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»Digital TV and Video

Innovid CEO Zvika Netter On The Company’s IPO And Its Plan To Win CTV Ad Serving

Innovid is a rare breed of data-driven ad tech company. It’s an internet-based tech startup founded in 2007 that focused from day one on … old-school television. Fast forward 15 years to this Wednesday, and Innovid is going public under the ticker $CTV. Innovid is the latest in a troop of ad tech players to... Continue reading »
by James Hercher // December 1st, 2021 //
»
Nielsen Fires Off Dual Lawsuits Against Panel Measurement Startups TVision And HyphaMetrics

Nielsen took some kicks while it was down this year, delivered courtesy of rivals happy to capitalize on its MRC dis-accreditation and soured relationships with broadcasters. But big companies can take a few kicks, and still throw a few punches of their own. Nielsen is suing TVision and HyphaMetrics, two panel-based TV measurement startups, for... Continue reading »
by James Hercher // November 22nd, 2021 //
»
VideoAmp’s Josh Chasin On The Somehow-Enduring Value Of TV Panel Data

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by AdExchanger Sr. Editor James Hercher. It wasn’t so long ago that around one-fifth or more of the entire adult-age population of America would simultaneously sit down and watch a TV show at the same time.... Continue reading »
by James Hercher // November 16th, 2021 //
»
AMEX Invests In ‘Shoppertainment’ Startup Firework, As Merchants Push For Video Commerce

AMEX is tuning into “shoppertainment.” On Tuesday, American Express Ventures, the credit card company’s venture capital group, invested in Firework, a live shopping and video ad tech company that works with brands and merchants to create TikTok-style videos featuring products with direct sales and add-to-cart functionality. Terms of the deal were not disclosed. Firework was... Continue reading »
by James Hercher // November 9th, 2021 //
»
The Truth About CTV And Mitigating Fraud

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Ken Harlan, founder and CEO, MobileFuse. CTV is taking center stage as the digital media industry’s next frontier. But there’s still quite a bit of in-market confusion around best buying practices, realities of fraud and... Continue reading »
by AdExchanger Guest Columnist // November 8th, 2021 //
»
NBCU Highlights Three Measurement Providers As Alternatives To Nielsen

NBCUniversal highlighted three streaming-oriented companies it is considering – Conviva, Dumbstruck and Truthset – to create a framework for alternative currencies as it prepares to move away from legacy TV ratings giant Nielsen as the industry’s single currency provider. Kelly Abcarian, NBCU’s EVP of ad measurement and impact, again called for “measurement independence” and for... Continue reading »
by Tony Rifilato // September 23rd, 2021 //
»
Samsung Makes Audience Buying On AVOD Easier With Predictive Planning Tool

To help advertisers reach specific audiences in ad-supported video, Samsung Ads built a predictive campaign planning tool for connected TV. Audience Advisor is an analytics tool that uses Samsung’s own first-party data, combined with third-party data, to give brands and agencies a view into how much time specific audiences are spending viewing AVOD, as well... Continue reading »
by Tony Rifilato // September 9th, 2021 //
»
You Down With OTT? The MRC Says It’s Now CTV

The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV. The MRC issued final measurement guidelines on August 30 for CTV. The guidelines, first established with the IAB in 2018 in order... Continue reading »
by Tony Rifilato // September 8th, 2021 //
»
Mediaocean Switches Private Equity Owners, As It Evolves For An Internet-Delivered Age

Mediaocean will be switching private equity portfolios, moving from Vista Equity to CVC Capital Partners and TA Associates, the company announced on Tuesday. The valuation of Mediaocean or of Vista’s stake was not disclosed, except that CVC and TA are taking on Vista’s equity share. John Nardone, CEO of the Flashtalking ad server that Mediaocean... Continue reading »
by James Hercher // September 1st, 2021 //
»
MMI Says It Uncovered CTV Fraud Costing Advertisers $20 Million Per Month

Ad measurement and verification company Method Media Intelligence uncovered a connected TV fraud scheme that it says rakes in $10 million a month in ad revenue. The scheme, dubbed “RapidFire,” feeds counterfeit bid requests into ad exchanges running open auctions for CTV inventory. Like many multimillion video fraud scams, RapidFire targets server-side ad insertion (SSAI)... Continue reading »
by Tony Rifilato // August 27th, 2021 //
»
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