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»remnant inventory

The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade

The programmatic ecosystem spent the last 10 years in a state of hyper growth, and programmatic spending surpassed $100 billion dollars globally for the first time in 2019. While the next 10 years will likely bring a slowdown due to market maturation and data regulations, it’s indisputable that programmatic buying and the rise of ad... Continue reading »

by Allison Schiff // December 26th, 2019 //
»
After A Slow Start, Programmatic Is Picking Up Speed At Motorsport Network

Until recently, “programmatic” meant “remnant” at Motorsport Network, a digital media and broadcast company geared toward motorsport enthusiasts. “One of the main concerns our salespeople had was that, when inventory becomes available to buy programmatically, it immediately has the stigma that it’s remnant or somehow lower in quality,” said Mark Fragoulias, global director of ad... Continue reading »

by Allison Schiff // August 15th, 2017 //
»
Air and Liquid: Social Media and Ad Exchanges

Considering the glacial migration towards premium AND remnant inventory exchanges by the online ad industry, the attributes of social media and ad exchanges have a lot in common these days aside from the fact that social media display ad inventory is unloaded through exchanges. Whether we want to admit it or not, both mediums prominent... Continue reading »

by AdExchanger // March 19th, 2009 //
»
Ad Exchange News Links for Wednesday, January 21

The AdMonsters blog is discussing Pubmatic's AdPrice Index which they see as "a gauge for publishers on what returns they should be seeing from their network efforts - outsourced or not." Rob Beeler, Vice President of Content and Media for AdMonsters, raises the question on whether or not sites should even run ad networks. Ivan... Continue reading »

by AdExchanger // January 21st, 2009 //
»
 

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