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»lucid media

Is A Demand-Side Platform The Future Of The Ad Network?

"Data-Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Ajay Sravanapudi, CEO at LucidMedia. Demand Side Platforms (DSP) are hot! I can tell by the huge agency interest, and even more eager venture capitalists anxious to get... Continue reading »
by AdExchanger // February 10th, 2010 //
»
The Contextual and Semantic Targeting of LucidMedia with Ken Barbieri

Ken Barbieri
 is Vice-President of Business Development at 
LucidMedia Networks, Inc. and is responsible for developing and growing strategic partnerships with online publishers, advertising networks and advertising exchanges at LucidMedia. AdExchanger.com: How's business for LucidMedia? Any momentum you can report? KB: At LucidMedia we are having a record year for revenue growth and client acquisition.... Continue reading »
by AdExchanger // April 14th, 2009 //
»
Right Media Exchange and Lucid Media Partner

Looking to expand its contextual offering, Yahoo!'s Right Media exchange and Lucid Media have signed an agreement that will enable publishers and advertisers on the Right Media Exchange to take advantage of contextual opportunities. This signals a change in Right Media's previous exhortations about the importance of transparent, single site buys. Having sipped at the... Continue reading »
by AdExchanger // August 6th, 2008 //
»

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