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»Digital TV and Video

AMEX Invests In ‘Shoppertainment’ Startup Firework, As Merchants Push For Video Commerce

AMEX is tuning into “shoppertainment.” On Tuesday, American Express Ventures, the credit card company’s venture capital group, invested in Firework, a live shopping and video ad tech company that works with brands and merchants to create TikTok-style videos featuring products with direct sales and add-to-cart functionality. Terms of the deal were not disclosed. Firework was... Continue reading »
by James Hercher // November 9th, 2021 //
»
The Truth About CTV And Mitigating Fraud

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Ken Harlan, founder and CEO, MobileFuse. CTV is taking center stage as the digital media industry’s next frontier. But there’s still quite a bit of in-market confusion around best buying practices, realities of fraud and... Continue reading »
by AdExchanger Guest Columnist // November 8th, 2021 //
»
NBCU Highlights Three Measurement Providers As Alternatives To Nielsen

NBCUniversal highlighted three streaming-oriented companies it is considering – Conviva, Dumbstruck and Truthset – to create a framework for alternative currencies as it prepares to move away from legacy TV ratings giant Nielsen as the industry’s single currency provider. Kelly Abcarian, NBCU’s EVP of ad measurement and impact, again called for “measurement independence” and for... Continue reading »
by Tony Rifilato // September 23rd, 2021 //
»
Samsung Makes Audience Buying On AVOD Easier With Predictive Planning Tool

To help advertisers reach specific audiences in ad-supported video, Samsung Ads built a predictive campaign planning tool for connected TV. Audience Advisor is an analytics tool that uses Samsung’s own first-party data, combined with third-party data, to give brands and agencies a view into how much time specific audiences are spending viewing AVOD, as well... Continue reading »
by Tony Rifilato // September 9th, 2021 //
»
You Down With OTT? The MRC Says It’s Now CTV

The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV. The MRC issued final measurement guidelines on August 30 for CTV. The guidelines, first established with the IAB in 2018 in order... Continue reading »
by Tony Rifilato // September 8th, 2021 //
»
Mediaocean Switches Private Equity Owners, As It Evolves For An Internet-Delivered Age

Mediaocean will be switching private equity portfolios, moving from Vista Equity to CVC Capital Partners and TA Associates, the company announced on Tuesday. The valuation of Mediaocean or of Vista’s stake was not disclosed, except that CVC and TA are taking on Vista’s equity share. John Nardone, CEO of the Flashtalking ad server that Mediaocean... Continue reading »
by James Hercher // September 1st, 2021 //
»
MMI Says It Uncovered CTV Fraud Costing Advertisers $20 Million Per Month

Ad measurement and verification company Method Media Intelligence uncovered a connected TV fraud scheme that it says rakes in $10 million a month in ad revenue. The scheme, dubbed “RapidFire,” feeds counterfeit bid requests into ad exchanges running open auctions for CTV inventory. Like many multimillion video fraud scams, RapidFire targets server-side ad insertion (SSAI)... Continue reading »
by Tony Rifilato // August 27th, 2021 //
»
How Church & Dwight’s Orajel Brand Is Reaching Parents Via Their Kids’ YouTube Show

The CPG holding company Church & Dwight started 2021 looking for a new kind of licensing partner for its Orajel kids’ toothbrush and toothpaste product lines. “We wanted to complement our traditional characters from shows and movies with more social influencing brands, say, or Netflix-type brands and characters,” said Kevin Sherlock, C&D’s VP of marketing... Continue reading »
by James Hercher // August 17th, 2021 //
»
Sports Streamers Bet Picture-in-Picture Ads Can Bring Revenue Without An Ad Break

Streaming networks and programmers are eager to secure more ad inventory as CTV demand surges. But they’re hesitant to include more ad breaks, since that means some users will change channels. Enter the picture-in-picture (PIP) ad. Major broadcasters with sports rights deals have already used this strategy for years, but the streaming ad platform Transmit... Continue reading »
by James Hercher // August 12th, 2021 //
»
ViacomCBS Plots Streaming Expansion With Sky Deal In Europe

The arms race to acquire subscribers for streaming services is well underway. ViacomCBS’s total streaming subscribers jumped 6.5 million, for a total of 42 million subscribers across Pluto TV, Showtime OTT, BET Plus and Paramount Plus, which launched an ad-supported version in June. ViacomCBS has a goal of reaching 65 million to 75 million global... Continue reading »
by Tony Rifilato // August 5th, 2021 //
»
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