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AdSense Opening Thru DoubleClick Ad Exchange; Hiring A-Go-Go: Rubicon Project And Varick Media; Looking At Lookery

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. AdSense Thru DoubleClick's Ad Exchange! It's official! Well, almost. The AdSense blog announced late Tuesday that ad networks will now be buying AdSense inventory through an open auction. That can only mean one thing: Google's DoubleClick Ad Exchange - AdEx 2.0 - lives. From... Continue reading »
by AdExchanger // August 27th, 2009 //
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Oh, Behave: Google Targets Behavioral Advertising and Privacy

Google is interested in your interests. The Google monolith announced today that its next option for advertisers will include behavioral targeting, and Miguel Helft of the NY Times wisely posits that the acquisition of DoubleClick and its technology is becoming more visible in Google strategy. From "Google's Official Blog," Susan Wojcicki, VP, Product Management, writes:... Continue reading »
by AdExchanger // March 11th, 2009 //
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Schmidt on Google Ad Exchange; Yahoo! Premium Display Stabilizes

Google CEO Eric Schmidt made an appearance at the Morgan Stanley Technology Conference in San Francisco yesterday. During the on-stage interview with Mary Meeker of Morgan Stanley, (a little) more information dribbled out on Big G's ad exchange and display advertising strategy. From CNN: Schmidt also said the search advertising company has a good opportunity... Continue reading »
by AdExchanger // March 4th, 2009 //
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The New Yahoo! Ad Platform: APT (Was: AMP, APEX)

Amid the Advertising Week hubbub in New York City, Yahoo! has announced the launch of its new ad platform, APT, largely dependent on the Right Media Exchange acquired last year by Yahoo!. With Yahoo!'s Newspaper Consortium desperate for revenues, they will be the first to try out the new platform followed by advertisers, agencies and... Continue reading »
by AdExchanger // September 24th, 2008 //
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