The business practices of both Facebook and Google came to light in unflattering ways over the past week. Last Friday, a judge unsealed the 173-page antitrust complaint against Google – and there was a lot of interesting info underneath those black squares. Many of the details allege that Google manipulated the auction to ensure market share […]
Hitting For The Cycle 2021 is an off-year, in terms of the four-year election cycle. But political advertising is scorching – and politicians have a few specific demands for digital. For one, the idea of “forced video” exposure is critical, said Megan Clasen, a partner at the political ads shop Gambit Strategies, in a Q&A […]
Spot Me Some Change Spotify reported quarterly revenues of $2.9 billion, with about $375 million of that coming from its free, ad-supported tier. That’s a nice 75% year-over-year jump for Spotify’s advertising business. The company expects to clear $1 billion in ad revenue at the close of 2021, which will mark the first time it’s […]
Like a good marketer, insurance brand State Farm is looking to reach people where they are – and, increasingly, that’s in games. Gaming is an effective way to get in front of younger audiences, of course. But it’s also about tapping into the enthusiasm that players have for games and gaming-related experiences, said Patty Morris, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slow Burn Amid a continuous onslaught of negative headlines, Facebook reported slower revenue growth on Monday as a result of, yep, Apple’s AppTrackingTransparency framework. And Facebook warned that the road ahead will remain rocky. Facebook’s Q3 revenue grew 35% to $29.01 billion, missing expectations […]
Shortchanging YouTube? Are advertisers caught up in the CTV hype? Mike Shields thinks so. In a recent Substack post, he suggests advertisers ditch the various CTV walled gardens and head over to YouTube instead. There are thousands of streaming services, but YouTube and Netflix still corner about 47% of the market and haven’t lost share […]
On Friday, a New York judge unsealed most of the Texas-led antitrust lawsuit against Google – and the devil is in the unredacted details. According to the judge, P. Kevin Castel, Google’s argument that the filing needed to be redacted for privacy reasons didn’t hold water. The multistate suit alleges anticompetitive ad tech policies and […]
Rewarded video is a staple of mobile game monetization. So why isn’t rewarded audio a thing? That’s the question Amit Monheit, now the CEO and founder of in-game audio ad startup Odeeo, started asking himself last year after losing his job at a Tel Aviv-based audio content discovery platform during the height of the pandemic. […]
Party Like It’s 95 Google Chrome 95, the latest browser version, was released from beta on Wednesday. It won’t make marketers quake in their boots, but this is the first version of Chrome that will allow people to opt in to a reduced user-agent string, which is the data passed to a site operator regarding […]
Wait, Wait … Addressable Linear? AMC Networks announced a partnership with The Trade Desk and Magnite to run addressable ads on linear TV. “This is a huge development, for us and for the entire industry, unlocking the value of linear inventory,” said Evan Adlman, SVP of advanced advertising and digital partnerships at AMC Networks. AMC […]
Snowflake, the cloud data services company, launched a Media Cloud on Tuesday, bringing together customers and businesses with specific needs related to media and advertising. The new Media Cloud is a suite of data products and integrations for services such as measurement and attribution, identity resolution, profile enrichment and advertising activations. Experian’s identity data and […]
Attribution on Facebook ain’t what it used to be. The Facebook that enabled hundreds of creative versions, targeting variations and near-instantaneous optimization – all fed by data – is changing. Apple took a big bite out of Facebook’s attribution capabilities when its AppTrackingTransparency (ATT) required apps to collect a user opt-in to track their account […]
Longtime Facebook executive Nicola Mendelsohn will permanently fill Carolyn Everson’s shoes (so to speak). Everson, who served as VP of Facebook’s global business group, left the company in June after more than a decade and took a job as president of Instacart a few months later. Marne Levine, Facebook’s newly appointed chief business officer (also […]
“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com tomorrow. Driving downloads is important. But Ben Webley, CMO of game developer Scopely, is looking for users who want to stick around. “We’re […]
Starting Monday, users who don’t explicitly link their Facebook and Instagram accounts in Facebook’s Accounts Center will be treated as two separate people. The privacy-centric course correction could affect measurement and estimates for audience reach for advertisers. In the past, Facebook served ads across a user’s Facebook and Instagram accounts based on assumptions that linked […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deliver Or Delay The global supply chain crunch is hitting the ad industry, even before the Q4 holiday shopping season moves into high gear. Brands and their creative and media agencies plan campaigns months or a year ahead. But those campaign rollouts are being […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued a bold statement at the GeekWire Summit in Seattle this week. “In the case of games, we have a belief that that could end up being the largest category in entertainment over a long period […]
There’s no denying climate change – on YouTube and in Google ads, at least. On Thursday, a week after banning anti-vaccine activists and accounts from YouTube, Google announced a new policy to prohibit the monetization of content that denies the existence of or effects related to climate change as agreed upon by authoritative scientific consensus. Think […]
Facebook weathered two storms this week: a whistleblower and a sweeping outage across multiple platforms. First, the Facebook whistleblower revealed herself as Frances Haugen, who spoke with 60 Minutes about how platform changes like a 2018 decision to prioritize posts that “spark conversation” amped up divisiveness on the platform. Then, on Monday, Facebook, Instagram and […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Outside Inc. CEO Robin Thurston is very aware of subscription fatigue. At a time when streaming platforms are working to boost their subscriber numbers with bundled ad-free and ad-supported channel packages, Outside TV is being used in part as a vehicle to entice […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Galaxy Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” The tool is a […]
Mobile ad platform AppLovin loves acquiring companies. On Wednesday, AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash. The move makes a lot of sense. Recently-public company AppLovin has been on a mobile ad tech buying spree, with more than a half-dozen acquisitions under its belt in the […]
Pinterest’s big bet on social commerce continues. Pinterest added several shopping-focused features on Wednesday, including a new spin on shoppable video, the ability for creators to tag brands they want to collaborate with and the option for merchants to feature brand values, such as “woman-owned” or “eco-friendly business,” directly on their profile. Merchants can now […]
Begun, The CDP Wars Have The CDP startup mParticle raised $150 million, bringing its total fundraising to $272 million. mParticle is valued at $800 million, Business Insider reports. The valuation is a smidge short of the billion-dollar club – an arbitrary benchmark, though the CDPs Amperity, Tealium and Segment all recently reached unicorn status. mParticle […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecommerce Byte? TikTok parent company ByteDance is looking to take on Amazon and Alibaba with its own global ecommerce platform, Business Insider reports. The company hopes to expand its online shopping platform outside of China, which could launch as a stand-alone app or within […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Instacart Exit Seth Dallaire, out! Instacart’s ad chief is jumping over to Walmart as chief revenue officer amid a shakeup in the grocery delivery service’s executive ranks, Business Insider reports. Dallaire will work to scale Walmart Connect, the retail giant’s ad platform unit – […]
Pre-campaign reach estimates on Facebook are about to get less precise – on purpose. In the coming weeks, Facebook will modify the way it displays potential reach and interest category predictions in Ads Manager so that advertisers see a range rather than a specific number. Read the blog post. The change comes in the face of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The OOH F.U. ROI Macy’s is suing its landlord, the Kaufman Organization, to prevent the building owner from placing an Amazon billboard above the department chain’s flagship Herald Square location in New York City. Macy’s has had its own brand on the billboard for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fine Whine Google began arguments in the appeal of its $5 billion antitrust fine from 2018, when European Commission regulator Margrethe Vestager successfully argued the company unfairly leveraged its market position to force its search app onto Android devices. Although, if Google loses the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ten-Digit Club Big ups to TikTok, which claims in a blog post to have one billion monthly active users around the world. For comparison, Snapchat passed half a billion monthly users in May, while Pinterest and Twitter reported 454 million and 330 million […]
Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi.
Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.
The Amazon advertising boycott last week wasn’t really about Amazon’s ad platform as much as it was a dispute over evolving seller economics, which raises a fundamental question: Can you even build a brand on Amazon anymore?
For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.
Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.
Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.
