The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying. Why? The Trade Desk, rather than Google, is the one throwing its weight around for a change. As one of the originators of the Open RTB SupplyChain object spec, The Trade Desk has been gunning to […]
PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. PreciseTarget ingests audience and transaction data from more than 200 retail partners, primarily brick-and-mortar companies. It then anonymizes the data and packages audiences based on taste affiliations, like men who wear mid-priced vacation clothing or women who purchase expensive cosmetics. General taste […]
Prime Day has grown out of Amazon to become a general shopping holiday. Monday and Tuesday were the third ever two-day period with more than $2 billion in online shopping in the U.S., aside from the Thanksgiving holiday week, according to Adobe data. Only Memorial Day weekend this year and Labor Day 2018 had similar […]
Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape. Often, the same inventory is available from multiple sellers – from networks like NBC, Fox and ABC to the actual OTT platforms, like Roku, Samsung or Amazon. And networks and platforms offer different strengths and […]
There aren’t a lot of companies that can take a multibillion-dollar fine from the Federal Trade Commission in stride – and fewer still whose stock actually rises on the news. But that’s Facebook for you, whose stock went up 1.8% at the close of trading last week after reports that the FTC is planning a $5 […]
Amazon Publisher Services shot up in the rankings in the 2019 Advertiser Perceptions supply-side platform (SSP) report, emerging as a challenger to Google. The survey evaluated 18 exchanges via a poll of 155 sales and ops staffers from sites with at least 3 million monthly uniques. Amazon’s sell-side ad tech business rose from eighth last […]
Customer data platform (CDP) Amperity announced a $50 million investment round on Monday, bringing its total funding to almost $90 million. A cohort of large venture capital investors, including Tiger Global Management and Goldman Sachs, backed the new Amperity round. “What I think many industry observers see is the opportunity for a multi-billion dollar, blue […]
For decades, the global CMO role has been the pinnacle of the marketing career pyramid, because the largest brands, like Mars, Coca-Cola and Unilever, needed a single executive to oversee content and messaging across the portfolio. But the days of the global CMO may be nearing an end. Coca-Cola scrapped its global CMO role late […]
WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times in the business of network TV. Donna Speciale, president of ad sales, Dan Riess, EVP of Turner Ignite, and Frank Sgrizzi, EVP of portfolio sales and client partnerships, are leaving WarnerMedia one year after its […]
WPP said Friday it has sold a 60% majority stake in Kantar to Bain Capital in a deal that values the company at around $4 billion. Read the release. The news marks the end of a months-long bidding process that involved Apollo Global Management and Vista Partners. Bloomberg reported earlier in July that Bain had […]
Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take over PlaceIQ’s managed media business, including more than 20 employees. Zeta has its roots in CRM, but has taken big strides into media buying this year, taking over Visto’s managed […]
Jason Bigler, who has headed up Google’s sell-side business since April following Jonathan Bellack’s exit, wants publishers to know that Google Ad Manager isn’t going to be a black box anymore. Bigler will prioritize sharing more information with publishers about the Google Ad Manager team’s decision-making process. “With every change we make, we are providing […]
Updated 8:00 PM EST to reflect a statement from WarnerMedia CRO Gerhard Zeiler WarnerMedia’s president of ad sales, Donna Speciale, is leaving the company as part of a broader ad sales reorg. The Information first reported the development. Speciale, who has been president of Turner’s ad sales business for seven years, took on the role […]
LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline data. But now, LiveRamp must contend with rivals following the trail it blazed. LiveRamp executed a neat financial pirouette last year, when it re-listed on the stock exchange with a market cap of more than […]
The lowest priced ads don’t always deliver the best results – especially for digital branding campaigns – so ad buyers are re-calculating CPM to a quality CPM (qCPM). The qCPM only counts impressions that are viewable, with on-target delivery, optimal frequency and in brand-safe environments. By looking at performance factors beyond cost, ad buyers can […]
The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing program for data sellers. The effort to bring transparency to third-party data segments has “had a few lives” within the IAB, said Dennis Buchheim, the Tech Lab’s general manager. The longtime problem is that when […]
If you own a smart TV, chances are its integrated automated content recognition (ACR) technology tracks everything you watch. What started out as a niche technology tracking viewership in high-end smart TVs has spread to the masses: Forty-seven percent of the United States’ 120 million homes own smart TVs, up from 39% a year ago, […]
Ecommerce and direct-to-consumer (DTC) brands are flooding into television, and bring a new data-driven perspective to the old media channel. While legacy brands have pre-existing preferences for specific programs or media channels and for gross ratings points (GRPs), DTC startups are uniquely suited to bring digital tactics to TV advertising. “The result for legacy brands is […]
LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock deal worth $150 million. It’s a strong exit for Data Plus Math, which has raised $7.5 million over two rounds since 2016, and has about 20 employees. And the acquisition gives LiveRamp a strong foothold […]
McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and decision logic tech startup Dynamic Yield in March. Dynamic Yield’s technology has been integrated into the drive-thru experience at roughly 700 McDonald’s restaurants in North America so far with plans to roll out more and […]
Havas isn’t facing the same pressure to grow as other holding companies are. The privately-held agency network, owned by French media mogul Vincent Bolloré’s family empire, The Bolloré Group, isn’t subject to pressures of the stock market. “When you’re privately owned, you can focus on the long term,” said the elder Bolloré’s son, Havas CEO […]
At the Cannes Lions festival, media agencies made it clear that they’re embracing Ads Data Hub (ADH) – Google’s answer to privacy-safe attribution – despite the implications for independent measurement. ADH supplies a clean room environment in which agencies can continue to use their own modeling capabilities and data science within Google’s walled garden. Because […]
Salesforce has big plans for its recently released customer data platform (CDP), Customer 360. The world’s largest CRM and DMP provider is reimagining what enterprise customers need in their mar tech toolkit, Salesforce Marketing Cloud CEO Bob Stutz told AdExchanger at the company’s Connections conference in Chicago this week. Salesforce considers its CDP product to […]
Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s naming names. The suit, filed in early June in a San Francisco court, calls out Hydrane SAS, BidMotion, Taptica, YouAppi and AdAction Interactive for purchasing “nonexistent, nonviewable or fraudulent advertising.” Users who did see the […]
At Disney, no one messes with the Mouse. The brand is extremely protective of its reputation among consumers, one largely built on trust. At the same time, Disney is a data-driven publisher with an epic amount of O&O. There’s ABC, ESPN, Fox, Hulu, movies, hotel resorts, cruises, theme parks and everything else that formed the […]
Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney Digital Network. This year, Disney has a lot more to pitch, with its refined data strategy, audiences available across all of its different properties, theme parks included, the acquisitions of Fox assets like National Geographic […]
Industry insiders were largely puzzled when LinkedIn said it would buy cross-device linkage company Drawbridge in May. LinkedIn buried the announcement in a blog post, and the LinkedIn-Drawbridge synergies weren’t obvious, so it made sense to assume the purchase was either an acqui-hire or a fire sale. But, according to two AdExchanger sources, LinkedIn paid […]
If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out there. Oracle’s BlueKai DMP is a strong third, while Neustar and Lotame continue to chug along – but Salesforce and Adobe undoubtedly lead the pack, at least when it comes to how advertisers think about […]
This article is sponsored by Facebook. Creating a strong customer experience across all of the digital moments that matter is essential to prevent customers from dropping off. Few digital channels play a more pivotal role than Facebook and Instagram in funneling customers through this journey. According to one survey by Ipsos, nearly 75% of monthly […]
Salesforce officially threw its hat into the ring with the launch of a customer data platform (CDP) on Tuesday at its Connections conference in Chicago. Salesforce has been circling a CDP launch for the past year, since its $800 million acquisition of Datorama, a data integration service, and the launch of an internal identity graph […]
