Online Advertising

Ken Barbieri
 is Vice-President of Business Development at 
LucidMedia Networks, Inc. and is responsible for developing and growing strategic partnerships with online publishers, advertising networks and advertising exchanges at LucidMedia. AdExchanger.com: How’s business for LucidMedia? Any momentum you can report? KB: At LucidMedia we are having a record year for revenue growth and client acquisition. […]

If you can’t get the consumer to the store, bring the store to the consumer. That’s what Adgregate Markets – which calls itself the “world’s leading transactional ad network” – is doing for Google’s DoubleClick and a slew of others. And it’s run by former AdECN-ers. Already a TechCrunch 50 member, Adgregate has received quite […]

Considering the glacial migration towards premium AND remnant inventory exchanges by the online ad industry, the attributes of social media and ad exchanges have a lot in common these days aside from the fact that social media display ad inventory is unloaded through exchanges. Whether we want to admit it or not, both mediums prominent […]

For the ad exchange model, liquidity and scale are factors in determining price for media. And, of course, so is data. Today, behavioral impressions are bought and sold, contextual impressions are bought and sold, etc. In the future, among several ways to trade advertising, including online display advertising, we suggest the “media profile” value. The […]

Google is interested in your interests. The Google monolith announced today that its next option for advertisers will include behavioral targeting, and Miguel Helft of the NY Times wisely posits that the acquisition of DoubleClick and its technology is becoming more visible in Google strategy. From “Google’s Official Blog,” Susan Wojcicki, VP, Product Management, writes: […]

Enough. The unending criticism from ad industry leadership of ad exchanges, networks and their technology is an abomination. Cut to a scene from the movie, “Network” with Yahoo!’s Carol Bartz poised in the window instead of Peter Finch. Carol: “I’m as mad as hell, and I’m not going to take this anymore!” Today – the […]

Let’s get it out in the open. Exchange is the new dirty word for agencies and advertisers – and even a few exchanges. Many advertisers and their agencies are running scared of exchanges these days as concern persists about brand safety and low quality remnant media. The most successful of the exchanges (arguably), Right Media, […]

Yesterday, Ben Edelman gave the Right Media Exchange on his website by alleging that the Yahoo exchange carries “false and deceptive display ads.” In his compelling analysis, things look bleak as examples of dreaded “You’re a winner!”-type ads look like they are being served through RightMedia. Even CPX Interactive gets called on to the carpet […]

“Strategic imperatives”, people. Get ’em. Dinosaur advertising and marketing organization, the Association of National Advertisers (ANA), is dipping its big toe in the turgid waters of online video with its breakthrough YouTube video series from CEO, Bob Liodice, entitled “Marketing in a recession series # 1“. In the video on his ANA blog, Liodice calmly […]

ContextWeb, makers of the ADSDAQ contextual advertising exchange, has published a video on its blog from an entertaining panel at the recent OMMA Ad Nets conference in New York City. Featuring participants in the ad exchange space from Yahoo!’s Right Media and APT, DoubleClick Advertising Exchange, ContextWeb/ADSDAQ and two agency reps, the panel helped outline […]