Right Media Exchange On Real-Time Bidding; Display And Search Synergy from iCrossing; Ad Network Acquisitions; AdWords Self-Serve Video Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB at Yahoo!’s RightMedia Right Media’s Senior Manager of Professional Services, Pedro Ponce de Leon, announced on Thursday from the Right Media blog, that the Yahoo! exchange has real-time bidding and that “using Right Media’s predictive algorithms is the best path to take, as […]
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