Ad revenue was down year over year for Donald Trump’s favorite communication channel. Twitter’s ad revenue for Q4 slumped to $638 million from $641 million in 2015, although ad revenue was up from $616 million in the third quarter. A year-on-year ad revenue loss is a major problem, considering mobile advertising revenue comprises 89% of […]
A new Snapchat campaign from 20th Century Fox for “X-Men: Apocalypse” will drive awareness and ticket sales for the movie’s Friday premier. Snapchat has run plenty of branding-oriented campaigns, but this new effort is one of very few forays that include a direct-response component (in the form of a Fandango e-commerce call to action), a […]
Advertisers are embracing Instagram, with its video and direct-response potential gaining particular interest, according to a new report from social advertising and content marketing firm Brand Networks. CPG, fashion and retail advertisers in particular have been quick to embrace Instagram, which proved to be a significant player over the 2015 holiday season. The study examined more […]
Twitter has a DM for brands: We care about DR. “We highly prize the ability to drive ROI,” said Richard Alfonsi, Twitter’s VP of global online sales. So do most of Twitter’s competitors, with Pinterest, Instagram, Google and Facebook all at various stages of buy button rollout. It makes sense. Social platforms are starting to […]
One sign pointing to the maturation of programmatic ad buying tech is the growth of brand messaging. Whereas just last year, ads bought programmatically were 100% direct-response due to retargeting capabilities, the splits now are around 20/80, said Andrew Casale, VP of strategy at supply-side ad tech provider Casale Media. “We speculate that marketer offerings […]
Chad Little is on to his fourth act in the digital ad space with a company he launched this fall called adhesive. Online advertising has always been about stickiness, and with adhesive, Little is working on solving the problems with display and direct response advertising he began addressing with his last company FetchBack. That company […]
Adgregate Markets announced a new partnership with rich media advertising provider, PointRoll, which will embed Adgregate’s Shop Ads e-commerce technology within PointRoll ads. Read the release. Adgregate Markets CEO Henry Wong discussed the partnership and its attribution capabilities. How does the integration work of Adgregate Markets technology into PointRoll technology? Adgregate’s suite of APIs and […]
UK’s Telegraph is reporting that traditional media agency Aegis is being forced to reveal discounts for TV and newspaper ads it bought on behalf of yogurt company Danone in Germany. And you thought they only ate schnitzel in Germany. So why should you care? Well, if you’re anybody except a vendor caught in a negotiation […]
Nay-sayers: ready to admit that online display advertising is not dead – it’s just getting started? In its latest Q1 earnings report, Valueclick sheds light on the growing opportunity in display as display ad revenues increased from the prior year according to PaidContent after VLCK’s earnings conference call: “Display beat expectations, gaining 2 percent to […]
