Paul Edmondson is CEO of YieldBuild, a yield optimization company. AdExchanger.com: Please describe the momentum you’re seeing at YieldBuild. For example, how many participating publishers are a part of your optimization offering these days? We’re really happy with our growing publisher base. While we want to respect our publishers’ privacy, we can say that we […]
Here’s today’s AdExchanger.com news round-up… Networking and Behaving This Week Hello Left Coast! More conferences this week for digital advertising enthusiasts as OMMA Ad Nets is in Los Angeles on Tuesday and OMMA Behavioral is in San Francisco on Thursday. The Right Media blog pipes up for the West Coast, “Most of the conferences tend […]
Chris Hulse is CEO of Inflection Point Media, a business-to-business ad network. Any current trends that you can share in Inflection Point Media‘s B2B ad network business – strengths, weaknesses? And, have publisher CPMs cratered like they have in the B2C world? Inflection Point Media’s complete focus on the SMB market has been our strength. […]
A new Comscore study sponsored by the OPA promotes the use of ad exchanges. No, we’re not joking. Of course, we’re pretty sure that wasn’t the OPA’s intention, but the new study says that display advertising drives interaction and conversion for brand campaigns. Thank you, OPA. Clearly, the OPA wants to promote the use of […]
At Digiday Target yesterday, it was all about, well, targeting – and harnessing data to drive consumers, conversions and awareness. Audience targeting and addressable media are the new standards/industry buzzwords. Underscoring the targeting opportunity were members of the “The Elephant in The Room: Who IS The Target?” panel which included Jim Keyt of Unilever, Darren […]
Yes, it’s that time again. More ad exchange-related news! Kevin Lee sings the praises of search retargeting on ClickZ and encourages everyone to take advantage of Yahoo!’s offering. We could not agree more that this type of retargeting hold great promise as a killer behavioral targeting solution – especially if Google can unleash its enormous […]
Elizabeth Blair is CEO of Brand.net. AdExchanger.com: Can you give us a sense of business momentum currently at Brand.net? Any surprises? EB: We’ve been trafficking campaigns for 12 months. Our target market is the Ad Age 100 and to date we’re right on target, with the majority of our revenue coming from that group. On […]
it’s time for more ad exchange-related news! Frank Lee posted a good summary from a recent search roundtable discussion at MediaPost’s Search Insider Summit. Panelists included Craig Danuloff, ClickEquations’ President, and Matt Greitzer, VP, Search Marketing, Razorfish. “Display: consensus is that search and display are handled by different teams/agencies because with display who you know […]
Omar Tawakol is CEO of BlueKai, an online advertising data exchange. AdExchanger.com: Can you provide insight on recent momentum at BlueKai? Any observations due to the recent economic slump? OT: We are seeing some very positive growth trends at BlueKai. The numbers of data buyers and the average spend per buyer in the system is […]
Rajeev Goel is CEO of PubMatic. AdExchanger.com: What will demand‐side optimization provide for the advertiser/agency? Can you quantify performance improvements an advertiser might see in comparison to futures or reserved bidding/buying? Real time demand‐side optimization will provide advertisers and agencies with the ability to better target individual web users with the most relevant and timely […]
