Platforms

The friction between when someone sees a product and clicks the “buy” button is decreasing. Shop Pay – Shopify’s accelerated checkout tool – is coming to Google. The news comes a week after Google announced that it’s partnering with Shopify to make it easier for the ecommerce platform’s 1.7 million merchants to get discovered through […]

Epic Games has just finished waging its antitrust battle against Apple in the courtroom, but Facebook is taking a more subtle approach against Apple. On Thursday, an academic paper was published by two legal and business scholars funded by Facebook. The paper offers an excoriating take on Apple’s iOS 14 policy update, which the authors […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omer Adato, director of product at ironSource. App monetization managers have an increasingly complex job. As the market grows, so does the technology to support it, leading to an ever-growing stream […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Serious Music Move over, Howard Stern. SiriusXM is trying to attract younger listeners with the launch of a TikTok music channel called (you guessed it) TikTok Radio. The service will broadcast trending music through the SiriusXM app, browsers and connected devices. Sirius – which […]

On-device is so in. On Friday, the mobile ad tech business Verve Group launched an in-app targeting product for Apple devices that uses on-device data to aggregate cohorts of users rather than targeting individuals. The product, dubbed ATOM (Anonymous Targeting on Mobile), collects data from the device and the app when it’s in use, but […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Story Snap introduced a standalone video editing app called Story Studio at the company’s annual Partner Summit on Thursday. That new app comes on the heels of Snap’s launch of a TikTok clone called Spotlight. Story Studio was among a slew of announcements […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Gijsbert Pols, Lead Product Strategist at Adjust. Connected TV (CTV) is largely associated with streaming services. It is not hard to see why. When people buy an Apple TV or a Roku box, a Samsung […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim’s Turn Apple CEO Tim Cook will soon testify in the company’s lawsuit with Epic Games. Epic sued after its hugely popular game Fortnite was kicked out of the App Store last year for flouting Apple’s 30% cut of in-game revenues. Epic claimed that […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Probed The Irish aren’t so lucky, at least not for Facebook, which could lose its ability to transfer data from the European Union to the US. On Friday, Ireland’s High Court issued a ruling that allows the country’s Data Protection Commission (DPC)  […]

After spending $4 billion combined to acquire Pandora in 2018 and Stitcher last year, SiriusXM’s podcast strategy is starting to crystallize. This week, in conjunction with the IAB’s Podcast Upfront event, SiriusXM Holdings reorganized into a cross-platform ad sales team that combines SiriusXM, Pandora and Stitcher. The new unit, which is operating under the name […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who’s Counting? The verdict is in: Nielsen likely undercounted some pandemic audiences … not the greatest look for a company who’s entire schtick is counting things. As Variety reports, the Media Rating Council found a “generally consistent pattern of underreporting of viewing” by Nielsen […]

Big-name independent ad tech heavyweights are picking up sticks and heading to the walled gardens. It might be safer there. Former IAB Tech Lab CEO Dennis Buchheim, who announced his resignation late last week, is heading over to Facebook as VP of advertising ecosystem, AdExchanger has learned. He’ll be starting in early summer. Buchheim’s job […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Section Off Late last week, two House Democrats introduced a bill that would require social media platforms to share and implement content moderation policies and would revise Section 230 by allowing the Federal Trade Commission to bring enforcement actions against tech companies that fail […]

The Trade Desk beat its own expectations for Q1, but Wall Street wasn’t pleased. The stock is currently tumbling, down more than 25% in the hours after the earnings call. The Trade Desk reported revenue of $219.8 million and adjusted EBITDA of $70.5 million, which is 32% of revenue. The company said its adjusted EBITDA […]

What are advertisers looking for during this year’s NewFronts? In Peter Naylor’s view, they want alternatives as audiences move away from commercially supported broadcast and cable to ad-free viewing environments. “The old ways are contracting and the old plays aren’t getting the same results as they used to,” said Naylor, Snap’s VP of Americas and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Half Measure Almost a full year after Apple dropped its AppTrackingTransparency bombshell on the mobile developer world, Google is following suit … well, sort of. On Thursday, Google said that, starting next year, apps on Google Play will have to display details about what […]

This year’s NewFronts cemented streaming as a main vehicle to reach TV audiences following a massive shift in viewing behavior fueled by the ongoing COVID-19 pandemic. The theme of the IAB’s three-day event was “Living The Stream,” and this year’s presenters reflected the big changes in a programming market that has seen the launch of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing It Safe Who needs the razzle dazzle? There’s nothing sexier than safety and incremental reach, and Twitter touted both during its NewFronts presentation on Wednesday. “The TV-like quality of the content is clear,” said JP Maheu, Twitter’s VP of US client services. To […]

Zynga is buying in-app growth and mobile monetization platform Chartboost for $250 million. It’s an excellent exit for a company that’s only raised $21 million since its $2 million Series A in 2011. The deal, expected to close in the third quarter, was announced on Wednesday on Zynga’s Q1 earnings call, during which the company […]

The founders of AdGear – a Canadian DSP and ad server acquired by Samsung Ads in 2016 – raised $3.6 million in seed funding to build a SaaS data connectivity platform called Optable. Optable uses specialized algorithms that ensure the secure transmission of encrypted audience data. The cryptographic technology allows for decentralized and secure data […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV On Top People love to talk about streaming surpassing linear TV viewership, and that trend shows no sign of slowing down. Digital video advertising is on track to account for more than half of total video ad spend and to outpace traditional TV […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dark Underbelly You know when the opt-in button is, like, way bigger than the opt-out button, or a checkbox is ticked by default? Those are dark patterns, and regulators are starting to take notice. The Federal Trade Commission held an all-day workshop last week […]

Amazon’s “other” segment, which houses its advertising business, grew 73% YoY to $6.9 billion in Q1. “The advertising team has done a great job turning clicks into productive sales, and the advertising that results is valuable to us as well,” said Amazon CFO Brian Olsavsky. While Amazon’s ads business grew due to traffic increases, its […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dropped Call It’s no surprise that Verizon is reportedly exploring a sale of AOL and Yahoo, the Web 1.0 titans it acquired in 2015 and 2017, respectively. As The Wall Street Journal points out, the telco has already divested itself of Tumblr and HuffPost. […]

WebMD and Medscape parent company Internet Brands is set to acquire PulsePoint, a New York-based programmatic platform focused on healthcare marketers. Terms of the deal were not disclosed. The acquisition is set to close in early June following regulatory approvals. Healthcare and pharmaceutical marketers’ digital advertising spend grew over 14% in 2020 and is expected […]

Seems like almost every ad tech company you meet these days has attained unicorn status. Mobile ad platform Moloco has raised a Series C funding round, announced Thursday, that brings its valuation to $1 billion. The funding came courtesy of the South Korean investment banking group Shinhan GIB and a handful of other new and […]

Facebook’s ability to generate buckets of ad revenue frankly makes its earnings reports a bit … boring. The company shared results for Q1 on Wednesday. Advertising revenue for the first quarter was up 46% year-over-year to $25.4 billion dollars, accelerating across all regions. Average revenue per user in the United States and Canada clocked in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Two Google seems perennially mired in litigation these days. The latest legal salvo hurled at the tech giant is a $4.16 billion class action lawsuit in the UK alleging that Google illegally tracked 4.4 million iPhone users nearly 10 years ago in England […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All For Me And None For … Thee? Apple’s new privacy restrictions in iOS 14 could give its own small but growing ad business an edge over rivals, The Wall Street Journal reports. For one thing, advertisers targeting iPhone users will get more data […]

One year after the pandemic led to a sharp fall in Alphabet’s ad spending, the company’s Q1 2020 ad revenue has more than rebounded, sending the stock upwards in after-hours trading. Alphabet revenue grew 34% in Q1 to $55.3 billion. The amount Google paid out to its partners (or traffic acquisition costs) trailed revenue, growing […]