Online Advertising

Index Marketplaces activates the curation capabilities of DSPs, DMPs and RMNs – and the demand for their PMP deals – across Index Exchange’s network of publishers.

DEI is increasingly coming under scrutiny from activists and politicians. But some minority-owned and -targeted media and advertising businesses are thriving despite the increasingly fraught atmosphere around DEI initiatives.

Raptive and others aren’t convinced that the insights gleaned from Chrome’s current state, with some 30 million users sans cookies, will reflect the final state of targeted advertising on the web.

Instead of opining seriously on what the end of third-party cookies in Chrome means for advertisers or spilling yet more ink deliberating on the cookieless future, let’s get goofy.

The deification of data clean rooms, the need for privacy compliance and this year’s generative AI explosion were just a few of the trends pushing businesses away from owning and maintaining their own servers and toward cloud-based tech infrastructure.

By this time next year, advertisers will need to have already put their post-cookie campaign strategies in place. Did advertisers and ad tech companies use the extra time they had thanks to multiple deadline delays wisely or did they procrastinate?

It isn’t fair to summarize a report that spans 125 pages and took three years to complete into a few brash words. But the ANA is coming for your ad tech margin.

GroupM and Magna release their global year-end industry growth forecasts, sharing their 2024 outlook for CTV, retail media and the advertising industry overall.

Adalytics published a new transparency report digging into the GSP, a largely unknown and completely nontransparent search ad network.

Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.