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»Digital TV and Video

Roku Relied Heavily On Streaming Ad Revenue In Q1

Roku’s overall Q1 revenue for 2022 is up 28% year-over-year to $734 million – and more and more of the company’s growth is thanks to streaming. 88% of Roku’s Q1 revenue came from ad sales and content distribution, compared with 80% last quarter. But as streaming grows, so does the cost of original content production and hardware manufacturing.

by Alyssa Boyle // April 29th, 2022 //
»
ISpot.tv Snags $325 Million To Invest In Cross-Channel TV Measurement Currency

On Wednesday, iSpot.tv announced a $325 million investment from Goldman Sachs – a hefty chunk of change considering the company had previously raised a total of $58 million since it was founded in 2012. The company has a roadmap to enhance its TV measurement currency offerings (as well as attribution capabilities) with the new influx of funding.

by Alyssa Boyle // April 27th, 2022 //
»
Warner Bros. Discovery Will Rely On Original Content Production And Streaming Revenue

On Tuesday, Warner Bros. Discovery held its first quarterly earnings report as Warner Media and Discovery newlyweds. The merger has only been closed for hardly two weeks, but the combined company is revving up for this year’s upfronts. Discovery, for one, reported a 5% YOY increase in ad revenue and 13% YOY growth in total revenue. The duo hopes to keep up the momentum by leaning into streaming with original content production.

by Alyssa Boyle // April 26th, 2022 //
»
Samsung Ads Offers To Manage CTV Buys So Marketers Can Maximize Incremental Reach

You’ve heard of bring-your-own-beer (BYOB). But are you down with bringing your own media (BYOM)? On Tuesday, Samsung Ads announced a new product, Total Media Solution, to help more marketers manage their connected TV buys holistically. It’s dubbing its strategy BYOM to help emphasize the tool’s managed-service component.

by Alyssa Boyle // April 26th, 2022 //
»
With Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical

The day has finally come – Netflix is considering ads after it lost 200,000 subscribers in Q1, the streamer’s first subscriber loss in a decade. It won’t be easy, but Netflix will need to find a way to keep customers (and their wallets) satisfied. Ads will be a slow rollout that Netflix hopes to phase in within a year or two, CEO Reed Hastings said on Tuesday’s earnings call.

by Alyssa Boyle // April 21st, 2022 //
»
TvScientific Raises $20 Million To Automate Performance Measurement And Activation

On Thursday, CTV performance advertising company tvScientific announced a $20 million Series A led by Norwest Venture Partners, bringing the company’s total funding to $21.5 million. The company’s goal is to automate its two self-proclaimed specialties: measurement optimization and campaign activation.

by Alyssa Boyle // April 21st, 2022 //
»
Not To Be Left Out, Roku Announces Its Clean Room Service In Time For The Upfronts

Roku wants in on the clean room conversation. The streaming TV platform announced its proprietary clean room offering on Tuesday, with agency partners including Omnicom Media Group, Horizon Media and dentsu. The product was built on Snowflake’s media and ad tech cloud data infrastructure. The timing is no coincidence. Roku is introducing its clean room… Continue reading »

by James Hercher // April 19th, 2022 //
»
VideoAmp Acquires Elsy To Automate TV Measurement

On Tuesday, VideoAmp announced its acquisition of Elsy, an analytics platform founded in 2015 that helps advertisers optimize their media investments tied to business outcomes. The idea is to address VideoAmp clients’ biggest campaign planning hurdles: Automation and forecasting business outcomes.

by Alyssa Boyle // April 19th, 2022 //
»
Why Breaking Into Latin American CTV Starts With Mobile

A morphing of three international companies, DigitalReef announced on Tuesday it’s acquiring connected TV platform Column6 to extend its mobile strategy into CTV in the Latin American region. Mobile devices are currently the “first screen” in LATAM when it comes to media consumption, but as CTV ad spend explodes, that’s expected to change – and quickly.

by Alyssa Boyle // April 19th, 2022 //
»
When TV Manufacturers Do Ads: State Of The CTV Advertising And OEM Union

It makes perfect sense for TV manufacturers to break into advertising. But what about content and software-first companies considering the legacy biz? There are pros and cons to the move, but it all comes down to a profitable plan because “a better go-to-market strategy will crush better technology every time,” said GroupM’s global president of business intelligence Brian Wieser.

by Alyssa Boyle // April 11th, 2022 //
»
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