“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Tuminello, vice president of solutions and partnerships at Innovid. Believe it or not, video ad standards are almost 10 years old. VAST 2.0 and VPAID 1.0 [PDF] were drafted in 2009 and, generally […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rumors And Rosé “Cannes is really good at rosé, heat, parties and rumors,” Brian Lesser, president of AT&T’s Advertising and Analytics group, told CNBC at the Cannes Lions Festival on Wednesday. The rumors swirling at Cannes this year center on AT&T’s reported deal for […]
AT&T rode into Cannes this year amid fanfare following its Time Warner acquisition, freshly rebranded as WarnerMedia. But trailing in its wake are a lot of questions around what this mega-merger means for the advertising landscape. Intentionally or not, AT&T added to the ambiguity with its Cannes branding – or complete lack thereof. The telco […]
Cannes is reaching peak consulting firm. After steadily acquiring small digital and design agencies for the past decade, the agency divisions of major consulting firms, such as Accenture, PwC and Deloitte, are making their presence known on the Croisette this year. Deloitte Digital had a far lighter touch at Cannes last year, with a cabana […]
Ad campaigns unfurl across screens, and that’s the way they should be measured. Nielsen Catalina Solutions (NCS) released a cross-screen measurement tool on Wednesday that links incremental offline sales for an ad campaign to total views across channels, including linear TV, mobile and desktop video, over-the-top (OTT) and connected TV. NCS, which provides purchase-based targeting […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Doty, digital publishing consultant. As I sit here in Cannes and listen to rosé-fueled frets around the digital advertising industry issues du jour, I’ve been thinking about how I’ve […]
In Bruce Falck’s office, there’s a piece of paper tacked to the wall with a list of important reminders: GDPR, MRC, transparency, measurement. But rather than focusing on “external factors,” the GM of Twitter’s revenue product and his growing team are “getting back to basics.” Twitter has spent the last two years striking content partnerships, […]
At Turner, Jesse Redniss is the data oracle. As newly appointed EVP of data strategy and product innovation, Redniss leads a team armed with 35 data scientists. Their job is to collect the increasing amount of data generated by viewers of Turner content and to translate it into insights as the broadcaster works to navigate […]
It’s been a weird four months for Aleksandr Kogan. The 33-year-old went from an obscure research psychologist at Cambridge University to one of the villains at the heart of the Cambridge Analytica scandal. Kogan, who testified Tuesday before a Senate Commerce subcommittee, apologized for his role in the controversy, but disputes that the data provided […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Claude Denton, co-founder and chief technology officer at Nanigans. When Jeff Bezos famously said, “Your margin is my opportunity,” he was referring to retailers’ historically high margins and Amazon’s intent to undercut them with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DSPayday? AT&T is in talks to acquire AppNexus and the two companies are close to finalizing the deal, reports Cheddar. AppNexus brass are reportedly unwilling to sell for less than $2 billion. That sounds like an awful lot, but there are factors working in […]
Facebook’s been doing the Cannes thing for several years, but this year was the second that execs from Messenger donned their deck shoes and salmon-colored shirts for their festival debut. It’s an opportune time to double up on its presence. The messaging service, which has 1.3 billion users, is entered into the Cannes Lions competition […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Keith Eadie, vice president and general manager at Adobe Advertising Cloud. As the dust from Facebook’s Cambridge Analytica data breach settles, consumers and legislators alike are asking tough questions around […]
As media agencies become more skilled at programmatic buying, they’re working with fewer demand-side platforms (DSPs) than ever before. According to Pathmatics, advertisers have cut the number of DSPs they work with by 40% over the past two years, to about four per month on average. In part, that’s because the market is consolidating. Big-name […]
You know stuff is getting real when the consortiums start forming consortiums. Over the past two years, two scaled initiatives have emerged to build a common ID that would reduce data loss, tags on page and site latency issues resulting from cookie syncing across dozens of ad tech companies. One is Advertising ID Consortium, led […]
Ad servers’ primary goal is to deliver direct-sold campaigns in full, so a publisher earns all revenue promised by the advertiser. But ad servers are dumb. They can deliver direct-sold campaigns too quickly, leaving an advertiser without active ads toward the end of the month. Or to ensure that direct campaigns deliver in full, they […]
Anheuser-Busch InBev isn’t crying in its beer over the sorry state of transparency in the supply chain – it’s taking action with a mobile campaign built on the blockchain. It may sound like a stunt, but this is a serious experiment, said Andy Chang, AB InBev’s global head of media and content. “There are a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weed Whacks Influencers Influencer marketing has a fraud problem, and Unilever CMO Keith Weed has had enough of it. At the Cannes Lions festival, Weed said Unilever will no longer work with influencers who buy followers to inflate audience and engagement metrics. Unilever will […]
MDC Partners CEO Scott Kauffman runs his agency network a bit differently than his peers. While the agency founders’ culture has come under fire recently by some, Kauffman, who has been CEO at MDC since 2015, actively facilitates it. MDC takes a majority stake in agencies and lets its entrepreneurs drive their own growth rather […]
Advertisers are sick of paying for unviewed impressions, and some programmatic exchanges are appeasing them by eating the cost of anything that wasn’t viewed. Viewability guarantees aren’t new. For advertisers that demand it, ad tech companies can optimize toward viewability on open exchanges or run viewable deals in private marketplaces. The problem is, those options […]
The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of Moat and Grapeshot or Adobe’s deal for the video DSP TubeMogul. But Salesforce defies that trend. The company has deferred to partners to provide online advertising. And while rival clouds contend for new data sources, […]
The global ad market is set to grow even faster than forecasted. Why? It’s the duopoly, folks. In a report released Monday, IPG-owned Magna Global significantly revised its global ad market growth projection from 5.2% to 6.4%, which translates to $551 billion in global ad spend. In Q1, Google and Facebook’s collective ad revenue increased […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. The recent uproar caused by the Facebook-Cambridge Analytica scandal has made the ethical use of data one of the […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ann Green, managing partner of creative development at Kantar Millward Brown. As the battle for consumer eyeballs gets more challenging, advertisers are trying anything to get viewers to pay attention, with one of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AT&TV With DirecTV, AT&T has had two minutes of ad space per hour to sell as its own inventory. Time Warner’s Turner cable channels, which include CNN, TNT and TBS, will give AT&T around 14 more minutes per hour, reports The Wall Street Journal. […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. Josh Palau, VP for digital strategy at Bayer Consumer Health, spent years in agency land before going over to “the client.” In this week’s podcast, he describes how moving in-house (he has worked at brands like Comcast and […]
AT&T, which closed its acquisition of Time Warner on Thursday, will acquire more companies to support its Advertising and Analytics unit, CEO Randall Stephenson said Friday during a CNBC interview. Watch it here. Stephenson spoke of an upcoming ad-supported skinny bundle called AT&T Watch TV, featuring Turner content, that will be formally announced next week. […]
Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest the funds in an artificial intelligence platform, it sparked other holding companies to rethink their presences. Many had become concerned that the festival, which takes place every June along the beach in the south of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Broitman, chief strategy officer at Kiip. Despite the industry’s best efforts, the cost of ad fraud remains a $6.5 billion concern. Trust, in the world of digital advertising, is […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. Media brands’ survival depends on a sound audience and data strategy. But before the strategy can be devised, a deep phase of audience and data auditing […]
