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»addressable advertising

Horizon Vet Adam Heimlich On His New Role At GALE Partners: Clients Are Hungry For Strategy And Activation

Adam Heimlich, the newly minted SVP of media at MDC digital agency GALE Partners, enjoys telling it like it is. “Traditional agencies blew it in digital and there’s a big market gap there – a lot of money at stake,” said Heimlich, who left Horizon Media in June after nearly five years at the agency, where… Continue reading »

by Allison Schiff // July 31st, 2018 //
»
Does AT&T Have What It Takes To Be The Next Telco With Serious Ad Tech Chops?

AT&T just hired an ad platform whiz kid to take charge of its new TV and video ad business – but that’s the easy part. On Friday, AT&T revealed that Brian Lesser, GroupM’s CEO of North America, will helm a new business unit so the telco can attempt to realize the potential of its vast deterministic… Continue reading »

by Allison Schiff // August 4th, 2017 //
»
Will An AT&T-DirecTV Merger Provide Scale For Addressable TV Advertising?

AT&T’s plans to acquire satellite and pay TV provider DirecTV for an estimated sum of $49 billion, revealed Sunday, gives the carrier more reach – but it also could help the carrier scale its addressable TV initiatives. “AT&T and DirecTV combined will have a massive base of customers to market to, and that is a… Continue reading »

by Kelly Liyakasa // May 19th, 2014 //
»
 

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