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»sports sponsorships

The Sports Marketing Institution Learfield Has Big Plans For College Athletes (Now That They Can Make Money)

Jennifer Davis was named CMO of Learfield, a college sports sponsorship and media company, in March of this year. In June, the Supreme Court upended the world of college sports and marketing by handing down a decision that guarantees college athletes the right to accept sponsorship and endorsement deals – which formerly would have had… Continue reading »
by James Hercher // December 10th, 2021 //
»
NBCU Completes Sports Tech Investments And Readies Olympics Pilot Programs

Are you gearing up for the Summer Olympics? So is NBCUniversal. Comcast-owned NBCU culminated its inaugural SportsTech Accelerator program on Wednesday, investing $50,000 in each of 10 startups and blessing those startups with important broadcast activations just in time for the biggest event in global sports and advertising. Eon Media, a Toronto-based software company that… Continue reading »
by James Hercher // May 27th, 2021 //
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Coronavirus Stopped All Sports. Will it Crush Sports Marketing This Year?

American pro sports came to a screeching halt on Thursday, with the NBA, NHL and Major League Soccer each suspending season play, and the MLB pushing back spring training and opening day games. The ATP, the US pro tennis organization, cancelled all tournaments for the next six weeks. The cascade of postponements started Wednesday night,… Continue reading »
by James Hercher // March 13th, 2020 //
»
What’s The Value Of A Sports Sponsorship Or Integration? Too Often, Brands Have No Idea.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by George Leon, chief strategy officer at Hawthorne. The fall is a huge time for sports. There’s the World Series, weekend football games, the beginning of the grueling NBA and NHL seasons and NASCAR winding… Continue reading »
by AdExchanger // October 23rd, 2019 //
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