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»yield

What Makes Premium... Premium?

The word "premium" is bandied about the advertising industry to - at a minimum - add a glow to digital ad inventory.  But, what does "premium" mean? AdExchanger reached out to executives in the online ad tech ecosystem for their thoughts on the following question: "What makes 'premium' premium?  Please share your top three attributes of... Continue reading »
by John Ebbert // February 27th, 2013 //
»
DiJiPOP Driving Yield In The Digital Shelf Space Says CEO Kim

Ji Kim is Founder & CEO of DiJiPOP, a digital shopper marketing company. AdExchanger.com: What problem is DiJiPOP solving?  And, please define "digital shelf space." JK:We help retailers and brands better merchandise and increase sales by applying in-store shopper marketing practices to their online and mobile stores- where consumer go first when they start shopping.... Continue reading »
by AdExchanger // March 17th, 2011 //
»
Cars.com Yield Exec Wright On Rate Card Enforcement, Data Strategy, More

Jay Wright is Yield Management Group Leader at Cars.com. Wright recently discussed his views on today's yield optimization opportunity for publishers with AdExchanger.com. AdExchanger.com: Please discuss your responsibilities. And, what does the yield management team look like at Cars.com? JW: My team is responsible for inventory forecasting, rate card design, pricing management and revenue analysis.... Continue reading »
by AdExchanger // February 16th, 2011 //
»
Improve Digital Driving Publisher Yield In Ad Network Saturated European Market

Janneke Niessen is CEO of Improve Digital, a publisher yield optimization firm based in the United Kingdom. AdExchanger.com: How did Improve Digital begin? Publishers are facing a shift in the online advertising ecosystem where performance campaigns, ad networks and exchanges are playing a more and more dominant role. In 2007, over 40 percent of the... Continue reading »
by AdExchanger // October 2nd, 2009 //
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Ad Exchange Links for Friday, May 29

Yes, it's that time again. More ad exchange-related news! Kevin Lee sings the praises of search retargeting on ClickZ and encourages everyone to take advantage of Yahoo!'s offering. We could not agree more that this type of retargeting hold great promise as a killer behavioral targeting solution - especially if Google can unleash its enormous... Continue reading »
by AdExchanger // May 29th, 2009 //
»

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