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»media profile

Future Ad Exchange: The Media Profile

For the ad exchange model, liquidity and scale are factors in determining price for media. And, of course, so is data. Today, behavioral impressions are bought and sold, contextual impressions are bought and sold, etc. In the future, among several ways to trade advertising, including online display advertising, we suggest the "media profile" value. The... Continue reading »

by AdExchanger // March 17th, 2009 //
»
 

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