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»Digital TV and Video

Crackle Plus Renews Measurement Partnership With iSpot, Plus A Programmatic Add-On

Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and … streaming video? That also means Chicken Soup is partaking in the grail quest for cross-device CTV measurement solutions. Its streamer Crackle Plus renewed its partnership with iSpot to enable improved incremental reach through programmatic direct deals.
by Alyssa Boyle // July 6th, 2022 //
»
Pirate’s Booty Sails Into CTV And Digital To Engage Co-Viewing Audiences

Pirate’s Booty has long traded on its high level of brand awareness despite not doing much paid advertising at all. Pirate’s Booty only got serious about marketing in 2018, when the brand was acquired by Hershey, and largely skipped over linear TV entirely to reach co-viewing parent and child audiences on connected TV (CTV) and digital channels.
by Alyssa Boyle // June 27th, 2022 //
»
FreeWheel Integrates Multiple ID Solutions, Connecting TV Buy And Sell Sides

Comcast-owned FreeWheel announced new identity integrations to bring the buy and sell sides of the TV ecosystem together. Its platform now supports ID solutions from Blockgraph, LiveRamp, TransUnion, Experian, Merkle and OpenAP, which can be overlaid with publishers’ and advertisers’ first- and third-party data sets for more accurate cross-screen targeting and measurement.
by Alyssa Boyle // June 22nd, 2022 //
»
NBCUniversal Hails iSpot’s Cross-Platform Currency Pilot Results

NBCUniversal shared the results of its cross-platform measurement currency tests with iSpot, which became the programmer’s first certified measurement partner in January. NBCU certified eight more partners in March – but anyone expecting a comparison of how those partners perform against each other is still waiting. NBCU’s currency pilot test with iSpot included 67 advertisers representing 158 brands and compared reach and frequency measurements against linear and over-the-top (OTT) buys.
by Alyssa Boyle // June 16th, 2022 //
»
CTV Is Not Immune To Ad Fraud – And The Industry Needs To Tighten Its Standards

Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean – it’s rife with ad fraud, and high CPMs only make the channel a better target for con artists. Several industry execs discussed why the industry’s best shot is to increase transparency as much as possible across the bid stream at IAB Tech Lab’s Transcend summit.
by Alyssa Boyle // June 10th, 2022 //
»
How Interoperability Can Help Solve CTV Measurement Feuds

The growth of connected TV advertising isn’t simmering down anytime soon – but the lack of an industrywide standard for campaign measurement is making it a rocky road. Several executives at AdMonsters’ Ops conference in New York City discussed how interoperability between TV publishers can help solve for some of the standstills stemming from the lack of consensus.
by Alyssa Boyle // June 9th, 2022 //
»
How Coldwell Banker Is Shifting Gears To Older Home Sellers Through Linear And Social

Real estate franchise Coldwell Banker, like the rest of the housing biz, has been targeting buyers who might be in the market for a new abode. But due to various macroeconomic factors, the company launched a new campaign to shift gears and start talking directly to home sellers – which also means targeting an older audience across channels.
by Alyssa Boyle // May 25th, 2022 //
»
Toy Company WowWee Quadruples ROAS On YouTube With Precise TV Contextual Platform

Under COPPA, businesses can’t target ads based on the data of children under 13 years old. Toy manufacturers like WowWee need other ways to get their products in market via advertising, and after testing a YouTube campaign with contextual ad platform Precise TV, the promising results allude to the potential of contextual in targeting ads effectively without audience data, profiles or cookies.
by Alyssa Boyle // May 18th, 2022 //
»
Adjust Launches CTV AdVision To Measure Connected TV Impact On App Conversions

AppLovin-owned mobile measurement platform Adjust launched a product called CTV AdVision that attributes cross-device app install conversions tied to CTV ads, whether that’s CTV to mobile or CTV to CTV. Connected TV isn’t always the superhero – sometimes, it’s the sidekick.

by Alyssa Boyle // May 11th, 2022 //
»
Why Alternate Currencies Probably Won’t Take Center Stage At This Year’s Upfronts

This year is ripe for test-and-learns with alt TV measurement currencies, but the trend is still in its early days. Omnichannel TV measurement methodology is making waves, but standardizing a currency for media transactions in an ever-so-fragmented ecosystem is quite another story.
by Alyssa Boyle // May 9th, 2022 //
»
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