Publishers

After years of courting the demand side with all sorts of tools aimed at marketers, small businesses and media buyers, Google is paying a little more attention to its publisher partners on the supply side. The latest offering is Audience Extension from DoubleClick For Publishers and was announced by Google’s Neal Mohan at yesterday’s Ad […]

As 95-year-old business magazines go, Forbes is hardly looking its age. It’s helped that the title’s digital content and ad operations have been through a number of reinventions the past few years. The most recent changes have been on the digital content side. Last summer, the company revamped Forbes.com with an eye toward reducing content […]

Traditional media companies like Condé Nast are learning to fit programmatic buying into their ad sales strategies. We spoke with Josh Stinchcomb, VP of corporate partnerships for Condé Nast about the company’s recent investment in cloud-based ad platform provider Flite and how the publisher of 18 magazines, 4 business-to-business titles, 27 websites, and more than […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Ozen, cofounder of Vistar Media.  Here’s a trivia question: When and where was the first ever display ad? Some of you will answer 1994 on Hotwired.com.  That AT&T […]

By all accounts, real-time bidding is quickly overtaking the remnant inventory business once controlled by display ad networks – next stop, the guaranteed display business. Concurrently, “native advertising” popularized by Facebook’s news feed advertisements, has bubbled up. But, as Magna’s Brian Monhan told AdExchanger back in June, we’re not necessarily talking about something new since […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. My friend and colleague Todd Herman (LinkedIn) once wrote a strategy paper about video content when we worked together at Microsoft. Called “Don’t […]

Sarah Chubb, widely respected as the person who helped form Condé Nast’s digital division over a decade ago, has joined online luxury deals site Gilt Groupe’s local site network Gilt City as its President. Read the release. A magazine vet through two decades, most of which was at Condé Nast, Chubb left the publisher after […]

Update: The NYTCo is confirming that it is in talks with Answers.com concerning the sale of The About Group. Read the release. We’ve been hearing rumors the past two days that the New York Times Co.’s About Group, which has been experiencing steady revenue declines the past year, is being sold to Answers.com. Interestingly, Answers.com’s […]

Polo Ralph Lauren is one of The New York Times’ most loyal ad customers. A regular in the print paper, on the website, and increasingly in mobile as well, it’s proven willing to follow its media partner into uncharted waters and to spend big on premium digital ad space. The latest example is a sponsorship […]

Vibrant Media has been trying to get marketers and publishers to think of it as more than an “in-text” contextual ad provider, placing more emphasis on video and photos. It’s been also making some key hires. The latest is Tom Iler, the former SVP and CIO at AOL Advertising. Read the release. (This post has […]

Pete Sheinbaum is no stranger to the power of “the link.” When he led the popular newsletter Daily Candy (acquired by Comcast in 2008) and was looking to scale users and revenue beyond the email inbox, the rich media possibilities of Daily Candy’s website beckoned with demanding advertisers in pursuit. He says that his latest […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. It is inevitable that we will move into a post ad-tech era. Not to say that ad buying technologies will go away, but that they […]

Last week, newspaper-publisher-backed ad optimizer quadrantONE unveiled three new audience targeting tools in partnership with data management marketing specialist Acxiom. We spoke with Mario Diez, the CEO of quadrantONE, which is a joint venture among The New York Times Co., Tribune Company, Hearst and Gannett, about the new tools and why it pulled in Acxiom […]

In-image ad platform GumGum has spent the past year building up its sales team, following last October’s $7 million VC round, which brought the company a total of $11 million raised since opening its doors four years ago. Over the summer, Los Angeles-based GumGum brought in a new sales head: Robert Elder from Independent Television […]

iCrossing has rebranded its Red Aril DMP, which is positioned to serve the data management needs of brands, as Core Audience. It has also named Adam Lavelle as CEO of the unit and Peter Randazzo, an AdExchanger columnist, as president. (Both men have separate roles at iCrossing, Lavelle as chief strategy officer and Randazzo as […]

Today, on the Doubleclick Publisher blog, Google released a new report showing a range of display ad trends for publishers using its DoubleClick for Publishers (DFP) ad server, the DoubleClick Ad Exchange, and Google AdSense network. For example, not unexpectedly, Google’s Jonathan Bellack, Director of Product Management, Display Advertising, states, “Sell-through rates (the percentage of […]

Jonathan Shaevitz is CEO of Maxifier, an online advertising technology company, and recently spoke to AdExchanger. His company provides yield management solutions for sell-side companies and recently announced Economic Router which Shaevitz says provides a holistic look across guaranteed and non-guaranteed display media. Read the release. AdExchanger: Do you consider yourselves a sell‑side platform (SSP)? […]

It’s been more than two years since Jim Spanfeller left his post heading Forbes.com to create the Spanfeller Media Group, a content network that includes foodie site The Daily Meal and, more recently, sporting enthusiast site The Active Times. Spanfeller is well-known for his view that publishers have mistakenly tended to outsource much of their ad sales to ad […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Mario Diez is CEO of quadrantONE, a joint venture of Tribune Company, Gannett, Hearst and The New York Times Company, which offers exclusive ad inventory on news and information sites across U.S. local […]

More than any other streaming video joint venture, Hulu has never had to work too hard to resemble the TV experience – thanks to its backers, NBC Universal, News Corp., ABC, it is the primary spot for primetime viewing on the web. But as YouTube continues to build its own more “professional” channel spaces and […]

Pat Connolly is Head of Strategy, Conde Nast Ideactive, an agency unit within publisher Condé Nast. Connolly discussed his views on industry trends recently with AdExchanger.com. Click below or scroll for more: Programmatic Buying and ‘Always On’ Success Metrics for Branded Content On Marrying Offline/Online, Print/Digital What’s Hot AdExchanger: How is programmatic buying affecting your […]

Yahoo! reported its first quarter 2012 earnings today and results looked good as the company beat Wall Street estimates by about $60 million according to Reuters. From the release, “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,077 million for the first quarter of 2012, a 1 percent increase from the first quarter of 2011. […]

From Adobe’s 2012 Digital Marketing Summit in Salt Lake City, Utah, Viacom announced “Surround Sound,” which it says is its newest advertising offering extending audience buys from on-air to online through Viacom’s well-known, web properties for MTV, Nickelodeon, Comedy Central and more. To do this, Viacom will use AudienceManager – which was previously known as […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Al Silverstein is CEO of AudienceFuel, a publisher-to-publisher, house inventory trading platform. Everyone knows that online publishers rely on ad sales to turn a profit, but very few understand how difficult it is to actually manage […]

Jonah Peretti is CEO of Buzzfeed, a social content sharing site. He recently spoke to AdExchanger about his company and the way the viral nature of the Web continues to enhance content and advertising opportunities. Click below or scroll for more: What Social Tools Do You Use? Using The Historical With Today’s RT Social Web […]

Tom Chavez is CEO of Krux, an online advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Chavez to discuss his company, his views on the space, and the state of Krux today. Click below or scroll down for more: On The Industry Today Krux Evolution […]

Yaron Galai is CEO of Outbrain, a content discovery technology company. Click below or scroll for more: Outbrain and Content Marketing The Publisher’s RSS Feed Problem That Outbrain Solves Use Case On Links And Engagement Metrics Target Market and Market Size The Future AdExchanger:  Can you talk a little bit about the company’s momentum? And… […]

Dennis Mortensen is CEO of Visual Revenue, a predictive analytics company for online publishing. AdExchanger: What has been the big highlight for Visual Revenue in the past year? DM: We haven’t pivoted into anything else so the vision with which we set up the company a year ago is exactly the same today. In the […]

Victor Wong is CEO of PaperG, a local, online advertising technology company. Wong discussed his company’s growth and offering with AdExchanger including trends he’s seeing in the local advertising marketplace. AdExchanger.com: What are some of the trends you’re seeing today which you didn’t expect when you started the company? When we first started the company, […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Selling digital used to be easy: how big is the budget, and do they want the News section, or […]