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»Digital TV and Video

Five Things You Need To Know About The Rubicon-Telaria Merger

Michael Barrett has had his eye on Telaria since his first day as CEO of Rubicon Project in March, 2017, when the company was Tremor Video and was led by then-CEO Paul Caine. But, like with many relationships, Rubicon and Telaria needed to “do a little work on ourselves” before they were fit partners, said... Continue reading »
by James Hercher // December 19th, 2019 //
»
Rubicon And Telaria To Merge

Public sell-side ad tech companies Rubicon Project and Telaria said Thursday that they have agreed to merge in a stock-for-stock deal. The exchange ratio is 1.082 shares of Rubicon common stock per share of Telaria common stock. Read the release. Rubicon CEO Michael Barrett will take over as CEO of the combined companies. Telaria CEO... Continue reading »
by Ryan Joe // December 19th, 2019 //
»
Amazon To Drop Dataxu From Fire TV DSP Service

Amazon Publisher Services (APS) will remove dataxu from its Fire TV third-party DSP service, according to sources with knowledge of the change. APS opened its Fire TV inventory to third-party DSPs for the first time five months ago with integrations with The Trade Desk and dataxu. Less than two months after dataxu was acquired by... Continue reading »
by James Hercher // December 13th, 2019 //
»
What’s In A Currency? Nielsen Releases Converged Linear And Smart TV Metric

Nielsen released a measurement solution on Friday that combines the demographic data from its TV audience panel, the People Meter, with Gracenote’s ACR data based on four million US households with LG smart TVs. The data service, which opens to all buyers and broadcasters beginning in January, will mark the first time Nielsen has merged... Continue reading »
by James Hercher // December 13th, 2019 //
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Dish Uses FreeWheel To Simplify Scheduling Across Addressable And Demo-Based Linear

Dish runs a scaled addressable advertising business. But its process to decide whether to run a linear or addressable ad was highly manual. Staff used spreadsheets and spent two to three weeks just to schedule a single week of advertising. And managing yield – like figuring out whether an addressable or demo-based linear ad should... Continue reading »
by Sarah Sluis // December 11th, 2019 //
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Nielsen To Divide Into Two Companies, Splitting Commerce Data From Media Ratings

Nielsen will split into two separate public companies, breaking apart its Watch media measurement and metrics business from Connect, which provides market share analytics and attribution in the CPG and retail category. The decision, announced during the company’s Q3 earnings report Thursday, comes after a yearlong strategic review, where Nielsen considered sales offers or other... Continue reading »
by James Hercher // November 7th, 2019 //
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How LiveRamp Connects The Many Dots Of Identity On TV

TV was once the easiest way to reach a broad audience with a consistent message. But now that viewing has fragmented across devices and screens, the TV buyer’s job has become much more complex. Enter LiveRamp, whose business model is built on solving fragmentation. By adding connected TV (CTV) IDs to its IdentityLink ID graph,... Continue reading »
by Alison Weissbrot // November 7th, 2019 //
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Comscore Moves Into Next Phase Of Turnaround With New CEO Bill Livek

Comscore named board member and former Rentrak CEO Bill Livek as its CEO, replacing interim chief Dale Fuller, the company announced Tuesday in its quarterly earnings report. Comscore earned $94.3 million in Q3, an 8% decline from the same period last year. Revenue was also down sequentially, after posting $96.9 million in Q2, which was... Continue reading »
by James Hercher // November 5th, 2019 //
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Amazon’s Ad Revenue Grows More Than 45%, But Company Profitability Dips

Amazon stock dropped after the company reported a profitability decline in its quarterly earnings report on Thursday, with net income dropping from $2.9 billion in Q3 2018 to $2.1 billion this year. Amazon’s profitability slowed in the previous quarter as well, following a strong growth streak going back almost two years. And again Amazon executives... Continue reading »
by James Hercher // October 25th, 2019 //
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Roku To Acquire Dataxu For $150 Million

OTT giant Roku will acquire the demand-side platform (DSP) dataxu for $150 million, the companies said Tuesday. The deal, which is a mix of cash and stock, will strengthen Roku’s self-serve ad buying capabilities, the company said in a press release. Roku has 30.5 million active accounts on its platform and a growing programmatic advertising... Continue reading »
by Alison Weissbrot // October 22nd, 2019 //
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