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»advertising agencies

Ad Agency Holding Companies Celebrate Return Of Ad Revenue And Regained Confidence

A year ago, all the major ad agency holding companies were digging themselves out of a deep hole, as investors hedged their bets on the return of ad budgets and even the survival of traditional agencies. Fast forward one year – and what a difference that year has made. Omnicom lost more than a third... Continue reading »
by James Hercher // July 21st, 2021 //
»
Don't Just Think Digitally, Act Digitally

"Ad Agents" is a new column written by the agency-side of the digital media community. Greg Hills is platform analyst of media trading agency, Varick Media Management. Digital media has caused huge shifts in the advertising industry, including the rise of the Digital-Driven Media Agency --- media shops that have identified digital media as the... Continue reading »
by Ad Traders // November 3rd, 2009 //
»
BlueKai Data Exchange Buyers Doubling Every Quarter Says CEO Tawakol

Omar Tawakol is CEO of BlueKai, an online advertising data exchange. AdExchanger.com: Can you provide insight on recent momentum at BlueKai? Any observations due to the recent economic slump? OT: We are seeing some very positive growth trends at BlueKai. The numbers of data buyers and the average spend per buyer in the system is... Continue reading »
by AdExchanger // May 14th, 2009 //
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