The Salesforce Marketing Cloud is crowning a new leader. Longtime Salesforce vet Adam Blitzer will take the CEO reins from Bob Stutz this month. But the business strategy will remain the same: customer data platform (CDP) all the way. Salesforce introduced its CDP service, called “Customer 360,” in June, and Blitzer colored in more detail […]
PayPal raised eyebrows and bank balances in the ecommerce marketing technology space on Wednesday when it announced its $4 billion acquisition of Honey Sciences Corporation. Honey operates a shopping tool people install in browsers and apps that scrapes the web for discounts. The deal, expected to close early next year, is a home run for […]
Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM). With the rise of header bidding, publishers needed a way to have multiple exchanges bid against each other in real time. Prebid launched in 2015 as an independent and […]
Google’s $3 billion acquisition of the DoubleClick ad server business in 2007 was a massive home run. But today, privacy regulations and changes to digital advertising have transformed Google’s ad tech unit. Google’s original vision for DoubleClick, to combine tech with automation, is still a recipe for scale, because it minimizes hands-on service, said Clint Tasset, […]
If Instagram permanently removes public likes – a test that went global Thursday – it will greatly impact the influencer marketing industry by forcing influencers to embrace more sophisticated marketing metrics. Marketers will push even harder to evaluate influencers based on clicks, view-through rates and swipe-up engagements with stories, said Daniel Schotland, chief operating officer […]
Amazon introduced a new way for its cloud customers to buy and use third-party data with the launch of the AWS Data Exchange on Thursday. There are about 90 data companies as launch partners, including PlaceIQ, Epsilon, Acxiom and Foursquare. Unlike data marketplaces such as those operated by The Trade Desk, Oracle or LiveRamp, the […]
Beginning in February, Google will no longer include contextual content categories – content identifiers such as “sports,” “news” or “weather” – in bid requests to ad buyers, the company said Thursday. Google cited privacy concerns as the reason for the change, since contextual categories exposed in a bid request can be appended to individual profiles, […]
The B2B marketing platform Octane11, the first company incubated by MathCapital, a venture fund backed by MediaMath CEO Joe Zawadzki and ad tech vet Eric Franchi, launched on Thursday. Dan Rosenberg, Octane11 founder and CEO, developed strong feelings about B2B mar tech vendors and where there were unmet needs in the market from his time […]
Nestlé has launched a team of media and tech experts to improve its programmatic supply and analytics. The new hybrid unit, called the Global Digital Media Center of Competencies (DCoC), consists of internal media talent and executives from Nestlé’s holding company vendors, WPP, Publicis, IPG and Dentsu. The team focuses on six core competencies: supply […]
Though new to advertising, the video app TikTok is learning from competitors’ mistakes to forge strong relationships with buyers and to build a clear sales pitch. Unlike Facebook, Instagram, YouTube and Snap, which focused on audience growth over advertising opportunities at first, TikTok understood early on how to successfully work with media buyers. Facebook and […]
Retail and ecommerce technology companies are forecasting a strong holiday shopping season, except for one problem: the late Thanksgiving this year means there’s one fewer week in the prime shopping period between Black Friday and Christmas. But does it matter if there are fewer days for shopping sprees this year? On the one hand, US […]
The Trade Desk brought in $164 million in Q3 revenue, up 38% from Q3 2018, according to its earnings report Thursday. The company’s profitability ticked down from $20.3 million to $19.4 million in the quarter because of large investments in areas like connected TV (CTV) that will maximize profitability over the long term, The Trade […]
San Francisco-based TV and video analytics company Samba TV cut a large portion of its workforce on Wednesday. Sources tell AdExchanger that the layoffs represent somewhere between 15% and 20% of the company, although more toward the lower end of that range. Samba confirmed the layoffs but declined to share how many people or what […]
Nielsen will split into two separate public companies, breaking apart its Watch media measurement and metrics business from Connect, which provides market share analytics and attribution in the CPG and retail category. The decision, announced during the company’s Q3 earnings report Thursday, comes after a yearlong strategic review, where Nielsen considered sales offers or other […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Sluis, senior editor at AdExchanger. It’s the first in a series of perspectives from AdExchanger’s editorial team. There’s a question in ad tech that’s been surprisingly difficult to get […]
Comscore named board member and former Rentrak CEO Bill Livek as its CEO, replacing interim chief Dale Fuller, the company announced Tuesday in its quarterly earnings report. Comscore earned $94.3 million in Q3, an 8% decline from the same period last year. Revenue was also down sequentially, after posting $96.9 million in Q2, which was […]
Over the last year and a half, Facebook has been embroiled in so many controversial issues, it’s hard to keep track: privacy problems, the spread of misinformation, election interference, improperly secured data, antitrust concerns and, most recently, Facebook’s policy on paid political advertising, which is rubbing nearly everyone, including some of Facebook’s own employees, the […]
Facebook’s controversy over its decision to allow politicians (but only politicians) to promote lies in ads has led to Twitter saying it would forbid political ads and Scott Galloway, a prescient tech industry analyst, predicting Facebook would ban political ads by Thanksgiving. Yet, if such a ban materialized, Democrats would feel the brunt of it. […]
Twitter will ban political advertising as of Nov. 22. CEO Jack Dorsey broke the news with a tweet storm on Wednesday, citing conflicts of interest that occur when politicians use targeted advertising to influence votes. Read it. “We believe political message reach should be earned, not bought,” he wrote. “A political message earns reach when […]
Megan Clarken, previously Nielsen’s chief commercial officer, will take over as Criteo CEO in November, the company said Wednesday. Clarken will continue Criteo’s transformation program, which began last year when founder JB Rudelle returned as chief executive in April 2018. Her 15 years at Nielsen have given her strong visibility and esteem in the ad […]
AT&T rolled out the red carpet for investors Tuesday in true Hollywood fashion – with a flashy event at Warner Bros. Studio in Burbank, California, to unveil its HBO Max streaming service. In a presentation resembling the upfronts, AT&T revealed that HBO Max will launch in the United States in May 2020 with 10,000 hours […]
This article is sponsored by the New York Interconnect. Attribution has long been the holy grail for TV advertising. Yet even without it, TV’s ability to reach audiences at scale and drive brand awareness has solidified it as one of the most powerful channels for advertisers. Advertising budgets continue to reinforce this value. In fact, […]
With Disney+, Apple TV+, HBO Max and Peacock all hitting the market between this November and April 2020, streaming services will spend big on marketing to attract subscribers and compete for share. In this new landscape, networks will have to reevaluate whether to accept tune-in ads from competitive streaming services. TV networks mentioned in this […]
Alphabet continued its long run of revenue growth, earning $40.5 billion in Q3, up from $33.7 billion in the same period last year. But its profitability dropped by almost a quarter to $7.1 billion as the company’s expenses increased, according to its quarterly report. The biggest cost center is headcount growth. The company has added […]
Advertising technology acquisitions are back in vogue. There were 86 ad tech deals during the first three quarters of 2019, almost double the M&A activity last year, according to a report published Monday by Results International Group, an investment advisory firm. Results International typically doesn’t break out ad tech for its overall marketing technology and […]
Amazon stock dropped after the company reported a profitability decline in its quarterly earnings report on Thursday, with net income dropping from $2.9 billion in Q3 2018 to $2.1 billion this year. Amazon’s profitability slowed in the previous quarter as well, following a strong growth streak going back almost two years. And again Amazon executives […]
