The trial that will resolve the US Justice Department’s challenge to AT&T’s $85 billion proposed acquisition of Time Warner will begin on Wednesday. The case, the first major US media merger to go to trial in decades, will indicate how the government may oversee telco and media consolidation going forward. If successful, the DOJ’s challenge […]
The US Justice Department’s antitrust lawsuit against AT&T has thrown a wrench into the $108 billion planned merger between the telco and Time Warner. The complaint, filed late Monday, alleged the merger could “hinder [AT&T’s] rivals by forcing them to pay hundreds of millions of dollars more per year for Time Warner’s networks.” The filing […]
Addressable TV has earned a rep for being expensive and not all that scalable. But for early adopters like Conagra Brands, the channel does have its perks. Advertisers that invest in addressable TV alongside their larger broadcast buys view the format as a vessel for reducing waste by being able to more effectively zero in […]
Dish’s streaming TV service, Sling TV, which reportedly topped 1 million subscribers last fall, is now focused on monetizing its audience cross-platform. Connecting the pipes for programmatic monetization across Sling TV, Dish and Dish Anywhere didn’t happen overnight, but Adam Lowy, GM of advanced TV, said years of work are paying off. Dish has been “quietly […]
By Kelly Liyakasa, Sarah Sluis and Allison Schiff Update: AT&T has reached a deal to acquire Time Warner for $85.4 billion. The move gives the telco some seriously premium media assets, including HBO, Warner Bros., CNN, Turner Broadcasting and DC Comics. Yes, AT&T will own Batman. While the telco got a distribution outlet when it merged with DirecTV […]
AT&T, which completed a $49 billion merger with DirecTV last July, is relatively behind competitive carrier Verizon in acquiring (or building) an ad stack and monetizing its mobile data set. AT&T has been largely silent on the mobile data front following its shift away from building a mobile ad network in 2013 in order to prioritize […]
AT&T has officially entered the programmatic TV fray. The carrier on Thursday revealed the launch of a private marketplace called the Video Inventory Platform (“VIP” for short), which Jason Brown, AT&T AdWorks’ VP of national advertising sales, told AdExchanger was a “data-optimized TV and video planning tool.” The product will be generally available in Q3 […]
Unlike earned digital media, which is reinventing political campaigns, presidential candidates tend to view digital video as support for their flashy TV advertising. “The hope for digital, in my opinion,” said John Randall, VP of digital at the right-leaning agency CRAFT, “is that by 2020 we don’t even see a difference between TV and online or mobile video ads. But […]
AT&T’s plans to acquire satellite and pay TV provider DirecTV for an estimated sum of $49 billion, revealed Sunday, gives the carrier more reach – but it also could help the carrier scale its addressable TV initiatives. “AT&T and DirecTV combined will have a massive base of customers to market to, and that is a […]
Comcast will acquire video ad-serving platform FreeWheel, the companies confirmed Thursday. The development comes just weeks after the cable giant made public its intent to acquire Time Warner Cable for $42.5 billion. TechCrunch first reported the news, and Re/code confirmed Thursday it’s a done deal and pegged its value at approximately $360 million. That’s roughly in line with […]
