Publishers

Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.

Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.

Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.

From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry of ad tech deals this month. And they have one thing in common: AI.

Concrete findings on how effective QR codes are at driving ad interactions are now available, and some industry best practices are emerging.

Transaction IDs can benefit the ecosystem, but not if they result in information asymmetry. Solutions need to be found that reduce bad duplication but do not reduce bid density.

SSPs aren’t thrilled by TTD characterizing them as “resellers”; Amazon DSP just announced a new partnership to sell Netflix inventory; and pharma brands will be subject to stricter regulations, per the FDA.

AI marketing company Cognitiv updated its contextual targeting tool, ContextGPT, to provide brands with more relevant and nuanced content.

As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.

GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.

Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.

Brands don’t feel secure enough to lock in huge CTV deals outside of live sports. So what happens to all of that nonsports content spread out across streaming channels?

Google’s penalties were pretty lenient; brand crossovers may have gone too far; and why so many ad tech leaders are founding startups.

Comscore’s new AI-based initiative allows data providers to convert ID-based datasets into ID-free audience segments, helping advertisers target audiences with improved accuracy and privacy.

Pause ads are going programmatic, as connected TV ad buying becomes more automated. Plus: how publishers are proposing to be compensated by AI companies – and the odds that they’ll receive what they are asking for.

Dentsu might sell its overseas business; a Prebid update worries the buy side; and Washington State imposes a new ad tax.

Publishers like News Corp are walking a fine line—suing AI companies for scraping their work while cutting multimillion‑dollar licensing deals with others.

Amazon gets a taste of its own AI medicine; LinkedIn continues its pivot to video; and YouTube and Fox are on a fight.

IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”

Web publishers are seeing revenue and traffic evaporate thanks to AI searches; LG Ads is finally preparing to go public; and women’s dating safety app Tea has some shady marketing practices.

Programmatic OOH and video ad platform Adomni wants to make DOOH approachable to more small and local businesses by simplifying the process and lowering the cost.

Native advertising has been around for a long time. But creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems have to compose it on the fly, says Priti Ohri, CEO and co-founder of startup Advertible, which describes itself as “native-as-a-service.”

Walmart Connect’s deal with The Trade Desk isn’t so exclusive anymore; Amazon is competing with everyone except publishers; and Meta’s chatbots don’t exactly inspire confidence in the company’s ability to deliver effective AI tools.

Protected by Mediaocean, Mediaocean’s ad verification division, is partnering with the Internet Watch Foundation to crack down on CSAM and ensure children’s online safety.

Human-made content will remain the most important source of information for consumers online. And our appreciation for human expression will only grow as we experience derivative outputs created by AI models.

Some accuse The Trade Desk of becoming a walled garden; short form video clips are the only way to go viral; and a new startup touts “micro-dramas.”

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting.

Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here’s how it’s pivoting in response to stiffer affiliate marketing competition and zero-click AI search.

New social media content moderation policies will enable connections with audiences that reflect a broader range of perspectives, expand inventory, and provide opportunities for contextual alignment.

In today’s digital advertising landscape, speed, scale and sophistication have become both a promise and a problem. Innovation has accelerated – but so too has fragmentation. Marketers are expected to drive performance across an ever-expanding universe of platforms, formats and data streams – often without the clarity or confidence they need to succeed.