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»Digital TV and Video

Toy Company WowWee Quadruples ROAS On YouTube With Precise TV Contextual Platform

Under COPPA, businesses can’t target ads based on the data of children under 13 years old. Toy manufacturers like WowWee need other ways to get their products in market via advertising, and after testing a YouTube campaign with contextual ad platform Precise TV, the promising results allude to the potential of contextual in targeting ads effectively without audience data, profiles or cookies.
by Alyssa Boyle // May 18th, 2022 //
»
Adjust Launches CTV AdVision To Measure Connected TV Impact On App Conversions

AppLovin-owned mobile measurement platform Adjust launched a product called CTV AdVision that attributes cross-device app install conversions tied to CTV ads, whether that’s CTV to mobile or CTV to CTV. Connected TV isn’t always the superhero – sometimes, it’s the sidekick.

by Alyssa Boyle // May 11th, 2022 //
»
Why Alternate Currencies Probably Won’t Take Center Stage At This Year’s Upfronts

This year is ripe for test-and-learns with alt TV measurement currencies, but the trend is still in its early days. Omnichannel TV measurement methodology is making waves, but standardizing a currency for media transactions in an ever-so-fragmented ecosystem is quite another story.
by Alyssa Boyle // May 9th, 2022 //
»
TripleLift Aims To Insert Itself Into The CTV Conversation Using Native Ads

TripleLift claims that it’s the world’s largest source of in-feed inventory. But can the same ad experience work for CTV? Native product placements in programming could be a viable alternative to interruptive ad experiences – and a cash cow for CTV publishers – but it’s not very scalable and it’s hard to execute, says Michael Shields, GM of CTV at TripleLift.
by Alyssa Boyle // May 3rd, 2022 //
»
Roku Relied Heavily On Streaming Ad Revenue In Q1

Roku’s overall Q1 revenue for 2022 is up 28% year-over-year to $734 million – and more and more of the company’s growth is thanks to streaming. 88% of Roku’s Q1 revenue came from ad sales and content distribution, compared with 80% last quarter. But as streaming grows, so does the cost of original content production and hardware manufacturing.
by Alyssa Boyle // April 29th, 2022 //
»
ISpot.tv Snags $325 Million To Invest In Cross-Channel TV Measurement Currency

On Wednesday, iSpot.tv announced a $325 million investment from Goldman Sachs – a hefty chunk of change considering the company had previously raised a total of $58 million since it was founded in 2012. The company has a roadmap to enhance its TV measurement currency offerings (as well as attribution capabilities) with the new influx of funding.
by Alyssa Boyle // April 27th, 2022 //
»
Warner Bros. Discovery Will Rely On Original Content Production And Streaming Revenue

On Tuesday, Warner Bros. Discovery held its first quarterly earnings report as Warner Media and Discovery newlyweds. The merger has only been closed for hardly two weeks, but the combined company is revving up for this year’s upfronts. Discovery, for one, reported a 5% YOY increase in ad revenue and 13% YOY growth in total revenue. The duo hopes to keep up the momentum by leaning into streaming with original content production.
by Alyssa Boyle // April 26th, 2022 //
»
Samsung Ads Offers To Manage CTV Buys So Marketers Can Maximize Incremental Reach

You’ve heard of bring-your-own-beer (BYOB). But are you down with bringing your own media (BYOM)? On Tuesday, Samsung Ads announced a new product, Total Media Solution, to help more marketers manage their connected TV buys holistically. It’s dubbing its strategy BYOM to help emphasize the tool’s managed-service component.
by Alyssa Boyle // April 26th, 2022 //
»
With Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical

The day has finally come – Netflix is considering ads after it lost 200,000 subscribers in Q1, the streamer’s first subscriber loss in a decade. It won’t be easy, but Netflix will need to find a way to keep customers (and their wallets) satisfied. Ads will be a slow rollout that Netflix hopes to phase in within a year or two, CEO Reed Hastings said on Tuesday’s earnings call.
by Alyssa Boyle // April 21st, 2022 //
»
TvScientific Raises $20 Million To Automate Performance Measurement And Activation

On Thursday, CTV performance advertising company tvScientific announced a $20 million Series A led by Norwest Venture Partners, bringing the company’s total funding to $21.5 million. The company’s goal is to automate its two self-proclaimed specialties: measurement optimization and campaign activation.
by Alyssa Boyle // April 21st, 2022 //
»
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