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»brand.net

Partners Drive Video RTB Growth At SpotXchange, Headcount and Bid Volume Spike

Over the last year, video ad marketplace SpotXchange has increased real-time bidding to roughly one-third of its inventory, up from 5% in 2011. This year, SpotXchange CEO Mike Shehan says nearly half its inventory is expected to be traded programmatically. While Shehan won't offer specific dollar amounts, the company says that its video RTB marketplace generated... Continue reading »
by David Kaplan // February 6th, 2013 //
»
Brand.net Acquisition To Help Brands Speak Locally Says Valassis CTO Parkinson

Last Thursday, media and marketing company Valassis announced the acquisition of online ad network Brand.net. Terms were not announced but the acquisition was believed to be under $50 million. Valassis said in a release that the deal "enhanced" its digital display offering and will become part of the Valassis Audience Network - a "network of... Continue reading »
by AdExchanger // June 25th, 2012 //
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Jeff Crowe Of Norwest Venture Partners On The Digital Media Buying Space

Jeff Crowe is Managing Partner of Norwest Venture Partners. AdExchanger.com: With investments in Brand.net and Turn, obviously Norwest Venture Partners (NVP) appears bullish on the digital media buying space. What drove NVP to invest in each of these companies? JC: Overall, we have been bullish on the digital advertising space for several years and continue... Continue reading »
by AdExchanger // November 18th, 2009 //
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Hiring Frenzy - PubMatic and Brand.net; Spanfeller Publisher Manifesto; Eyeblaster Dwell Time Ad Study

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. PubMatic Hires Peter Kafka of All Things D reports that Andrew Rutledge, who had been in charge of publisher sales for DoubleClick for the past year, has moved to yield optimizer, PubMatic, and assumed a similar role. (Read the release.) Josh Wetzel from eBay... Continue reading »
by AdExchanger // August 25th, 2009 //
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Brand.net Getting Traction With CPG Clients Says CEO Elizabeth Blair

Elizabeth Blair is CEO of Brand.net. AdExchanger.com: Can you give us a sense of business momentum currently at Brand.net? Any surprises? EB: We've been trafficking campaigns for 12 months. Our target market is the Ad Age 100 and to date we're right on target, with the majority of our revenue coming from that group. On... Continue reading »
by AdExchanger // May 18th, 2009 //
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