Amir Nathoo is CEO of WebMynd, an advertising technology company. AdExchanger.com: Where did the idea come for WebMynd? My co-founder, James, and I were intrigued by the power that browser apps on Firefox provided, and wanted to see how we could use them to make navigation simpler. We built several little apps and users loved […]
Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. Fitch discussed recent trends he’s seeing on the publisher side. AdExchanger.com: What’s the pitch on games advertising for advertisers? Seems tough – considering people just want to play their games and not look at ads. Actually it’s quite the opposite. Our users […]
Peer39 and AdMeld announced an agreement which will allow AdMeld to “analyze every optimized impression against Peer39’s proprietary semantic data sets” to the benefit of AdMeld publishers and demand partners (ad networks, exchanges and DSPs) according to a release. Read it. Peer39 President and Founder Amiad Solomon discussed the implications of the deal. AdExchanger.com: It […]
Richard Jalichandra is President & CEO of Technorati, a social media search site and owners of Technorati Media, an ad network. AdExchanger.com: Can you take us through some of the pivots that Technorati has gone through and where it is today? RJ: Our evolution from a single site into a network serving billions of ads […]
blip.tv, an online video broadcasting company, just announced a $10.1 million round of funding led by Canaan Partners and existing investors Bain Capital Ventures. Read the release. Mike Hudack, CEO and co-founder of blip.tv, discussed the new funding and upcoming plans. AdExchanger.com: What can you share regarding the funding environment today? There’s less irrational exuberance […]
Yahoo! officially opened up the pocketbook in an impressive way by acquiring Associated Content and getting its own content generating machine. Startups looking to be acquired should be jumping for joy as CEO Carol Bartz addresses her company’s content future in competition with companies like Demand Media and AOL’s Seed. There is also an important […]
Nick Wilson, CTO, Break Media, a network of properties targeting young men. AdExchanger.com What problem is Break Media solving for advertisers today? NW: We offer clients the ability to reach a targeted audience of young men by producing, promoting, and distributing clients’ original videos and branded content across the Break Media Network of sites. Additionally, we […]
Matt Shanahan, SVP of Strategy for Scout Analytics, a behavioral analytics platform for publishers. AdExchanger.com: What problem is Scout Analytics looking to solve? Scout Analytics helps publishers price, negotiate and deliver on ad campaigns by addressing three challenges: segmentation, accuracy, and prediction. A publisher that has deeper segmentation can create customizable packages and perform price […]
Roy de Souza is CEO of ZEDO, an advertising technology company. AdExchanger.com: One of the complaints about ad serving in general is the lack of innovation over the years. What’s your view? RS: You are right – ad serving did lack innovation for many years. However ZEDO has heard the demands of publishers’, and is […]
Publisher yield optimization company, PubMatic, announced a $7.5 million Series C investment round led by existing investor Helion Venture Partners. Read the release. CEO Rajeev Goel discussed the funding and plans for the company. AdExchanger.com: Can you talk a bit more about how your platform will manage both direct and non-guaranteed inventory? Why the move […]
The Rubicon Project announced that it will be launching real-time bidding functionality to a limited group of demand-side partners in addition to providing controls to Rubicon Project publishers. Read the release. Rubicon Project’s VP of Marketing Kara Weber discussed the news and its implications. AdExchanger.com: When will the beta begin with your demand-side partners and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling And Exchanges Mediaweek’s Mike Shields says that several financial website publishers – such as Bloomberg, TheStreet.com and WSJ.com – dispute ad network InterCLICK’s assertions that it can re-sell their inventory. interCLICK president, Michael Katz, told Shields that his company had done nothing wrong […]
Doug Burke is General Manager of FatTail, an online advertising technology company. AdExhchanger.com: How did FatTail begin? DB: FatTail formed in 2001 to apply the tools and technologies of financial trading systems to the data rich world of online advertising. The founding team, which continues to lead the market’s innovations, had extensive experience in advanced […]
Jeff Wood is CEO of aiMatch, a publisher selling solution for direct and unsold inventory. AdExchanger.com: Looking back at your aQuantive/Accipiter experiences, what key learnings will you bring forward to aiMatch? JW: First, our greatest achievements in our past experience(s) came from being laser-focused on providing value to our customers. We have to continue to […]
Jonathan Mendez is the founder of Yieldbot, a publisher-side analytics and targeting platform. AdExchanger.com: What problem is Yieldbot solving? JM: The market problem as I’ve blogged about is the delta between the true value of publisher’s digital media and the return they get from it. It is an inequitable and unsustainable allocation of media dollars. […]
AudienceScience announced that media companies Hearst, Discovery, Scripps, and BBC Worldwide among others are using its publisher platform. Hearst notes that it is using the platform in order to enable audience segmentation for direct sales. Read the release. AudienceScience CEO Jeff Hirsch discussed the publisher platform, its features and positioning for the client. Please discuss […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Alanna Clark is Director of Business Development at AdMeld, a publisher yield optimization company. Three-day weekends, holiday seasons, a plethora of Q1 inventory. These are all normal signals and events throughout the course of our year but also triggers for more […]
24/7 Real Media announced an upgrade to its publisher ad serving solution, Open AdStream this week. Read the release. Nicolle Pangis, VP, Product Management Global Media and Technology for 24/7 Real Media, reviewed Open AdStream and its place in the publisher platform market. AdExchanger.com: How is 24/7 and Open AdStream addressing the need for publishers […]
Argo Digital Solutions recently released rev. 2 of its rVue platform which enables the buying and selling of digital-out-of-home media through rVue’s exchange. Argo Digital Solutions’ Jason Kates discussed the rVue 2.0 and the digital-out-of-home market. AdExchanger.com: Since you last spoke with AdExchanger.com, you’ve come out with a new rev of rVue, your digital-out-of-home exchange. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Please Be $100 Mil Or Less The Business Insider’s Nicholas Carlson reports that AOL divulged how much it can pay for any company in the ad tech space, or any other space for that matter, during the recent Credit Suisse conference in Florida. AOL […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tom Shields is CEO of Yieldex, a publisher yield optimization company. Let me be the first to introduce you to the hot new TLA (three-letter acronym) for 2010: RTS. 2009 brought you RTB done by DSPs. On the other side, we’ve […]
Rogier van den Heuvel is VP, Worldwide Sales, of messaging service and Amsterdam-based, eBuddy. AdExchanger.com: What’s the startup culture like in Europe – even Amsterdam, specifically? Are there hotspots? (i.e. like Silicon Valley in California) Is creating interest with venture capital firms a challenge? There is a thriving start up culture in Europe including tech, […]
Click Forensics announced the “beta version of its display ad verification platform which it says “Protects Against Impression Inflation and Fraud.” Read the release. AdExchanger.com spoke to Click Forensics CEO Paul Pellman about the news. AdExchanger.com: Please define what you mean by “impression inflation.” How pervasive is this issue and how do fraudsters pull it […]
Yahoo! says that in AdExchanger.com’s news round-up earlier today, there was a clear misinterpretation of the comment by Yahoo! VP Ramsey McGrory at yesterday’s IAB meeting regarding concerns publishers should have about RTB. McGrory tells AdExchanger.com that his point “was that the lost bid data that comes when an auction is broadcast to bidders and […]
Hooked Media Group announced in a release that it has launched Yoo-Me, “a premium gaming technology platform” that it hopes will create a compelling, publisher monetization solution given the influence of social media today. Prita Uppal, CEO of Hooked Media Group, discussed the announcement with AdExchanger.com. AdExchanger.com: What is broken with the publishing model which […]
Demand-side platform CPM Advisors announced that it would be leveraging the technology infrastructure of publisher optimizer, Mediageeks. Read the release. AdExchanger.com discussed the announcement with CPM Advisors CEO Rob Leathern and MediaGeeks GM Jacob LeWinter. AdExchanger.com: It’s interesting that a demand-side tech company is partnering with a publisher-side technology company – and beyond just buying […]
Aiming to solve the needs of the supply-side, and cutting the existing yield optimizers out of the game, Google says that it has “re-written DFP” (Susan Wojcicki’s words at this week’s IAB event) and believes it is offering more reasons than ever to park large publisher inventory with… warning acronym change… was: DART For Publishers… […]
Today, PubMatic announced that it is offering a next rev in its publisher-side yield optimization platform which notably includes “guaranteed inventory yield management” and possibly puts it into competition with Yieldex, which has been working the direct sales optimization side for publishers for a while now. See the release. AdExchanger.com spoke to PubMatic’s CEO Rajeev […]
AdExchanger.com discussed TagMan‘s new funding announcement (See release.) and recent momentum with Jonathan Baron, co-founder and general manager of Tagman. AdExchanger.com: What attributes did you look for in a funding partner? How have you found the funding climate? JB: We sought partners that had an understanding of the online ad marketplace such that they could […]
Apple’s WebKit crackdown appears to extend well beyond The Trade Desk, putting hundreds of ad tech, data and identity vendors on a mysterious, dynamically updated block list.
Zoom has 99% unaided brand awareness, which sounds great on paper. But there’s a catch: Most people still think it’s just a video-call app.
Agencies are differentiating their tech stacks by building custom agentic AI tools for their clients. And they’re rethinking owning those AI tools – particularly since licensing them creates new revenue streams.
Agencies and marketers discussed the future of AI governance at AdExchanger’s Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance.
The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27. Apple has been investigating the issue since last week.
The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. But what if that’s … not true?
