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»sports sponsorships

What’s The Value Of A Sports Sponsorship Or Integration? Too Often, Brands Have No Idea.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by George Leon, chief strategy officer at Hawthorne. The fall is a huge time for sports. There’s the World Series, weekend football games, the beginning of the grueling NBA and NHL seasons and NASCAR winding... Continue reading »
by AdExchanger // October 23rd, 2019 //
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