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»sports sponsorships

Coronavirus Stopped All Sports. Will it Crush Sports Marketing This Year?

American pro sports came to a screeching halt on Thursday, with the NBA, NHL and Major League Soccer each suspending season play, and the MLB pushing back spring training and opening day games. The ATP, the US pro tennis organization, cancelled all tournaments for the next six weeks. The cascade of postponements started Wednesday night,... Continue reading »
by James Hercher // March 13th, 2020 //
»
What’s The Value Of A Sports Sponsorship Or Integration? Too Often, Brands Have No Idea.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by George Leon, chief strategy officer at Hawthorne. The fall is a huge time for sports. There’s the World Series, weekend football games, the beginning of the grueling NBA and NHL seasons and NASCAR winding... Continue reading »
by AdExchanger // October 23rd, 2019 //
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