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»Digital TV and Video

Fox Inventory Viewed Through Comcast Set-Top Boxes Is Now Programmatic And Addressable

Fox said on Thursday that it’s struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box inventory. That inventory can now be purchased through, guess who: The Trade Desk. However, Comcast VP and GM of addressable Larry Allen said the company does have the other “big five” DSPs on the roadmap... Continue reading »
by Ryan Joe // March 25th, 2021 //
»
NBCUniversal Flexes Programmatic Peacock And NBCU Identifier At ONE21 Showcase

NBCUniversal’s new data and technology offerings includes the ability to buy programmatically on Peacock for the first time and an NBCU identifier that brings together first-party data across its entertainment brands — including its parks and resorts businesses.  At its ONE21 event on Monday, NBCU mapped out its plan to bolster One Platform — launched... Continue reading »
by Tony Rifilato // March 22nd, 2021 //
»
EDO Teams With Univision To Launch New AVOD Measurement Solution 

EDO expanded its Ad EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’ activity in AVOD platforms, traditionally a blind spot for marketers. The data and analytics company, co-founded by actor Edward Norton in 2015, uses data science and machine learning to measure how TV ads drive... Continue reading »
by Tony Rifilato // March 16th, 2021 //
»
YouTube Investing Heavily In CTV, Short-Form Video And Ecommerce

YouTube Chief Product Officer Neal Mohan recalled how, over a decade ago during an IAB annual leadership meeting, he predicted that video would lead the growth of the advertising industry. Back then, 24-hours of video were uploaded to YouTube every minute. Fast-forward 10 years, and that number has skyrocketed to 500-hours per minute.  “Video has... Continue reading »
by Tony Rifilato // March 10th, 2021 //
»
Roku Acquires Video Ad Tech From Nielsen – And Nielsen Gets Insights On Roku Users

Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and the second around Nielsen’s attempt to overhaul the currency around which all TV ads are transacted. Roku said it will acquire Nielsen’s Advanced Video Advertising business, inheriting capabilities in automatic content recognition (ACR) and dynamic... Continue reading »
by Ryan Joe // March 1st, 2021 //
»
ViacomCBS Setting Itself Apart With Paramount Plus And Pluto TV

ViacomCBS attempted to set itself apart in the streaming wars during a three-hour virtual investor event on Wednesday ahead of the launch of Paramount Plus next week. The company is making a deep push into an already crowded streaming space with Paramount Plus while also bolstering its AVOD Pluto TV service, as it looks to... Continue reading »
by Tony Rifilato // February 25th, 2021 //
»
Flashtalking Acquires Protected Media To Bolster OTT Fraud Detection Services

Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as it makes a bigger push into the OTT space. Terms of the deal were not disclosed, but the acquisition was made with a mix of cash and stock. The deal allows Flashtalking to offer verification,... Continue reading »
by Tony Rifilato // February 23rd, 2021 //
»
Roku Has Strongest Quarter Ever As Viewers Flock To Streaming

Video streaming giant Roku experienced its strongest quarter ever as the COVID-19 pandemic fundamentally changed viewing behaviors in 2020 and fueled the shift to streaming. In its Q4 2020 earnings call Thursday, Roku’s YoY revenue soared 58% to $650 million, while its platform segment – which includes advertising and content distribution revenue – grew 81%... Continue reading »
by Tony Rifilato // February 18th, 2021 //
»
Disney Subscriber Counts Exceed Expectations, But COVID Impacts Parks Biz

Disney may have wowed investors in December when it unveiled a slew of new movie titles and an original content pipeline as part of a major shift to streaming, but the company is still feeling the impact of the COVID-19 pandemic. During its Q1 earnings call Thursday, the company said that its Disney Parks, Experiences... Continue reading »
by Tony Rifilato // February 11th, 2021 //
»
Magnite Acquires SpotX For An Eye-Watering $1.17 Billion

Magnite has acquired video supply-side platform SpotX from European entertainment network RTL Group for $1.17 billion. The cash and stock deal, announced Friday morning, is part of Magnite’s vision to go big in the connected TV space. LUMA Partners and Goldman Sachs advised on the transaction. CTV is so hot that Magnite bought SpotX for... Continue reading »
by Allison Schiff // February 5th, 2021 //
»
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