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»Digital TV and Video

As Data-Driven TV Takes Off, SpotX's New Tool Refines Audiences For Advertisers

The advent of data-driven TV means that media owners have richer data sets to help advertisers find their audiences.  But if media companies are going to make their data available, they need better tools to prevent data leakage, whether that be from their own valuable data sets or the personally identifiable information coming from their... Continue reading »
by Ryan Joe // April 16th, 2021 //
»
Roku Bolsters Measurement Program To Track Cross-Screen Ad Performance

Roku said Tuesday it added six new ad tech companies to its Measurement Partner Program to help retail, CPG, pharma, auto and other advertisers better measure ad campaign performance — such as mobile app downloads — as marketers shift their spending to streaming. Adjust, Affinity Solutions, Branch, IRI, Kochava, and Veeva Crossix have joined Roku’s partner program —... Continue reading »
by Tony Rifilato // April 14th, 2021 //
»
TvScientific Raises $1.5 Million To Make Buying TV Ads Easier For Performance Advertisers

One reason performance advertisers love search advertising is because they can easily see the return on their ad investment. Based on that insight, Jason Fairchild co-founded tvScientific and raised $1.5 million in seed funding from prominent names in ad tech and search advertising. The platform aims to deterministically link someone seeing a commercial to that... Continue reading »
by Sarah Sluis // April 6th, 2021 //
»
Comcast Partners With Innovid To Automate Digital And Linear Campaigns

Comcast Technology Solutions (CTS) has integrated TV ad server Innovid’s ad tech into its Ad Management Platform as part of an effort to unify linear and digital ad campaign management.  The combination will help automate workflow processes, including creative ad management, performance analytics and optimization across screens and channels for both linear TV and online... Continue reading »
by Tony Rifilato // March 31st, 2021 //
»
As Vizio IPOs, It’s Eying The Ad Biz That Powers Roku

Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month. The television manufacturing industry is hypercompetitive, with little differentiation between the devices and perpetually low margins. So it’s no surprise that one of the key drivers of Vizio’s growth will be its fledgling advertising business. After all, it’s... Continue reading »
by Tony Rifilato // March 25th, 2021 //
»
Fox Inventory Viewed Through Comcast Set-Top Boxes Is Now Programmatic And Addressable

Fox said on Thursday that it’s struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box inventory. That inventory can now be purchased through, guess who: The Trade Desk. However, Comcast VP and GM of addressable Larry Allen said the company does have the other “big five” DSPs on the roadmap... Continue reading »
by Ryan Joe // March 25th, 2021 //
»
NBCUniversal Flexes Programmatic Peacock And NBCU Identifier At ONE21 Showcase

NBCUniversal’s new data and technology offerings includes the ability to buy programmatically on Peacock for the first time and an NBCU identifier that brings together first-party data across its entertainment brands — including its parks and resorts businesses.  At its ONE21 event on Monday, NBCU mapped out its plan to bolster One Platform — launched... Continue reading »
by Tony Rifilato // March 22nd, 2021 //
»
EDO Teams With Univision To Launch New AVOD Measurement Solution 

EDO expanded its Ad EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’ activity in AVOD platforms, traditionally a blind spot for marketers. The data and analytics company, co-founded by actor Edward Norton in 2015, uses data science and machine learning to measure how TV ads drive... Continue reading »
by Tony Rifilato // March 16th, 2021 //
»
YouTube Investing Heavily In CTV, Short-Form Video And Ecommerce

YouTube Chief Product Officer Neal Mohan recalled how, over a decade ago during an IAB annual leadership meeting, he predicted that video would lead the growth of the advertising industry. Back then, 24-hours of video were uploaded to YouTube every minute. Fast-forward 10 years, and that number has skyrocketed to 500-hours per minute.  “Video has... Continue reading »
by Tony Rifilato // March 10th, 2021 //
»
Roku Acquires Video Ad Tech From Nielsen – And Nielsen Gets Insights On Roku Users

Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and the second around Nielsen’s attempt to overhaul the currency around which all TV ads are transacted. Roku said it will acquire Nielsen’s Advanced Video Advertising business, inheriting capabilities in automatic content recognition (ACR) and dynamic... Continue reading »
by Ryan Joe // March 1st, 2021 //
»
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