Lotame announced on Wednesday that it has launched a self-serve audience data management platform (DMP) called “Crowd Control (which) enables web publishers to create custom audiences, to directly license anonymous audience data for use in interest-based advertising, and to protect the privacy of their site visitors.” Also, Lotame announced that American Greetings Interactive will use […]
In a press release, publisher-side yield optimizer AdMeld announced that it has hired Time Inc. executive Jason Kelly as its Chief Media Officer. Read more. Kelly discussed the new role and his view on the digital advertising space. AdExchanger.com: How has your previous experience – such as your executive role at Time Inc. – prepared you […]
Walker Jacobs was recently promoted to executive vice president of Turner/ SI Digital Ad Sales. Read the release. Jacobs, who was previously svp of Turner Sports and Entertainment Digital division, has been, and remains, an outspoken critic on the use of ad networks by large publishers. AdExchanger.com: Looking over the past 12 months, what has […]
Julie Schoenfeld is CEO of Perfect Market, a publisher-side technology company. AdExchanger.com: With “Perfect Market,” the allusion to financial markets is hard to ignore. Is there a connection? JS: Perfect Market is kind of a “good luck” domain for Idealab. It was the original name and domain for two of Idealab’s success stories. In addition […]
Tom Chavez is Founder of Krux Digital. AdExchanger.com: How is this platform addressing data leakage (see Chavez recent opinion piece) unlike other publisher-side platforms? TC: We believe that publishers need to solve the data protection problem before they plunge into data management and monetization. Obviously data leakage and data collection have been getting a lot […]
Recently, ValueClick bought financial information site, Investopedia, from Forbes for $42 million in cash. Read the release. The Jordan, Edmiston Group’s (JEGI) Co-President Tolman Geffs, which helped facilitate Forbes’ sale of Investopedia to ValueClick, discussed the trandsacation as well as overall mergers and acquisitions trends in the media space. AdExchanger.com: Can you discuss a little […]
VisualDNA announced a new product it just launched with the Mirror Newspaper Group (see it) in the UK. The company calls it a “new publisher product that effectively provides them with a form of DSP (demand-side platform) for their entire audience.” CEO Alex Willcock of Imagini Holdings Limited, an advertising technology company and makers of […]
Tom Chavez is an entrepreneur, technologist, musician, and family man residing in San Francisco. He was the founder and CEO of Rapt Inc., and following the acquisition of Rapt by Microsoft, he served as General Manager of Microsoft Advertising’s Online Publisher Business Group. I have received an overwhelming amount of feedback from my last missive. I […]
Amir Nathoo is CEO of WebMynd, an advertising technology company. AdExchanger.com: Where did the idea come for WebMynd? My co-founder, James, and I were intrigued by the power that browser apps on Firefox provided, and wanted to see how we could use them to make navigation simpler. We built several little apps and users loved […]
Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. Fitch discussed recent trends he’s seeing on the publisher side. AdExchanger.com: What’s the pitch on games advertising for advertisers? Seems tough – considering people just want to play their games and not look at ads. Actually it’s quite the opposite. Our users […]
Peer39 and AdMeld announced an agreement which will allow AdMeld to “analyze every optimized impression against Peer39’s proprietary semantic data sets” to the benefit of AdMeld publishers and demand partners (ad networks, exchanges and DSPs) according to a release. Read it. Peer39 President and Founder Amiad Solomon discussed the implications of the deal. AdExchanger.com: It […]
Richard Jalichandra is President & CEO of Technorati, a social media search site and owners of Technorati Media, an ad network. AdExchanger.com: Can you take us through some of the pivots that Technorati has gone through and where it is today? RJ: Our evolution from a single site into a network serving billions of ads […]
blip.tv, an online video broadcasting company, just announced a $10.1 million round of funding led by Canaan Partners and existing investors Bain Capital Ventures. Read the release. Mike Hudack, CEO and co-founder of blip.tv, discussed the new funding and upcoming plans. AdExchanger.com: What can you share regarding the funding environment today? There’s less irrational exuberance […]
Yahoo! officially opened up the pocketbook in an impressive way by acquiring Associated Content and getting its own content generating machine. Startups looking to be acquired should be jumping for joy as CEO Carol Bartz addresses her company’s content future in competition with companies like Demand Media and AOL’s Seed. There is also an important […]
Nick Wilson, CTO, Break Media, a network of properties targeting young men. AdExchanger.com What problem is Break Media solving for advertisers today? NW: We offer clients the ability to reach a targeted audience of young men by producing, promoting, and distributing clients’ original videos and branded content across the Break Media Network of sites. Additionally, we […]
Matt Shanahan, SVP of Strategy for Scout Analytics, a behavioral analytics platform for publishers. AdExchanger.com: What problem is Scout Analytics looking to solve? Scout Analytics helps publishers price, negotiate and deliver on ad campaigns by addressing three challenges: segmentation, accuracy, and prediction. A publisher that has deeper segmentation can create customizable packages and perform price […]
Roy de Souza is CEO of ZEDO, an advertising technology company. AdExchanger.com: One of the complaints about ad serving in general is the lack of innovation over the years. What’s your view? RS: You are right – ad serving did lack innovation for many years. However ZEDO has heard the demands of publishers’, and is […]
Publisher yield optimization company, PubMatic, announced a $7.5 million Series C investment round led by existing investor Helion Venture Partners. Read the release. CEO Rajeev Goel discussed the funding and plans for the company. AdExchanger.com: Can you talk a bit more about how your platform will manage both direct and non-guaranteed inventory? Why the move […]
The Rubicon Project announced that it will be launching real-time bidding functionality to a limited group of demand-side partners in addition to providing controls to Rubicon Project publishers. Read the release. Rubicon Project’s VP of Marketing Kara Weber discussed the news and its implications. AdExchanger.com: When will the beta begin with your demand-side partners and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling And Exchanges Mediaweek’s Mike Shields says that several financial website publishers – such as Bloomberg, TheStreet.com and WSJ.com – dispute ad network InterCLICK’s assertions that it can re-sell their inventory. interCLICK president, Michael Katz, told Shields that his company had done nothing wrong […]
Doug Burke is General Manager of FatTail, an online advertising technology company. AdExhchanger.com: How did FatTail begin? DB: FatTail formed in 2001 to apply the tools and technologies of financial trading systems to the data rich world of online advertising. The founding team, which continues to lead the market’s innovations, had extensive experience in advanced […]
Jeff Wood is CEO of aiMatch, a publisher selling solution for direct and unsold inventory. AdExchanger.com: Looking back at your aQuantive/Accipiter experiences, what key learnings will you bring forward to aiMatch? JW: First, our greatest achievements in our past experience(s) came from being laser-focused on providing value to our customers. We have to continue to […]
Jonathan Mendez is the founder of Yieldbot, a publisher-side analytics and targeting platform. AdExchanger.com: What problem is Yieldbot solving? JM: The market problem as I’ve blogged about is the delta between the true value of publisher’s digital media and the return they get from it. It is an inequitable and unsustainable allocation of media dollars. […]
AudienceScience announced that media companies Hearst, Discovery, Scripps, and BBC Worldwide among others are using its publisher platform. Hearst notes that it is using the platform in order to enable audience segmentation for direct sales. Read the release. AudienceScience CEO Jeff Hirsch discussed the publisher platform, its features and positioning for the client. Please discuss […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Alanna Clark is Director of Business Development at AdMeld, a publisher yield optimization company. Three-day weekends, holiday seasons, a plethora of Q1 inventory. These are all normal signals and events throughout the course of our year but also triggers for more […]
24/7 Real Media announced an upgrade to its publisher ad serving solution, Open AdStream this week. Read the release. Nicolle Pangis, VP, Product Management Global Media and Technology for 24/7 Real Media, reviewed Open AdStream and its place in the publisher platform market. AdExchanger.com: How is 24/7 and Open AdStream addressing the need for publishers […]
Argo Digital Solutions recently released rev. 2 of its rVue platform which enables the buying and selling of digital-out-of-home media through rVue’s exchange. Argo Digital Solutions’ Jason Kates discussed the rVue 2.0 and the digital-out-of-home market. AdExchanger.com: Since you last spoke with AdExchanger.com, you’ve come out with a new rev of rVue, your digital-out-of-home exchange. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Please Be $100 Mil Or Less The Business Insider’s Nicholas Carlson reports that AOL divulged how much it can pay for any company in the ad tech space, or any other space for that matter, during the recent Credit Suisse conference in Florida. AOL […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tom Shields is CEO of Yieldex, a publisher yield optimization company. Let me be the first to introduce you to the hot new TLA (three-letter acronym) for 2010: RTS. 2009 brought you RTB done by DSPs. On the other side, we’ve […]
CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user acquisition.
The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.
It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.
To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.
How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.
Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.
